Website Marketing: Your Web Marketing Company
Have a website but no leads? You need a website marketing strategy that will
drive traffic, generate leads and convert sales
WEBSITE MARKETING?
Every business is unique and so are their website marketing requirements.
There are a ton of ways to market your website, ,but finding the right blend of marketing that gets people in the door and buying is a challenge, right?
We focus on website marketing to reach customers, drive traffic and convert leads or sales. To do this we use a combination of proven online marketing techniques primarily Adwords PPC, SEO Services and Content Writing.
WEBSITE MARKETING
What’s Right for my business?
Over the past two years online ad spending has outpaced traditional print advertising. That growth will only continue.
Does that mean you should abandon all other marketing strategies and only focus on marketing your website?
Of course not.
Your marketing budget and strategy should reflect the changing times in order to prove successful.
What we love about website marketing is that it can be very effective and easy to test. Is it right for every business? No.
However, we can quickly identify what is and what is not working without blowing your entire advertising budget.
The Core Elements of Website Marketing
Effective Website Marketing Means Getting your ducks in a row.
WEBSITE & LANDING PAGES
Your website’s pretty critical —
Your website is the hub of your online marketing campaign, making sure your website is set up to convert visitors is fairly important. This means making sure that every landing page is dialed in to delivering one focused message and an action.
GOOGLE (PPC) —
Google PPC is the easiest way to increase brand exposure online and drive immediate traffic to your website. This is also a valuable tool to evaluate keyterms to uncover qualified traffic in order to make adjustments to your marketing plan.
Search Engine Optimization (SEO) —
SEO is a term that is often misunderstood. We provide managed SEO services to rank websites higher in search engines. We combine both on-site SEO and off-site SEO services in order to achieve the desired results.
The down side: results aren’t immediate.
The upside: Results Can Product Long Lasting High Quality Website Trafficl!
Website & SEO Content —
People are searching for information that is important to them.
By providing answers to questions that potential customers may have they will be predisposed to believe that you are the company to help them. Our SEO Copywriting services build trust, credibility, qualified buyers and keyterm depth so that not only will your rankings improve, your CTR and Conversion Rates will too.
Social Media & Remarketing —
Existing Customers are already sold on your products or services!
It’s important to take advantage of this, as they are more likely to purchase again.
This is exactly why we build out remarketing lists in your campaigns to produce more conversions at a better value. The added benefit is brand repetition – keep your brand and your products at the forefront of customers’ minds.
Website Marketing: Our Process
There’s a LOT that goes into successfully marketing a website, here’s how we approach it:
Research Before Implementation
Doing the research to identify your nich will allow you to run a more focused campaign. This is important for anyone who doesn’t want to burn through a marketing budget with little to no return on investment.
- Niche Research — Who are you marketing to?
- Keyword Research — What search queries provide relevant traffic?
- Who Are the Industry Leaders — Often times affiliate sites can provide great traffic.
- Setting Yourself Apart — What makes you different? What do you bring to the table?
Setting up your website for conversions!
Every page of your website is an opportunity to get noticed. Online, your website must be built not only for visitors, but for search engines. Your website is the first place that all of that research we just talked about needs to be implemented.
- Sticky Content — Simple, Engaging and Authoritative
- Provide Clear Direction — Show visitors where they can find the information they want.
- Motivate an Action — Are you encouraging the visitor to engage?
- Share it with the world — Say that a visitor has found exactly what they are looking for, is your site set up to let them spread the good word and do the work for you?
Analytic Tracking — The Key to Understanding
Website Tracking to Keep you on Track. . .
Understanding where your traffic is coming from, what pages viewers enter and exit your site from and tying those metrics together with your company’s goals are essential to ensuring that your online efforts are making good use of dollars spent. ProStats is easy to read web analytics with live tracking. Schedule weekly or bi-weekly meetings with your online marketing team to keep on point with targeting specific demographics within your niche as well as refining your plan of attack to improve conversions.