A Graphic Design Company Experienced in Communication Marketing

Using Graphic Design to Build a Brand For Your Company far outweighs Hodge-podging different design elements and marketing materials together to communicate poorly.

Just about anyone with a computer can “design” assets like brochures and even websites for your company, but communication with your customers and persuading consumers is a very real and very fierce competition to gain their attention.

This is exactly why having a solid graphic design company to research your niche, help shape your message and craft the visual delivery of said message is important for constructing a marketing strategy that is effective.

Communication through design.

What exactly was this movie poster trying to communicate?

Many were left scratching their heads in wonder over whether this poster was giving them the finger or if “FU” was actually the name of the movie.

Don’t communicate your message poorly through graphic design!

Apple is one of the most notable companies for inspiration in graphic design. It is also one of the most referenced companies for successful brand strategy in both Advertising and Entrepreneurial news sources. In fact, Derek Rucker, a professor of marketing at Northwestern’s Kellogg School of Management stated in an article featured on Entrepreneur about Apple;

“likeability is an asset, a brand’s ability to inspire conviction is an invaluable competitive advantage.”

It has often been said that good graphic design needs to start at the top. People often feel that Steve Jobs brought this structure to Apple, but upon closer look we can see that Apples’ design success is due to largely to the success of design for user experience.

Perhaps their design strategy can best be summed up by their marketing message shown to the left, “All-in-one-simplicity”.

Here’s one thing that most graphic designers won’t tell you, “good looks don’t bring in sales.”

Paul Quinn, creative director here at Pixel says,

“great design can look fantastic, but more importantly it gets a job done. Graphic design is one piece to a much bigger picture and I’ve never participated in a marketing meeting where the goal was to look pretty. The goal is always to generate more leads, more sales or funnel customers in a very specific way. If your graphic designers’ expertise is limited to aesthetics, you may want to look for a graphic design company that’s a little more well-rounded.”

• A good graphic design company doesn’t focus only on aesthetics.
  

  Have you every visited a website that was aesthetically stunning, but was absolute crap to navigate? We all have. The soul of graphic design is functionality and this will be the focus of any good graphic design company.

• Graphic design that’s not goal oriented.

  If you’re graphic design company isn’t a part of your sales and conversion strategy – there’s a problem. Here at Pixel, the graphic design process begins with a thorough researching of the project, the goals of the business and a complete understanding of the customer experience.

• Failing to Communicate to Your Audience
  

  The purpose of every design is to motivate an action or entice a specific consumer behavior. Successful graphic design will reduce pre and post purchase tension by communicating a distinct perceived value to the right audience. Your graphic design means nothing at all if you fail to communicate to the right audience.

• Want Sales? Graphic Design Attracts Customers!

  Graphic design is the vehicle for successful communication to your customers.

• Want to Convert Those Customers? You’ll need the Power of Persuasion.

  Graphic design legitimizes your product and service offerings as both professional and desirable in the eyes of your customers. Ask any company that’s been in business longer than a year; they’ll tell you that there’s a LOT more to converting customers than just price.

• Credibility & Trust

  Graphic design provides both credibility and trust in terms of that almighty CTA you’re working on. Without an experienced graphic design company your calls-to-action as well as your online objectives hang on the precipice of mediocrity and failure.

Salmon Golf is a great example to illustrate how we can help an early phase company develop their brand identity and bring a product to market. When the owners of Salmon Golf approached us they had less than 2 months for a creative graphic design and marketing company to develop a professional brand roll out with dozens of marketing materials and hundreds of components for the initial launch at the Florida PGA show. In short, they needed a disciplined creative graphic design firm plus expertise in the areas of packaging, trade show displays, web development and marketing to get the job done.

Key Take Aways: Work Quickly, Deliver On Time, Stay On Budget

The perfect place to start… their logo. It was essential to SG to have an iconic stylized logo symbol that would represent the face of their cutting edge golf putting system.

With all design projects, we start with unique concepts to present to the client. We then work with the client to perfect that one logo idea that captures the essence of what they’re seeking.