How Images in Branding Can Affect your Marketing Strategy

Is your imagery an afterthought? Images are a key form of communication, Find out how images in branding affect your marketing.

How Images in Branding Can Affect your Marketing Strategy

“A picture is worth a thousand words.” This holds true even for your marketing strategies. Creating a brand image is one of the most essential steps for a brand’s success. Brand image and the message they are conveying is strongly portrayed through the right imagery. Without strong branding, your brand becomes indistinguishable amongst others. 

The imagery used in your brand plans a key role is communication and brand identity. Marketing and advertisement are widely dependent upon the graphics and imagery. Especially, modern-day marketing strategies that are highly focused on website marketing include mobiles, PCs, and other screens for advertisement.

Quick Facts about Visuals:

  • The human brain process images 60,000 times faster than a written text.
  • Images increase engagement by 180%.
  • Content with visuals is preferred over the textual content by 80%.
  • People are more likely to purchase a product after watching it in a video.
  • Humans are inclined towards visuals, 90% of information transmitted to our brain is visual.
  • Presentations with visuals are 43% more persuasive, and 65% of us are visual learners.


The images that you are using are your primary source to attract your audience. If you are looking for reasons why images impact marketing strategies, continue reading this article. 


1. Building a Relationship 

brand building relationships

One of the most common reasons for a customer to build a relationship with your brand is through vision. According to Color Matters, colors, shapes, and objects play a vital part in conveying messages. Images are a fast medium to convey a message when in comparison with an audio or a text. 

This shows how essential it is to focus first on-brand images, including well-defined and meaningful logos, branding images, posters, and other visuals. Your brand’s logo creates your identity amongst the audience. Think of the symbols of brands like McDonald’s, Pepsi, Coco-Cola, etc. you are instantly reminded of your experience and the connection you have with these brands. Hence focusing on imagery can enable your audience to develop a relationship with your brand. 

Key Takeaways: 

  • Design plays an integral part in developing a relationship.
  • Consistent designing can help you in creating brand recognition.
  • Stay consistent on your brand’s key visual factors, including color palette, font, and typeface.


2. Memorable 

Brand images also make your brand memorable. If you look at Apple’s bitten apple logo, you will not forget it because of its uniqueness. Your brand’s image is the “face” of your brand and is the first thing the audience looks at. The fonts, colors, and images used in your brand’s imagery maps its way in the audience’s mind and help them recognize you anywhere. This is why the audience can recognize your brand’s name wherever they find it.


A well-thought upon logo can convey a story or a message relevant to your business. Colors used in your brand’s imagery conveys emotions and causes an impact on the audience’s mind and behavior towards your brand. 


The color green is often associated with “health,” “nature,” or “freshness,” which is why often the organic and healthy food logos are green in color. Similarly, incorporating color psychology in your brand image can help you in your marketing strategies. 


Key Takeaways: 

  • Design while keeping the audience in mind. 
  • Let your design speak.
  • Provide clarity in graphic design
  • Do not clutter your visual content. 


3. Return-On-Investment for visual content 

return on investments

The following statistics indicate the ROI ion visual content:

  • 63% of social media is made of images, content with relevant images increases views by 94%.
  • CTR for websites with visual content is 42% more than other websites.
  • Infographics increase traffic by 12%.

If your posts on the following social media are image-based, your engagement rate is influenced: 

This is how much different visuals can create for your marketing campaigns. Incorporating strong imagery can help your business succeed in terms of ROI as well.

Key Takeaways: 

  • Data with visuals can help you gain engagements.
  • Visual content can be a reason to increase your profits, reach and traffic.
  • Marketing campaigns with the right visuals can make a difference for your business’s standing.



4. Trust and Credibility 

brand trust

Good brand imagery can help you stand out in creative marketing and branding strategies. Not only that, but consistency in your brand imagery can also help you create an authoritative image in the marketplace, increasing your credibility amongst the audience. For people who recognize your brand’s visuals, it is easier to trust you as they have built a feeling of trust. 

Whether you have a website, an app, or your social media account with graphical content, a user-friendly and aesthetically pleasing visual content will give an impression to your customer about the effort you have put in. This sense of effort can increase your credibility in the audience’s mind.  If your brand does not value design and its impact on the audience, your brand —will inevitably fail to flourish. 

Key Takeaways:

  • Flawless visuals can help your brand gain loyalty and credibility. 
  • Brand image is highly dependent upon your brand’s visuals.


5. Standing out from the Crowd 

Strong imagery can help you stand out from the crowd and create a unique image in your audience’s mind. If you are using a font or logo that is similar to other brands, no one will pay heed to your design or won’t even trust your brand, for that instance. To ensure your marketing efforts are paying off, pay extra attention to high-quality graphics and imagery. 

You can also focus on your brand imagery based on your target audience and how to impact their emotions and actions using graphical content. 


Focusing on the following can help you improve your brand’s imagery:

  • Logically structured content. 
  • Visually appealing.
  • Simple and minimal.
  • Cohesive and consistent design. 
  • Valuable content.

In Dartford, a professional cleaning business by the name of Carpet Cleaning Dartford distinguished themselves from their competition through their visuals. A spokesman said that their Coronavirus campaign visuals worked wonders to drive in sales.

Key takeaways:

  • Having integrated visuals across each platform can help you stand out amongst the crowd.
  • Putting effort into visual content can appeal to audiences.