Psychology for UX Designers – Motivate Your Audience Via Emotion
All Design, both graphic and web, is about the user experience, that’s why psychology for UX designers is so important to the all mighty conversion.
Being equipped with the psychological knowledge of how to deal with your customers and make them happy is the focus for all UX designers.
Design techniques, tools and implementation may change, but the psychology behind it remains the same.
UX design is no different, knowing your audience will allow you to provide maximum user satisfaction and launch your product into the big leagues. After all, if you want to stay ahead, you need the biggest asset you can get, and that’s your customer to act.
Modern-day UX designers need to master the art of psychology to motivate a buyer and maximize conversions.
Let’s break down the customer psychology for UX designers
1. Does basing UX Design on emotion work?
Emotion is an absolutely crucial factor to any UX design.
When you make your users feel something, they’re more likely to stick to the brand and like it. You’re involving their personal preferences and provoking them to actually think about what they’re buying and using.
One of the easiest and most subtle ways to use emotions in your work is by using the right colors.
The use of color can completely set the emotional tone of any message you choose deliver.
For instance, if your goal is to promote passion, you should opt for red. It has always been a powerful color associated with fire. Just be careful not to use too much, as a little can go a long way.
On the other hand, you can use a milder green to indicate growth and success. This is the color of nature and that image is bound to subconsciously stick with your users.
Next, you can relax your audience with the power of blue which invokes the image of the calm sea or ocean waves.
Yellow is good for grasping their attention and is also a very happy color.
So, before you design anything for your company, you have to establish what kind of message you want to send to your target audience.
Then, use the right color to send that message through to your audience. You’re bound to have a positive response as your users will easily be able to connect to your brand through the color you have provided. This is an automatic process and they won’t be even aware of why they feel your message so strongly.
2. How should you design your website?
Naturally, the most important part of the design is your website.
This is where your users will get all the relevant information and how they’ll get acquainted with your services and products. This is why you should pay special attention to how you design your website. It needs to give relevant information and hold attention at the same time.
This is why you can use the F pattern.
It’s by far the most common layout for websites because it mimics how our eyes work best. The “F” refers to the way users scan the text posted on your website. First, they look at the first two lines horizontally, then scan the rest vertically. It’s also a preferable layout if your site is content heavy because it offers most readability. The matter of the fact is, no matter how interesting your content is, people aren’t going to read every word.
That’s why you should have your hook in the first two paragraphs, as your user will get the gist and maybe even stick around until the end of the article. You should also use catchy headlines and maybe break the text with a couple of relevant pictures because it’ll help retain the user’s attention. For more advice, you can turn to companies like Hoppingmad Website Design or Pixel Productions who have years of experience in this field. Getting input from conversion experts can definitely help put your website ahead of your competitors.
3. What types of attention are there?
It’s essential for UX designers to understand the specific attention type of their audience.
That’s right – it’s not just about gaining attention once you realize that there is more than one type of attention.
The types of attention are determined by the situation a person is in.
Another factor is also what kind of stimuli we have in this situation.
Selective attention – which is an automatic process.
It helps us determine what’s more important to pay attention to in a given situation. The human mind is constantly bombarded with information so it’s important to filter through all of it and find the most important piece. Here, you can use the intensive changes in the environment to your advantage to draw the user’s attention.
Even though we’re bombarded with a lot of information all the time, we can still multitask.
Our attention can be divided into doing more things at once if one of the things we’re doing is automatic. For example, you can drive and talk to your passengers at the same time. As soon as something happens on the road, you’ll stop talking and focus on driving.
As soon as we become immersed in an action, our attention becomes focused and we are unable to do anything else because it demands our presence. In this spirit, you should always aim to have an interactive ad whenever possible. Your users are bound to have a better experience as what they see won’t be just something they pass by in the street. They’ll actually have to stop and participate, meaning the positive experience will be stored in their mind for later. You should also tailor your services to serve this goal.
Psychology for UX designers is understanding that much of what the human brain processes – happens subconsciously. Knowing that people are affected by factors that they are NOT even aware of has a huge impact on customer experience and ultimately your stores conversions.
If UX designers can get users to commit to a small action like signing up for a newsletter by using buyer psychology correctly, well that’s going to increase the likelihood of them committing to larger actions like buying.