Your Guide to Using Data in a Marketing Strategy

A marketing strategy without data isn’t really a strategy, learn how to use data in a marketing strategy to make the most of your marketing dollars.

Your Guide to Using Data in a Marketing Strategy

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Data-driven marketing strategies often require a different mindset compared to what many business owners and marketers have been used to. Marketers that are driven by data tend to have a stronger focus on understanding the needs and requirements of customers, and are innovative when it comes to selecting and getting the most from the best data management tools at their disposal.

For a data-driven marketing strategy to work well, a data-driven mindset is required. Effective data-driven strategies make use of technology, customer data, and data analysis to find new leads, maintain customer databases, and attract new customers to drive revenue. 

Beginning the Marketing Strategy

Many mistakenly believe that the marketing process will only begin after the product or service has been developed. However, this is rarely the case when the marketing strategy is data-driven. The preliminary process of marketing the product should begin long before it is developed by identifying the gap in the market that needs to be filled. These needs are usually identified by gathering data from customer surveys, social media discussions, or paid research, for example. Smartboost provides creative, data-driven marketing services to deliver creative solutions that are designed to solve real problems. 

Define Objectives and Goals

Although businesses tend to use a similar set of tools and strategies for gathering, storing and analyzing consumer data, it’s important to consider how your goals, objectives and targets might differ. Spend some time determining your goals and objectives and be clear on what they are all about whether that is driving more sales and leads, launching a new product or service, or improving brand awareness, for example. A solid understanding of your company’s goals and objectives will make it easier for you to put any data that you collect to better use and get the outcome that you want. 

Prioritize the Customer Experience

One major advantage of a data-driven marketing strategy is that the customer experience becomes a top priority. Tracking data makes it easier for businesses to determine whether or not customers are satisfied with the experience overall, rather than simply looking at the market share. As you continue to make customers a top priority, everything else will fall into place easier in terms of any other business goals that you have. You can use data to instantly determine which customers are loyal and returning more than others, so that they can be rewarded for it. 

Make Necessary Changes

It is impossible to achieve a successful data-driven marketing strategy if you are approaching it with an old-fashioned marketing mindset and outlook. It may be necessary to make some significant changes to your business processes in order to make sure that data is used as effectively as possible when driving your business’s marketing success. How you interact with your customers and the methods that you use to market your product or service may need to be adjusted so that you can collect and utilize data as efficiently as possible. 

Learning from the Competition

When utilizing a data-driven marketing approach, keeping track of what your competitors are doing is important. Knowing what your competitors do to get the results that they are getting is not a strategy that allows you to copy them, but rather a way to make sure that you are on top of industry best practices and have a clear idea of which strategies are working well for similar companies in your field rather than conducting trial and error. Gathering and analyzing the data on your main competitors will give you the chance to learn more about the strategies that they use and the kind of results that they see. In the future, you can keep this in mind when developing your own marketing strategies. 

Choosing the Right Tools for Gathering Data

The tools that you use to gather the data can make all the difference to how well your marketing strategy plays out. For many businesses, the best tool to consider is a customer relationship management (CRM) system which is designed to keep up with the often-complex business operations of today. A good CRM system will allow your business to track customer movements right from the moment they place an order all the way through to them making a payment or receiving their order. A CRM allows you to get a better idea of your customers and how they behave, collecting important data that can be used for any future marketing campaign. 

Choosing Tools for Managing Data

Along with gathering the data, you will also need to consider how you are going to store and manage it. Companies will often gather huge amounts of data on their customers, so it’s important to select a tool that allows you to easily make sense of it and put it to use. Data will often not make a lot of sense unless it is sorted and stored in various classifications and categories. A good database management platform is necessary for any business that plans to use a data-driven marketing strategy. It will be able to manage data from different sources, identify the different sources and provide more direction to marketers. 

When to Adopt Data-Driven Marketing

Today, data is becoming increasingly more important for businesses of all sizes and in all industries. Gathering data has become something that all businesses do, even if they are not using the data to shape their future marketing plans. In a world that is becoming increasingly reliant on big data, it’s important for businesses of all sizes to stay ahead of the curve and avoid getting left behind. It has been proven that using data in a marketing strategy and all other areas of the business tends to lead to better decisions and results. Data-driven marketing strategies are something that every business can adopt straight away to start seeing various advantages, including better customer relationships and increased revenue. 

Today, data is becoming one of the most valuable assets that a business can own. And putting the data that you gather to use when marketing to your customers can provide you with the knowledge that you need to make more informed decisions and get better results.