Analytics

Understanding Analytics and your website’s customer data is essential to increase engagement, customer journey and conversions – learn how.

25 10, 2022

How to Use HR Analytics to Increase Organizational Performance?

2022-11-28T13:24:17-08:00By |

How to Use HR Analytics to Increase Organizational Performance? What are HR analytics? Great question, this post will answer that question and show you how to use them to improve your business performance. Image Source: lanteria   TABLE OF CONTENT What is HR Analytics? Why is HR Analytics Important to Boost Business Performance? How HR [...]

23 09, 2022

How to Enrich Your Hubspot Data for Marketing

2022-09-22T09:45:38-07:00By |

How to Enrich Your Hubspot Data for Marketing How do you improve the customer journey? Data. If you're using Hubspot data, this post is going to show you how to improve your data for marketing. Image Source: Hubspot   When it comes to giving your marketing and advertisement teams the tools they need to improve [...]

18 09, 2022

An Introductory Guide to Using Google Analytics to Track SEO Performance

2022-09-14T09:29:24-07:00By |

An Introductory Guide to Using Google Analytics to Track SEO Performance Trying to track SEO performance? Struggling in understanding Google Analytics? This guide will help you get the most out of Google Analytics to track SEO performance. Image by pch.vector on Freepik Google Analytics (GA) is a super useful web analytics service that can track [...]

14 09, 2022

How To Use Google Analytics For SEO

2022-09-13T13:46:14-07:00By |

How To Use Google Analytics For SEO Learn how to use Google Analytics for SEO alongside the OKR framework for a successful digital marketing strategy.   Google Analytics is an invaluable asset for search engine optimization (SEO) for one main reason: loads of data around your company website. For beginners, unfortunately, the Google Analytics SEO [...]

25 07, 2022

7 Ways Data Can Help Improve Your Business

2022-07-24T12:32:09-07:00By |

7 Ways Data Can Help Improve Your Business Tell the truth, are you actually using your customer data? If not, here are 7 ways your customer data can improve your business. Photo by RF._.studio:   Data, it tells you everything you need to know about how your customers buy from you, their likes, their dislikes... [...]

9 07, 2022

Tips for Using IP Data to Drive Marketing Campaigns

2022-07-08T10:11:15-07:00By |

Tips for Using IP Data to Drive Marketing Campaigns With more companies and browsers restricting third-party surveillance, using IP Data is going to be essential in capturing customer data for marketing. Photo by Markus Spiske on Unsplash By 2023, many more companies are going to be joining Apple, Mozilla, and others in restricting third-party surveillance [...]

19 05, 2022

How to Add Google Analytics 4 to Your Website? 

2022-05-18T18:25:11-07:00By |

How to Add Google Analytics 4 to Your Website?  If you've been putting off updating Google Analytics, now is the time to buckle down and add Google Analytics 4 to your website, let's take a look.   Source: Pixabay Google Analytics 4 is Google’s newest version of their wildly popular analytics platform. It is an [...]

23 03, 2022

10 Website Metrics To Be Tracking for Every Website

2022-03-28T18:12:55-07:00By |

10 Website Metrics To Be Tracking for Every Website Whether you run an eCommerce store or a service based website there are 10 website metrics to be tracking as an absolute must, keep reading. Photo by Austin Distel on Unsplash Your website is one of your most important marketing tools and the website metrics to [...]

25 02, 2022

What Customer Data Should I Focus On for Marketing?

2022-02-24T18:27:11-08:00By |

What Customer Data Should I Focus On for Marketing? Collecting customer data is essential for marketing, but what types of customer data should you pay attention to and where do you get it? Let's find out. Photo by Andrea Piacquadio from Pexels   Customer data comprises a wide range of information regarding businesses and their customers. In essence, [...]

31 12, 2021

The Biggest Challenge in Analytics – Overcoming Your Biases

2021-12-31T18:30:41-08:00By |

The Biggest Challenge in Analytics - Overcoming Your Biases It's just data, how can it be biased? It's not - you are. Learn how your perceptions are the biggest challenge in analytics. Photo by Steve Johnson on Unsplash   There are many challenges for researchers and analysts in the field of business analytics. One of [...]

11 11, 2021

Nine Types of Analytics for Businesses to Succeed

2021-11-08T23:11:26-08:00By |

Nine Types of Analytics for Businesses to Succeed Business that see growth have one thing in common — analytics. Learn what types of analytics for businesses you'll need for growth. Image Source: Pixabay  According to a study done by McKinsey & Company,” companies with the greatest overall growth in revenue and earnings receive a significant [...]

31 03, 2021

The Ultimate Conversion Tracking Guide for WordPress

2021-03-29T19:48:52-07:00By |

The Ultimate Conversion Tracking Guide for WordPress How can you make any decisions about your website without conversion tracking? Check out our WordPress conversion tracking guide. Conversion tracking is crucial for any website type, from online retail to blogs. Without tracking conversions, you do not know what marketing tactics resonate with your audiences. With the [...]