Boost Your Digital Marketing with Business Intelligence
Your strength in digital marketing is data — data at your fingertips that that can provide the absolute best business intelligence for your campaigns.
The world has come a long way since the invention of the Internet. The early days of the Internet are a different world compared to the Internet we rely on now. Conducting business on today’s Internet is mainly reliant on data and intelligence. The digital realm is vast, and to successfully navigate digital marketing, and you must use every advantage. By learning how to leverage the Internet to your advantage, you can bolster your marketing efforts and reap better rewards. Specialized tools, like the PI System, make the task of collecting and analyzing massive amounts of data much more manageable. Once you break the Internet into more manageable parts, you can extract useful business intelligence to inform and boost your digital marketing strategies.
One of the most significant benefits of business intelligence is the elimination of guesswork. You no longer have to wonder what caused an uptick in website traffic or what social media site most of your customers use. For years, results could be attributed to almost anything. No one had the intelligence or data to say a specific marketing campaign brought in a certain percentage of new business. Before data, success or failure could be as easily attributed to employee hair color as anything else. Thankfully, the modern digital age has given companies the tools to access and assess critical data that eliminates guessing.
Even free and straightforward analytics sites like YouTube and Google offer can provide invaluable insight into customer behavior and problem areas. Internet success often comes down to the numbers, and taking the time to understand even the simplest analytics can make a world of difference. You can easily monitor your click-through rate, conversion rate, website traffic, share rate, and demographic information, which is all data that can make your next marketing push even better. Use numbers and hard data to determine what works and what doesn’t so you can stop guessing and wasting time on methods that do not yield the desired results.
Before the digital age truly took off, marketers had to wait weeks to see how their new content performed. There was no instant feedback or analysis, and it was a waiting game. Now information and feedback flow across the Internet at breakneck speeds. However, this has caused a new problem, as there is almost too much data to keep track of, and that data changes so rapidly it can be hard to keep up. This is where real-time analysis and tracking come into play. Prudent marketers use programs to track data updates in real-time, so they don’t miss anything or work from outdated information.
Tracking keywords, social media trends, and more in real-time lets you know where to spend your money for the most significant return. Monitoring in real-time lets you react to events as they happen and capitalize on opportunities instead of waiting for the news to hit publications hours or days later. The Internet moves fast, and real-time analysis lets you keep up so you can be the first one in line when a new trend pops up.
Know Your Customers
There are an estimated 4.57 billion users on the Internet as of July 2020. Each of these users is an individual you could market to, but not everyone responds to the same content in the same way. By breaking down Internet users into more descriptive groups, you can more accurately target customers by appealing to their interests. Most customers willingly post their demographic information on various sites, and any business can use it to their advantage. You can also ask customers for their information when they make a purchase or leave a review. There is also software and other services that will collect this data for you.
Once you have data on your customers, you can use it to inform your target marketing campaigns. Send customers who live in cold climates exclusive deals on outerwear or send college students back to school deals. The key is to make marketing feel personal and show customers products they would logically want based on their lives.
Digital marketing runs on data and business intelligence. Use specialized tools to manage the constant streams of data and analyze the data to inform future decisions. Eliminate the guesswork by using data to prove what works and what doesn’t. Real-time data analysis will ensure you never miss a new trend or work from outdated data. Gathering data on your customers tells you how to better market and target the groups you want.