Web Design Agency // Web Design Process
Professional Web Design Agency with a Process for User Experience, Lead Generation & Website Conversions.
PIXEL, YOUR NEXT
WEB DESIGN AGENCY
PROFESSIONAL WEB DESIGN PROCESS:
UX Strategy + Web Page Design Layout = Website Conversion
Every business wants their website to have a professional web page design layout to drive qualified traffic and generate leads. Our creative web design process pairs data driven strategy with web page design layout optimization designed to drive conversions. Pixel Productions has dedicated creative web design teams specializing in each part of the web design and development process to create an end solution providing easy management, user experience with high engagement and a funnel that drives sales successfully.
Ultimately our professional web design process is well planned, exceptionally coded and executed for website conversion!
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SEARCHING FOR WEB DESIGN AGENCIES?
Why Hiring a Web Design Agency is Good Business?
Your business website must communicate basic information to visitors such as what your business is, what it does, and how a customer can contact your business. Displaying basic business information, such as services, location, hours, and contact information, is the bare minimum that a business website should communicate to a visitor.
Whether you’re using your website to generate leads, drive traffic, or increase sales, the right web design agency will help you meet these goals.
What Are Some Key Elements To Look For in a Web Design Agency?
- Agency Ability: Does the web design agency have the experience portfolio and reviews to support your business goals?
- Defining Project Scope: Like any project proceeding without a plan is just no good. An Agency can map out your web design process to ensure that your budget, time, and goals will be achieved.
- Defining User Experience: A professional web design agency will help plan a clear map of your sales funnel. A web design agency understands the needs your visitors like; what attracts them to your website, how you can keep them on your website, and how it is possible to convert them to buyers.
- Visual Content: Website Content comes in a lot of different forms. Visuals can be divided into different categories such as photos, text, animations, videos, graphs, diagrams, infographics, illustrations, etc. It’s important that you have a web team that understands how to use these elements in a way that engages and guides the user.
- Technical Ability: It’s important to hire a web design agency that can deliver a website that truly works for you. That means having a web development team that understands design as well as coding for search engines and also content management for you. Hiring a web design agency well versed in SEO and PPC marketing is definitely a plus.
HIRING THE RIGHT WEB DESIGN AGENCY PROVIDES VALUE
Value through expert page layout, content that resonates, SEO that works, and marketing to drive traffic.
CREATIVE WITH A PURPOSE
A RETURN ON INVESTMENT
CREATIVE WEB DESIGN
The professional web design process is design with a purpose. Every element, action, and experience needs to be exceptionally well thought out to create a website conversion.
This means a human approach, taking the time to understand your business as well as your customers’ needs to create a web page design for user engagement, successful CTA’s and ultimately create a website conversion producing ROI.
SEO FRIENDLY CODE
There’s no margin for error when it comes to the technical web design process. This means being able to combine the creative web design aspect with page design layout designed to convert all while executing clean code for SEO.
Clean code with sound structure matters. From complete control over your Heading Tags, meta information, image alt tags, xml sitemap to the ability to easily test and implement CTAs. Our professional web design process is designed to do just that.
TECHNICAL DESIGN & DEVELOPMENT
A WEBSITE USERS & GOOGLE LOVE
ACCOUNTABILITY & TRANSPARENCY
COMMUNICATION. BENCMARKS. GOALS.
ACCOUNTABILITY & DETAIL
We work closely with you during the entire creative web design process to establish clarity and meet project benchmarks. We’re here when you need us the most and work to make sure your web development project is delivered on time.
A professional web design process for any type of website project includes plenty of communication, benchmarks and client approvals to assure every detail of the website is addressed.
WHAT ARE YOU LOOKING FOR IN A WEB DESIGN AGENCY?
These are just a few of the key website elements our clients always appreciate.
INTUITIVE WEB DESIGN
from Admin to User!
A professional web design process should be Be Easy for the User!
All of our site come with super user friendly page builders for content management.
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Responsive. Fluid. CMS.
Websites Designed to grow with you! Flexible CMS. Well Supported. Easy to Use. Our Goal is to Create Powerful Web Page Layouts.
Fast. Functional. Effective and Responsive.
Test Your Website’s Responsiveness
Or Run a FREE Website Audit.
Websites Designed to Sell!
We focus on Data Driven Design.
A creative web design process applied to eCommerce web page layout design and development has to be individually research based, data driven and creatively executed. A Professional eCommerce web design process includes: Everything you need to capture & convert!
Learn More About eCommerce Sites
Going BIG with BigCommerce to Sell Online.
LANDING PAGE DESIGN
Web Page Design with Intent
Businesses need a strong online presence to reach a wider audience so they can earn more. For that, a great website with a powerful landing page can make all the difference. If you really want to convert visitors into sales, then you have to know how to design a landing page that will actually do just that.
Our creative web design and layout is a professional process based on research and practical experience.
Let’s Talk About Your Website
Web Design for landing page optimization and sales conversion.
Optimizing for Sales Conversions
Web Page Design Layouts Optimized for Sales:
There are literally hundreds of technical ways to change an ecommerce website to improve conversion rates. Having a team of ecommerce website development experts will help take your conversion rate from average to stellar by giving your customers everything they want in the simplest possible package.
Conversion Rate Optimization
Get Expert Tips and Advice…
THE CALL TO ACTION
Motivate the User
Every page of your eCommerce store should be set up for a specific goal or (CTA), whether that goal is to find a product or purchase a product. People want to buy your products, but a little encouragement and clear direction goes a long way. Our eCommerce web development process pairs experts in content, coding and creative graphics for landing page optimization.
Does Your Web Design Use CTAs
If you’re lacking conversions, you might be lacking effective CTAs.
Sales, Customers, Integrations
Your eCommerce website has to be designed to integrate with all marketing channels to produce a unified or seamless experience to your customers.
This consists of both digital and traditional channels, in-store, point-of-sale, and online experiences. And when it comes to omnichannel marketing, there should be a coherent message that is based on your customers’ behaviors via your sales funnels and gives an excellent customized experience to a customer.
Learn more about sales channels and marketing here.
OUR WEB DESIGN PROCESS OUTLINED
An overview of what you can expect with our web design agency.
Initial Web Consult
We always begin with a FREE initial web design consult to understand the scope of your website project, your specific goals, and who your customers are to craft a successful strategy and development process.
Proposal & Agreement
We will always provide you with a detailed website proposal and scoping document for the creation of a functional website that will be built from an approved mockup concept and is all-inclusive, taking into consideration brand message, front end design, website content, content management and user interface.
*Custom Website Design and Development includes admin area allowing for client management.
Initial Web Concepts
After we come to an agreement and receive your deposit, we immediately begin work on structuring the web design process starting with competitor research, customer understanding and initial website design concepts. For most website design projects, we typically provide 2-3 unique concepts starting with the ‘home page’ for you to review. This allows us to establish a desired global styling and then we move towards flushing out interior page concepts so that you can get a feel for the user experience and flow of the website. We then work with you to refine the website landing page concepts of your liking to perfection.
No, we don’t limit the number of revisions!
There are typically 3 Master Phases for Web Development and Billing.
We generally require a 1/3 deposit to start.
Then 1/3 Payment due upon concept design approval.
A final 1/3 Payment Upon Coding completion of the approved design.
During the web design process we keep you updated with transparent reporting on progress goals and you will have access to a development URL for live review. Once approved and any additional progress billing has been paid, Pixel provides ALL developmental and finalized artwork and website owner access to you.
Time Frames – Time frames will vary depending on the complexity of the scope of the project. On average a standard business service site runs 4-6 weeks and the average eCommerce site runs 5-10 weeks.
OUR WEB DESIGN PROCESS IN PRACTICE
This is a real world case study of an actual web design project with lead generation on launch.
BECAUSE EVERY WEB DESIGN PROJECT IS UNIQUE
WHERE TO START?
H. Paulson is a unique project and one that we think illustrates our full service web design, development and marketing services in it’s complete form for a small business. This project is so unique, that we were actually contracted to develop this website by one of H. Paulson’s Customers! This customer was so impressed with the quality of horse hay, but so discouraged about how hard it was to find that they contacted Pixel to create a web presence on H. Paulsons behalf. That’s customer loyalty!
THE INITIAL WEBSITE SCOPE
Client says, I have $5k for this, what can you do? Initially this was a little daunting, but that’s where our professional web design process helps guide the web page design, layout and deliverables. We were able to get a list of H. Paulsons’ top competitors and work backwards from their ruling out web services that would not be beneficial with a one time budget of $5k. We also had to keep in mind that a portion of that budget had to be used to drive qualified leads to the website – a challenge indeed.
A PERSONALIZED APPROACH
An effective web page design layout means considering your audience, goals, website content, engagement and delivery of content as well as integrations and functionality to make it all happen. To hit these goals we needed to create minimal but highly targeted landing pages for products and services backed by clear call to actions to drive motivated customers to call. To work within this budget we were going to have to focus on the website landing pages as a primary funnel, build a local business presence, but rule out long-term SEO. We also ran a competitive analysis for Adwords and were able to come up with a highly effective 3-6 month adwords strategy to dominate the top of Google for highly competitive search terms.
We moved quickly into the creative web design concepts, as the client wanted little to no input, we were able to research, suggest ideas and present creative concepts with minimal interference. After competitive research, our recommendation was to create a cleaner more modern branded approach to livestock feed – something that would really stand out. Ultimately, we wanted to create a very distinctive, memorable and creative web design that wouldn’t be confused with the others.
WEB DESIGN FOR UX
When it comes to web page design layout for user experience, understanding who the audience is and what they are looking for is key. Everything about this site is designed to quickly communicate H. Paulson’s product offerings without a lot of work. Each landing page features custom website copywriting, layouts designed to highlight branded elements and create focus on important points for customer motivation.
CMS DESIGNED FOR YOU
Pixel Customizes the Best Drag and Drop CMS Builders for Admins. From custom front end design to super easy to use admin CMS areas you’ll have complete control over your Heading Tags, meta information, images, galleries, image alt tags, xml sitemaps, blog content and more. We typically set up an hour walk through of the admin area with our clients to introduce them to their new content management area. We also provide video tutorials that our clients can continue to reference if needed in the future.
DRIVING WEBSITE TRAFFIC
To help set this website launch up for success, we included some foundational on-site optimization, seo content writing, and initial key business listings/citations for local visibility. We then backed that up with a strategic Google PPC campaign for a flat fee of $1,200 to run for approximately 4-6 months running in the entire state of Oregon.
Did it work? Absolutely!
Based on an approximate Ad Spend of $1,000 to date = $.78 CPC
Of the 1,395 Clicks we had 90 Calls and 118 Map Actions = 208 Leads
An average of 14% of leads converted to sales at an average order value of $350 = $10,192 Revenue
That’s a 101% Return on Ad Spend!
LOCAL BUSINESS LISTING?
Remember those local business citations we were talking about? Well, how did that work out?
In terms of new leads:
• 53 Website Visits
• 34 Requests for Directions
• 8 Phone Calls
WEB DESIGN PROCESS SUMMARY
Again, the H. Paulson web design and branding project is a great example of what Pixel’s web design process brings to the table in terms of client success. We were able to bring together a professionally branded website presence that works seamlessly across devices and effectively to bring in and convert visitors. H. Paulson now has a scalable website marketing strategy in place to draw in more customers with literally the flip of a switch.