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Why is Graphic Design Important to your Company?

Two Words: Communication & Persuasion.

graphic design company purpose

Why is Communication and Persuasion Important?

Keep in mind, Competition is Fierce when creating a marketing strategy.

what is your graphic design communicating

What is your design communicating to your audience?

Using Graphic Design to Build a Brand For Your Company far outweighs Hodge-podging different design elements and marketing materials together to communicate poorly.

Just about anyone with a computer can “design” assets like brochures and even websites for your company, but communication with your customers and persuading consumers is a very real and very fierce competition to gain their attention.

This is exactly why having a solid graphic design company to research your niche, help shape your message and craft the visual delivery of said message is important for constructing a marketing strategy that is effective.

 

Communication through design.

What exactly was this movie poster trying to communicate?

Many were left scratching their heads in wonder over whether this poster was giving them the finger or if “FU” was actually the name of the movie.

Don’t communicate your message poorly through graphic design!

Graphic Design Strategy

The most recognized company brands are built on solid design strategy

Graphic design as part of your marketing strategy.

Apple is one of the most notable companies for inspiration in graphic design. It is also one of the most referenced companies for successful brand strategy in both Advertising and Entrepreneurial news sources. In fact, Derek Rucker, a professor of marketing at Northwestern’s Kellogg School of Management stated in an article featured on Entrepreneur about Apple;

 

“likeability is an asset, a brand’s ability to inspire conviction is an invaluable competitive advantage.”

It has often been said that good graphic design needs to start at the top. People often feel that Steve Jobs brought this structure to Apple, but upon closer look we can see that Apples’ design success is due to largely to the success of design for user experience.

Perhaps their design strategy can best be summed up by their marketing message shown to the left, “All-in-one-simplicity”.

What are the Biggest Graphic Design Mistakes?

Don’t make these mistakes when hiring a graphic design company.

The graphic design in this Beats by Dr. Dre Hear What You Want Campaign is both aesthetically pleasing and extremely effective in speaking directly to the audience with purpose. This ingenious campaign shows the athlete Kevin Garnett tuning out rival fans’ remarks that can bring him down, with the help of his headset.  This graphic design example illustrates beautifully how inner strength and conviction to believe in ones’ self can help us overcome self doubt and criticism from others.

If you’re business isn’t harnessing the power of graphic design to communicate to your customers effectively, contact us to find out how begin a change in your marketing strategy.

Find out how our Graphic Design Company can help your company do more.

Learn More!

Graphic design – Pretty isn’t Everything.

Here’s one thing that most graphic designers won’t tell you, “good looks don’t bring in sales.”

Paul Quinn, creative director here at Pixel says,

“great design can look fantastic, but more importantly it gets a job done. Graphic design is one piece to a much bigger picture and I’ve never participated in a marketing meeting where the goal was to look pretty. The goal is always to generate more leads, more sales or funnel customers in a very specific way. If your graphic designers’ expertise is limited to aesthetics, you may want to look for a graphic design company that’s a little more well-rounded.”

  • A good graphic design company doesn’t focus only on aesthetics.

    Have you every visited a website that was aesthetically stunning, but was absolute crap to navigate? We all have. The soul of graphic design is functionality and this will be the focus of any good graphic design company.

  • Graphic design that’s not goal oriented.

    If you’re graphic design company isn’t a part of your sales and conversion strategy – there’s a problem. Here at Pixel, the graphic design process begins with a thorough researching of the project, the goals of the business and a complete understanding of the customer experience.

  • Failing to Communicate to Your Audience

    The purpose of every design is to motivate an action or entice a specific consumer behavior. Successful graphic design will reduce pre and post purchase tension by communicating a distinct perceived value to the right audience. Your graphic design means nothing at all if you fail to communicate to the right audience.

What is Graphic Design Going to do for my Company?

Still on the fence about whether or not graphic design is an added value for your business?

Graphic Design: Launch. Grow. Convert.

  • Want Sales? Graphic Design Attracts Customers!

    Graphic design is the vehicle for successful communication to your customers.

  • Want to Convert Those Customers? You’ll need the Power of Persuasion.

    Graphic design legitimizes your product and service offerings as both professional and desirable in the eyes of your customers. Ask any company that’s been in business longer than a year; they’ll tell you that there’s a LOT more to converting customers than just price.

  • Credibility & Trust

    Graphic design provides both credibility and trust in terms of that almighty CTA you’re working on. Without an experienced graphic design company your calls-to-action as well as your online objectives hang on the precipice of mediocrity and failure.

It’s a Creative Graphic Design Company your brand needs.

Creative Direction + Print & Web Implementation + Marketing to Reach Your Audience.

creative

Creative Design

Print. Packaging. Online.

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Mobile Design

Mobile Responsive Web Design.

ecommerce

Ecommerce Plus

Everything You Need to Sell Online.

marketing

Marketing

Drive Traffic. Generate Sales.

Our Creative Graphic Design Process

We’ll give you a quick overview of our creative graphic design and branding process as applied to a real-world design solution.

First We Start With Concepts, Logo Ideas, Sketches and Presentations.

creative graphic design services

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custom logo design

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Logo Design

Salmon Golf is a great example to illustrate how we can help an early phase company develop their brand identity and bring a product to market. When the owners of Salmon Golf approached us they had less than 2 months for a creative graphic design and marketing company to develop a professional brand roll out with dozens of marketing materials and hundreds of components for the initial launch at the Florida PGA show. In short, they needed a disciplined creative graphic design firm plus expertise in the areas of packaging, trade show displays, web development and marketing to get the job done.

Key Take Aways: Work Quickly, Deliver On Time, Stay On Budget

The perfect place to start… their logo. It was essential to SG to have an iconic stylized logo symbol that would represent the face of their cutting edge golf putting system.

With all design projects, we start with unique concepts to present to the client. We then work with the client to perfect that one logo idea that captures the essence of what they’re seeking.

Next Comes Marketing Materials & Product Photography.

Supporting marketing collateral to support your brand image and message.

product photography

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A logo is important, but we all know images tell the story. When launching a new product, the product photography is what sells it. Salmon Golf knew exactly how important it was to have phenomenal product photography and supporting brand elements to round out their brand image, make an impact on potential buyers, and look like a well-established business.

Key Take Aways: One Design Firm for all of your big agency needs.

We do everything in-house here at Pixel and we were able to help Salmon Golf create a cohesive and powerful brand image  as well as meeting some incredibly tight deadlines by handling everything right here.

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Product Photography

As a full service graphic design company, we can eliminate the need to source multiple vendors for the creation of your marketing collateral. We can create multiple trade show displays for your business just like we did with Salmon Golf. Anything from a 10ft free standing back drop, 3 pop-up displays all light-weight and easily portable with carrying cases.

Key Take Aways: no matter what marketing materials your company needs, we can help.

We sent Salmon Golf to the PGA Show fully equipped with an arsenal of custom marketing collateral ranging from custom brochures, sales and pricing sheets, boxed packaging for prototypes, video displays, business cards and much more.

Pixel ~ We’re more than a graphic design company we’re a partner that will help solve problems.

marketing materials

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Lastly, we bring it all together.

From creative design concepts to production, we’re there to roll out your brand.

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Anything from Package Design to Trade show Displays.

Pixel is a completely full service creative design company.

packaging and POP display design

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Again, using Salmon Golf as our example, we can illustrate a wide variety of design services offered here at Pixel. Salmon Golf was bringing a cutting edge new product to the retail market which necessitates product packaging that stands out and tells the complete story.

We were able to create, design and develop packaging for their initial product line as well as POP displays and marketing assets for retail locations. There were several design challenges that we had to face in order to meet Salmon Golf’s requirements.

The 8 retail ready box packages were relatively straight forward. The POP Display was a creative challenge that ultimately turned out phenomenal. The POP combined all branding components in a ready to ship display set up that incorporated a multi-media demonstration of the product in use with Pro golfer testimonials ~ a true success.

Package Design

Including Custom Website Design.

Mobile friendly responsive E-commerce and CMS Development

We all know that no business is complete without a website, but more importantly a business needs a website that not only delivers their brand message, but does it in a way that is intuitive and easy for the end user and the content manager.

Salmon Golf required an Ecommerce ready website to reflect their brand image, demonstrate product usability and accommodate online sales for both wholesale and retail customers.

We created a custom website using the BigCommerce Platform to accomplish all of Salmon Golf’s aesthetic and functional requirements. We continue to assist Salmon Golf with their continued expansion and marketing efforts, that being said, we also trained their team on how to manage and maintain their website; which they do effortlessly.

Find out how we can help make business easier for you too.

Custom Web Design

custom ecommerce website design

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