Understanding Analytics and your website’s customer data is essential to increase engagement, customer journey and conversions – learn how.

19 05, 2022

How to Add Google Analytics 4 to Your Website? 

2022-05-18T18:25:11-07:00By |

How to Add Google Analytics 4 to Your Website?  If you've been putting off updating Google Analytics, now is the time to buckle down and add Google Analytics 4 to your website, let's take a look.   Source: Pixabay Google Analytics 4 is Google’s newest version of their wildly popular analytics platform. It is an [...]

23 03, 2022

10 Website Metrics To Be Tracking for Every Website

2022-03-28T18:12:55-07:00By |

10 Website Metrics To Be Tracking for Every Website Whether you run an eCommerce store or a service based website there are 10 website metrics to be tracking as an absolute must, keep reading. Photo by Austin Distel on Unsplash Your website is one of your most important marketing tools and the website metrics to [...]

25 02, 2022

What Customer Data Should I Focus On for Marketing?

2022-02-24T18:27:11-08:00By |

What Customer Data Should I Focus On for Marketing? Collecting customer data is essential for marketing, but what types of customer data should you pay attention to and where do you get it? Let's find out. Photo by Andrea Piacquadio from Pexels   Customer data comprises a wide range of information regarding businesses and their customers. In essence, [...]

31 12, 2021

The Biggest Challenge in Analytics – Overcoming Your Biases

2021-12-31T18:30:41-08:00By |

The Biggest Challenge in Analytics - Overcoming Your Biases It's just data, how can it be biased? It's not - you are. Learn how your perceptions are the biggest challenge in analytics. Photo by Steve Johnson on Unsplash   There are many challenges for researchers and analysts in the field of business analytics. One of [...]

11 11, 2021

Nine Types of Analytics for Businesses to Succeed

2021-11-08T23:11:26-08:00By |

Nine Types of Analytics for Businesses to Succeed Business that see growth have one thing in common — analytics. Learn what types of analytics for businesses you'll need for growth. Image Source: Pixabay  According to a study done by McKinsey & Company,” companies with the greatest overall growth in revenue and earnings receive a significant [...]

31 03, 2021

The Ultimate Conversion Tracking Guide for WordPress

2021-03-29T19:48:52-07:00By |

The Ultimate Conversion Tracking Guide for WordPress How can you make any decisions about your website without conversion tracking? Check out our WordPress conversion tracking guide. Conversion tracking is crucial for any website type, from online retail to blogs. Without tracking conversions, you do not know what marketing tactics resonate with your audiences. With the [...]

19 03, 2021

Competitive Analysis in Digital Marketing – 6 Benefits

2021-03-18T16:19:30-07:00By |

Competitive Analysis in Digital Marketing - 6 Benefits If you don't understand what your competitors are doing - you don't have much of a digital marketing strategy, learn why competitive analysis is important. Source Do you remember the last time your business conducted a digital marketing competitive analysis? Do you know where your digital marketing [...]

2 03, 2021

Your Guide to Using Data in a Marketing Strategy

2021-03-02T16:49:09-08:00By |

Your Guide to Using Data in a Marketing Strategy A marketing strategy without data isn't really a strategy, learn how to use data in a marketing strategy to make the most of your marketing dollars. Photo by Slidebean on Unsplash Data-driven marketing strategies often require a different mindset compared to what many business owners and [...]

19 02, 2021

The Beginner’s Guide to Google Tag Manager

2021-02-18T17:19:32-08:00By |

The Beginner's Guide to Google Tag Manager Tracking users on your website is essential and if you're not using Google Tag Manager to do it, check out this guide.   One of the main goals of internet marketing, for any business, is expanding your reach. Digital strategies like paid advertising and content marketing work best [...]

9 02, 2021

Using Digital Analytics to Measure Growth in a Business

2021-02-24T16:41:27-08:00By |

Using Digital Analytics to Measure Growth in a Business Using digital analytics is essential to not only measure business growth, but to optimize operations and performance by better understanding both customers and employees. Photo by Lukas from Pexels Business owners start their work with a vision for how the company will grow. From the day [...]

18 11, 2020

6 Important Digital Marketing KPIs to measure in 2020

2020-11-17T20:09:21-08:00By |

6 Important Digital Marketing KPIs to measure in 2020 KPIs What are they and how do you measure them? When it comes to digital marketing KPIs these are 6 important ones you should monitor in 2020. Digital Marketing KPIs or Key Performance Indicators help companies achieve performance benchmarks by measuring the requisite parameters. In short, [...]

11 11, 2020

Why is Tracking Important for Your Business

2020-11-10T22:01:48-08:00By |

Why is Tracking Important for Your Business Tracking is a crucial aspect of any successfully run business. It’s the most effective and reliable way to prove a return on investment (ROI) in your company. Image Source Some of the metrics worth monitoring include your sales, expenses, number of leads, website visitors, numbers of subscribers in [...]

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