Build Your Brand Audience by Following These 8 Strategies

How can a small business build it’s brand audience? Find out how to shape a solid brand building strategy in 8 steps right here.

Photo by Yan Krukau: Pexels

 

Boosting your brand awareness is a crucial aspect of your marketing strategy and should be the main priority. 

 

There are many ways to build brand awareness, and the key is understanding how to reach and build your brand audience. 

 

In this post, we’ve outlined an 8 point strategy to help you shape your message and build your brand audience effectively. 

 

What is Brand Awareness? 

 

Brand awareness is a marketing term that describes brand recall and consumer recognition. It’s how well others know your brand name and products and how well-informed they are about the brand experience. 

 

Brand awareness is vital in determining how successful your company’s marketing campaign will be. Brands with strong brand awareness will likely attract prospective customers, generate more revenue, and help you achieve long-term success. 

 

Brand awareness can’t be achieved without first understanding your specific audience.

 

Now, here are ways you can build your brand audience for effective message delivery: 

 

1. Create a strong brand image

Strong branding is vital if you want to stay in prospects’ minds. When you create a solid brand identity, you can ensure that your target audience knows who you are and what you stand for. 

One of the best ways to create a strong brand image is by having consistent visuals in all channels. This usually means consistency with your site’s colors, fonts, and logos for your business cards. Check out the nine types of logos most commonly used.

 

This consistency helps create a cohesive look that your target audience can easily recognize. It’s also a good idea to make a brand book to help you establish your brand style and visual identity. 

 

2. Tell a brand story

Your brand story is your brand narrative and how it was supposed to be that way. For instance, if you’re an entrepreneur, your brand story might be spotting a problem in your day job and finding a solution to fix the problem. 

 

Your brand has a story- you have a story. Stories are what bring people together. It makes you stand out from the rest of the pack and memorable at the same time. 

So, what’s your story? How did you get started in your craft or industry? What about your business? What are the obstacles that you have to overcome? 

 

Eventually, these stories will connect you to the right people- your audience. 

 

3. Conduct a brand awareness survey

One of the first steps in building a bigger brand audience is measuring your current brand awareness. 

The results you get will provide you with benchmark metrics that you can use later to evaluate your brand awareness campaign. You’ll also get valuable information about the credibility and reputation of your brand. 

 

4. Launch ads on social media

Ads on social media can be an excellent tool for your brand awareness efforts. You can reach prospects by targeting them with relevant content. This also gets them interested in your product. 

 

You can also use tools such as lookalike audience to help you find people that are the same as your current audience or another brand’s audience that you know will be an excellent fit for your business. 

 

Every social media platform also gives you the resources to set up and run a brand awareness campaign. 

 

5. Partner with an influencer

Influencers are people with a large following online and help you promote your brand. 

 

When partnering with influencers, you must ensure that your values often align with your brand’s values. The last thing you want is to partner with someone who can damage your reputation. Ideally, work with someone well respected by their followers and with a positive image online. 

 

Here are some ways that you can partner with an influencer: 

 

• Sponsored posts: The influencer will post about your brand on social media platforms. 
• Giveaways: The influencer will promote your brand online by giving away products and services to their followers. 
• Product reviews: The influencer will review your products and services, and they will post their opinion on social media platforms. 

 

6. Create shareable content

One of the best ways to build your brand audience is to create exciting and informative social media posts and articles. 

 

If you can give helpful and valuable information that solves a particular problem or answers a question, people will be more likely to share your content. 

 

In the same way, you can place social sharing buttons in your blog. That way, readers can easily share your posts with their followers. 

 

7. Use SEO

Now that you’ve created your blog, the next thing that you need to do is to fill it up with content. You can utilize SEO and PPC to make your content visible online. 

 

People interested in your products and services look for them in different ways. Let’s say that you’re an ecommerce business. You can use keywords like “ecommerce store, or “ecommerce stores that deliver to XYZ location.” 

 

Then, you develop content that covers their needs and answers their specific questions. Over time, you’ll see how your content will pop up and answer every customer query. 

 

8. Implement remarketing campaigns

 

Remarketing is usually a paid marketing campaign wherein your target audience has already visited your site but left before they can even convert. 

 

This is often a pro approach to building brand awareness. The premise behind this tactic is that it’s easier to improve brand awareness from people who have previously heard about your brand. 

 

Creating a campaign for brand awareness isn’t broadcasting your messaging to new audiences but to strengthen your messaging amongst your existing client base. It often takes several touchpoints to convert a prospect, and a remarketing ad is excellent. 

 

Over to You

 

While it may seem like an uphill battle, building brand awareness isn’t that hard as long as you know what to do. Brand awareness shows your audience how valuable you are through your visuals (logos, infographics, etc.) right to your email marketing campaigns (blogs, website.)

 

Also, remember that brand awareness is an ongoing effort that takes a lot of testing and constantly implementing new strategies to help you have bigger audiences. Good luck!