Why is User Experience The Most Important SEO Element?
Why are some smaller brands crushing SEO? Let’s look at why user experience is the most important SEO factor to focus on in the coming years.
The main priority of the Google search engine is to have the best user experience. And, to sustain the feature – Google has made many changes in its algorithm and updates over the past years.
User experience has always been a part of search engine optimization and shall continue to stay. However, people often assume that user experience is a bonus, which comes with SEO.
But there is more to user experience than you can imagine. UX has become a prime component of a good SEO strategy – it improves the ranking and conversion rate of the website. Let us break it down and understand why is user experience the most important SEO element.
The connection between SEO and User experience:
Many factors affect the ever-evolving search engine algorithms and updates. Search engines don’t serve to answer only relevant questions to users, but they pay attention to the data of how people interact with the content of the website.
Google mines for results and data search, and there are more than 3.5 billion searches made every single day. Besides, all the metrics that are tracked in the Google Analytics tool are accessible to Google.
As a result, they use the derived data to improve and update their services. In addition, Google gathers data like – bounce rate, time spent on the website, and pages per session, which help to determine whether your site is user-friendly or not. Search engines update their algorithms based on user behavior, so the line between user experience and SEO has become thin.
It is widely accepted that creating a positive experience for users will improve your Google page ranking, though. UX is so crucial that page experience is now among the top metrics assessed by the search engine. Click here to see how UX directly impacts SEO.
What factors influence the User experience?
If the content quality is not appealing – you won’t be able to provide the best experience to users. Providing the user with the relevant content they are searching for is essential. For example, if you have a website that caters to business management, but you publish topics about PR and advertisement – in this case, the user would be disappointed by your content.
A specialized website needs to focus on content relevant to the topic or the theme of your website. Additionally, the quality of your content should be excellent.
The page loading time
If your web page takes more than 3 to four seconds to load – you can expect the users to leave your website. Website speed is another vital element for search engines, which is more relevant to user experience.
To improve the page loading speed – it is important to check for the speed using Google PageSpeed Insights. Once you know about causes, work on it to improve your site speed.
Don’t underestimate the importance of user navigation through different pages of the website. When visitors visit your site – it shouldn’t take them long to find what they are looking for.
For effective navigation – check if the content on each web page looks good. In addition, you must check if the content is relevant to users. Does the layout of the website distract the users who visit your website? A great layout will make sure that your users stick to your website.
Do you use paragraph headers? Paragraph headers guide readers through the whole content, as many readers don’t have the time to read the full post on your website. Therefore, navigation plays a significant part in user experience – make sure you work on it.
A mobile-friendly website should focus on the users and their respective needs. To generate engagement and conversions – your customers need to access a site that is easy to use on mobile devices. You must choose the best mobile-friendly design and integrate it with the best tools to connect with your audience.
Additionally, a mobile-friendly design will also benefit your brand in the webspace. Moreover, Google is aware of how many websites use mobile-friendly designs, and it considers those sites for higher ranking. For improving the user experience – your focus should be on mobile-friendliness.
UX is important,
You won’t be able to ignore the search engines – that is how people reach your website. If you aren’t prioritizing the efforts for user experience before users land on your site – your SEO efforts won’t click.
You should stop underestimating the importance of UX in SEO, as the user experience is critical to your site’s success. In addition, you must educate yourself on the elements that contribute to a successful UX experience, and leverage best practices to position your site. And, before you will know – SEO and UX will be intertwined that will give your site a great boost .