How to Align Content Writing and SEO for an eCommerce Website

You have to learn how to align content writing and SEO in order to market an eCommerce site successfully, learn how here.

How to Align Content Writing and SEO

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SEO promotion of e-commerce sites require some specific techniques. Those techniques can however be simplified into the marriage of content writing and SEO.

That is, you have to create useful content, set up an effective sales funnel, and follow the best SEO practices at once. In this article, we will consider SEO and content creation alignment which is essential for both online promotion and sales growth.

This post is going to cover the Top Tips That Will Help to Align Content and SEO for Your Ecommerce Site.


How to Align Content Writing and SEO for eCommerce Success

SEO promotion is as important today as health insurance for those traveling abroad. If the last is relevant for you as well, then you can get more information here. As for the SEO promotion of an eCommerce site, below you will find effective tips to improve your search engine rankings, satisfy the requests of modern customers and boost sales.

1. Create a Semantic Core

To create the right content for your e-commerce business, you need to start building the right semantic core. Follow a comprehensive approach to create the right core for each of your categories. For example:

  • Product description. For this section, you have to gather the keywords characterizing your product, for instance, “Genuine leather bag”.
  • Location-specific keywords. These are the key queries with the help of which local users can find your store. For example, “buy a genuine leather bag in New York.” These keywords are essential even if you have no physical presence since more than half of online searches are location-based. That is, incorporating them is a chance to attract a prospective lead to the website and move them from the top to the bottom of the sales funnel. 
  • Blog content keywords. These are the keywords that you will then use in your blog posts, for example, on how to use/select your product. For instance, “how to care for a genuine leather bag.”

After you are done with gathering the key queries for these sections, proceed with the next steps.

2. Use the Description as a Marketing Tool

Unfortunately, most business owners use the description field just to share a brief product’s characteristics and a photo. Luckily for you, you can use the bitter experience of these business owners and transform the description into a powerful marketing tool that will increase your sales. How to make an effective description? Here are some tips that will help you:

  • Use the advice above for creating a semantic core. That is, incorporate keywords for each product category. Keywords should describe your product as much as possible but keep a balance – your keywords shouldn’t look spammy. Instead, they should make sense for customers and search engines at once. 
  • Show how your product can solve a user’s problem. This is a challenging part of a product description. To simplify the task, follow the next algorithm. Specify the problem, explain how the product solves it, and proceed with additional benefits and perks the customer can get. 
  • The description should be readable and structured. Write the technical characteristics as a list and the benefits for the user separately. With regard to the technical characteristics of the product, then indicate the key ones and hide the rest of the list. If necessary, the user can open the whole list and get detailed information. In terms of benefits, there is a need to reflect all the benefits to the consumer, plus evoke emotions to drive the purchase. 


3. Keep Balance When Creating Your Content

What kind of balance are we talking about?

What does it mean to align content writing and SEO? It’s about maintaining a balance between content usefulness and SEO requirements. When it comes to creating content with an emphasis on high quality, SEO can take a back seat. Just like creating content with an emphasis on SEO, the quality of the content can be severely affected by keywords.

How to solve this problem? There is only one way. You need to find a balance between user expectations, your content value, and keyword stuffing. Create relevant content for your audience with maximum value, and conduct keyword research on the topic of the content. Remember that all the keywords need to look organically in the text.

4. Use Video Content to Reboot Sales

Video content is one of the most powerful and promising ways to promote your business, and this is especially relevant for eCommerce and retail. What’s more, video content is not just a trend but also an effective tool for SEO promotion. And here is an actionable tip on how to align video, text content, and SEO.

Suppose you have created a product video that dwells on its specifics, characteristics, benefits and showcases it from all angles. After that, add a transcription to your video. These subtitles will be indexed by search algorithms, just like text content. If you do SEO optimization of the text of your video, then you give your leads a better chance to find it. Another advantage of video is that users love this type of content. So, adding a video to your product description page will improve the behavioral factors and positions in the search result.

5. Get Backlinks with Guest Posting

The presence of high-quality do-follow backlinks still matters a lot for your SEO promotion. Regardless of the area of your eCommerce business, guest posting will be suitable for your site. The essence of this strategy is that you need to find sites in your niche with the same target audience. What’s more, such sites should have a high level of domain authority, but not lower than that of your site. After that, you will need to agree with the site owners on the placement of content with a link to your site. The placement of such content will bring you a backlink.

Sites that have backlinks take priority in ranking. For search engines, the presence of a backlink from a quality resource means that the content from your site is valuable. And this is also relevant for e-commerce.

Final Words

The perfect balance between SEO and content writing is essential for the successful online promotion of an eCommerce website. You have to research and use winning keywords but still answer the users’ questions in detail and support them on each of the stages of the decision-making process. Video content can also be a powerful marketing tool that will help to kill two birds with one stone – improve behavioral factors, tell more about your business and offers, plus promote the site in the ranking. Guest posts, in turn, will bring you backlinks that will make your site authoritative in the eyes of search engines. So, get started with all these tips since they are equally important in eCommerce SEO. 

If you’re hungry for more tips on how to align content writing and SEO, make sure to check out the other resources on this blog.