The Ultimate Conversion Tracking Guide for WordPress
How can you make any decisions about your website without conversion tracking? Check out our WordPress conversion tracking guide.
Conversion tracking is crucial for any website type, from online retail to blogs. Without tracking conversions, you do not know what marketing tactics resonate with your audiences.
With the help of conversion tracking, you can make data-driven decisions and focus your efforts and resources on the tactics that bring in new customers. That way, you will optimize your digital performance, improve your ROI, and boost user experiences.
Here are a few proven tips on WordPress conversion tracking.
Ecommerce Conversion Tracking in Google Analytics
Google Analytics comes with enhanced ecommerce tracking systems. You can use it for WooCommerce.
Ecommerce tracking helps you eliminate guesswork from your online selling processes.
To turn on Enhanced Ecommerce in GA, go to the Admin section on your Google Analytics dashboard. Then click Ecommerce Settings and turn on Enable eCommerce and Enable Enhanced Commerce. That way, GA will turn on ecommerce reporting for your website.
Now, to track your ecommerce conversion reports in GA, go to Conversions > Ecommerce. The overview section shows vital statistics, such as your revenue, conversion rate, transactions, and AOV.
Tracking Form Conversions
No matter if you are running a restaurant or a fashion blog, tracking form conversions is also critical for your WP site performance.
You will need to enable form conversion tracking in Google Analytics.
Using the MonsterInsights plugin can make this process easier. Namely, it comes with a Forms addon that helps you track form conversions. It supports the major WP form plugins, including WPForms, Gravity Forms, Contact Form 7, etc.
Once you set it up, MonsterInsights will automatically identify your WP form plugin and start tracking conversions on your website.
Setting Up Goals for GA Conversion Tracking
Google Analytics allows you to set your goals and track their conversion.
Go to GA > Admin > View > Goals. Click on + New Goal to choose your conversion goals.
Here are several goal types to choose from:
- Destination – tells you whether a visitor landed on your specific page.
- Duration – how long a visitor stayed on your website.
- Pages/Screens per session – how many pages a user visits during one session.
- Event – tracks various website elements, such as video plays, ebook downloads, or button clicks.
Once you choose your goal and name it, provide the last part of the URL you want to track as the destination. You can also add a value for the conversion to measure the value of your average lead. Sure, you can edit your goals anytime.
Tracking Google Ads Conversions in GA
If you are investing in Google Ads, it is vital to track their performance.
To start tracking Google Ads conversions in Google Analytics on your own, here are a few steps to follow:
Link Google Ads to your GA Account
In your GA, go to Admin > Property > Google Ads Linking. The tool will ask you to select your Google Ads account.
Under Link Configuration, provide a title for this link group and turn on All Website Data.
Finally, enable Share My Analytics Data with Linked Google Ads Accounts so you can start tracking your GA goals in Google Ads.
Allow Conversion Tracking in Google Ads for Ecommerce Websites
If you have an online store, allow conversion tracking in your Google Ads account. That way, you will be able to compare your ads budget with the revenue your ads generate.
Go to Google Ads > Tools and Settings > Measurement > Conversions. Once you hit the Website section, choose your tracking goals, such as signups, leads, purchases, etc. You can also set a fixed value for each conversion or an average value.
Remember that pay-per-click campaigns can drain your budget fast. Therefore, if you are not sure which goals to set or metrics to follow, working with professionals from AdVisible can help you track and optimize your campaign without wasting resources.
WP Conversion Tracking for Facebook
Facebook is the largest social network out there. One of the simplest ways to target niche audiences and deliver personalized experiences is to use Facebook Ads that offer targeting options. Sure, your goal is to monitor how your Facebook ads convert and optimize them accordingly.
Install Facebook Pixel
Go to Facebook Ads Manager > Events Manager >Add New Data Source > Facebook Pixel.
Facebook Ads Manager will add Pixel to your account.
Hit Set Up Pixel > Manually add pixel code to your website. Once you click on it, a code snippet will show up. Copy and paste it in a plain text editor such as Notepad.
Next, go to your WP admin section and install the Headers and Footers plugin. Once you set it up, copy the code snippet there.
Twitter Conversion Tracking
Go to your Twitter Ads account > Tools > Conversion Tracking Link.
Once you land on the conversion tracking setup, click on Generate website tag for conversion tracking.
Again, you will see the code snippet and copy it to your text editor. Go to the Headers and Footers plugin and paste the tracking code from your text editor.
Start Optimizing your WP Site for Conversions
Once you start tracking conversions on your WP website, it is time to make more data-driven decisions. Many lead generation softwares and website optimization plugins can help you here. For example, you can create full-screen welcome mats, lightbox popups, and countdown timers to evoke customers’ FOMO and drive conversions.
With these insights, you can optimize your PPC and email marketing campaigns to boost conversion rates.
I hope these tips will help!
How do you track conversions on your WordPress site?