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Build Your Brand Audience by Following These 8 Strategies How can a small business build it's brand audience? Find out how to shape a solid brand building strategy in 8 steps right here. Photo by Yan Krukau: Pexels Boosting your brand awareness is a crucial aspect of your marketing strategy and should be the [...]
How to Better Target Your Audience with Facebook Ever feel like your Facebook marketing is missing the mark? This post has 7 proven tactics to better target your audience on Facebook. Image by vectorjuice on Freepik The simple fact is that businesses are now allocating a substantial share of their marketing budget to social media. [...]
4 Great Ways to Engage Your Audience Online Selling online is so much more than having a good website, you have to have ways to engage your audience to draw them in and more importantly keep them. Photo by Melanie Deziel on Unsplash The internet has undoubtedly become one of the most essential tools in [...]
Great Ways to Engage Your Audience Online What can you do sell more and keep customers returning? Look for ways to engage your audience online, learn how. Photo by Samantha Borges on Unsplash No matter what industry your business is in, your company will need to make the most of online marketing to reach the [...]
4 Great Ways to Engage Your Audience Online Selling online is so much more than having a good website, you have to have ways to engage your audience to draw them in and more importantly keep them. Photo by Melanie Deziel on Unsplash The internet has undoubtedly become one of the most essential tools in [...]
7 Persuasive Social Media Optimization Tips for Audience Impact Want to improve your online presence? Persuasive social media optimization is the way you're going to engage and convert your audience. Social media has given digital marketers an opportunity to reach customers without really forcing products and services on them. How so? By engaging your customers [...]
Targeting Passive Buyers — How to Tackle the Online Version of "Just Looking" Window shoppers, Looky Loos... your website has them too. Find out how to convert these visitors into more sales by targeting passive buyers. There are digital versions of everything and, as your online store knows, that includes the browsers, window shoppers, and [...]
Startup Website Ideas to Make Sure You Reach the Right Website Audiences Way too many startup websites flop, here are some key marketing tips to make sure you reach the right website audiences for a successful launch Startup Website: Ideas to Market Your Website to the Right Audiences Marketing your business to the right [...]
Wouldn't it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that's being added to Google Adwords.The Mountain View company announced the new feature on its blog last month, referring to it as “Customer Match” [...]
Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as "personas" or "business intelligence," the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence goldmine. [...]
The Ultimate Guide to Google Adwords Campaign Management Struggling with Adwords performance? Check out this guide to Adwords campaign management to Boost ROAS. Introduction Google ads are commonplace. No matter what you name them—Google AdSense, AdWords, or Ads—these are the advertisements that appear alongside search results on Google. Although it's crucial to learn how to [...]
Contextual or Behavioral Advertising? What's Best for Your Business? When it comes to Contextual versus behavioral advertising, should your business use one over the other for digital marketing, user experience, and brand image? Photo by path digital on Unsplash Digital advertising has revolutionized the world of marketing. Gone are the days when you relied [...]
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