Analytics

Understanding Analytics and your website’s customer data is essential to increase engagement, customer journey and conversions – learn how.

31 03, 2021

The Ultimate Conversion Tracking Guide for WordPress

2021-03-29T19:48:52-07:00By |

The Ultimate Conversion Tracking Guide for WordPress How can you make any decisions about your website without conversion tracking? Check out our WordPress conversion tracking guide. Conversion tracking is crucial for any website type, from online retail to blogs. Without tracking conversions, you do not know what marketing tactics resonate with your audiences. With the [...]

19 03, 2021

Competitive Analysis in Digital Marketing – 6 Benefits

2021-03-18T16:19:30-07:00By |

Competitive Analysis in Digital Marketing - 6 Benefits If you don't understand what your competitors are doing - you don't have much of a digital marketing strategy, learn why competitive analysis is important. Source Do you remember the last time your business conducted a digital marketing competitive analysis? Do you know where your digital marketing [...]

2 03, 2021

Your Guide to Using Data in a Marketing Strategy

2021-03-02T16:49:09-08:00By |

Your Guide to Using Data in a Marketing Strategy A marketing strategy without data isn't really a strategy, learn how to use data in a marketing strategy to make the most of your marketing dollars. Photo by Slidebean on Unsplash Data-driven marketing strategies often require a different mindset compared to what many business owners and [...]

19 02, 2021

The Beginner’s Guide to Google Tag Manager

2021-02-18T17:19:32-08:00By |

The Beginner's Guide to Google Tag Manager Tracking users on your website is essential and if you're not using Google Tag Manager to do it, check out this guide.   One of the main goals of internet marketing, for any business, is expanding your reach. Digital strategies like paid advertising and content marketing work best [...]

9 02, 2021

Using Digital Analytics to Measure Growth in a Business

2021-02-24T16:41:27-08:00By |

Using Digital Analytics to Measure Growth in a Business Using digital analytics is essential to not only measure business growth, but to optimize operations and performance by better understanding both customers and employees. Photo by Lukas from Pexels Business owners start their work with a vision for how the company will grow. From the day [...]

18 11, 2020

6 Important Digital Marketing KPIs to measure in 2020

2020-11-17T20:09:21-08:00By |

6 Important Digital Marketing KPIs to measure in 2020 KPIs What are they and how do you measure them? When it comes to digital marketing KPIs these are 6 important ones you should monitor in 2020. Digital Marketing KPIs or Key Performance Indicators help companies achieve performance benchmarks by measuring the requisite parameters. In short, [...]

11 11, 2020

Why is Tracking Important for Your Business

2020-11-10T22:01:48-08:00By |

Why is Tracking Important for Your Business Tracking is a crucial aspect of any successfully run business. It’s the most effective and reliable way to prove a return on investment (ROI) in your company. Image Source Some of the metrics worth monitoring include your sales, expenses, number of leads, website visitors, numbers of subscribers in [...]

24 09, 2020

Big Data Analytics Technologies and Platforms in 2020

2020-09-23T16:41:37-07:00By |

Big Data Analytics Technologies and Platforms in 2020 Data has come to play a huge role in marketing as well as other business goals, savvy businesses need to learn how to use Big Data Analytics for business growth. We are already living in a world where data is increasing fast requiring the need for big [...]

24 08, 2020

Boost Your Digital Marketing with Business Intelligence

2020-08-20T16:41:18-07:00By |

Boost Your Digital Marketing with Business Intelligence Your strength in digital marketing is data — data at your fingertips that that can provide the absolute best business intelligence for your campaigns. The world has come a long way since the invention of the Internet. The early days of the Internet are a different world compared [...]

30 07, 2020

Data Science and Analytics Making it a Career

2020-07-30T17:14:48-07:00By |

Data Science and Analytics Making it a Career Understanding Data Science and Analytics as well as the Various Available Fields of Education? Theoretically, data science covers almost all subjects of data analytics, as it is the broader classification that includes every field that has anything to do with the collection, retention, analysis, interpretation, research and [...]

30 03, 2020

3 Major Steps of Content Gap Analysis for Marketing

2020-03-30T18:28:21-07:00By |

3 Major Steps of Content Gap Analysis for Marketing and Sales Boost If you're not familiar with the phrase Content Gap Analysis, this post is going to dramatically improve your marketing strategy. When you are in business, it’s not likely that you are creating content for just for the fun of it. You want the [...]

19 02, 2020

Must Know Analytics Tactics To Measure SEO Success

2020-02-18T19:52:59-08:00By |

Must Know Analytics Tactics To Measure SEO Success How are you measuring SEO success? Take a look at these must know analytics to measure the SEO success of your campaigns. Just like with all other forms of marketing, in SEO too, if you cannot measure it, you cannot improve it. In Search Engine Optimization it's [...]

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