How to Better Target Your Audience with Facebook
Ever feel like your Facebook marketing is missing the mark? This post has 7 proven tactics to better target your audience on Facebook.
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The simple fact is that businesses are now allocating a substantial share of their marketing budget to social media. With more than 4.7 billion social media users, it is a great place for you to promote your brand, if you can find your audience.
A large number of social media users discover new businesses via social media. We also need to consider the fact that millennials and Gen Z are among the most vital customer segments for most brands.
So many small businesses suck at marketing through Facebook.
Why? Because it’s designed for social interactions, not direct sales. All that to be said, Facebook is a powerful tool to grow your brand but only when you can pinpoint your target audience.
There are many ways to better target your audience with Facebook, for instance, groups are an excellent option if you want to generate more leads.
If you want to learn how to promote your business on Facebook, the trick is doing it without being so promotional. It becomes easy to grow an organic following if you post engaging content on your Facebook page. You’ll quickly generate more leads using Facebook if you appeal to what your customers’ interests are.
As Facebook continues to grow, Facebook Ads have been incorporated to further boost your reach. These ads have the potential to target a large group of potential customers who are keenly interested in making a purchase. Social Shepard reveals that more than 90% of social media marketers use Facebook Ads to establish their brand online.
In this post, we’re going to look at several different ways to target your audience using Facebook. Are you ready?
7 ways Facebook marketing can help you target your audience
1. Optimizing your business profile page
Your Facebook business profile or page is often the first stop for potential customers on their journey to getting acquainted with your brand. Today, social media has never been more popular, with millions of users checking Facebook daily, and even more over on Twitter, Instagram, Tumblr, Reddit, Snapchat, Instagram, LinkedIn, before ever visiting your website.
So, why sabotage all the effort and funding that you’ve invested into your business website with an unappealing, unengaging Facebook page? It makes no sense, but there are still many businesses who forget this increasingly important part of digital marketing. If your Facebook page is looking boring and unappealing, here are some key ways to get it back on track.
It includes photos of products and services, customer testimonials, an attractive page cover, business hours, contact information, and a link to your business website. This can have a huge impact on your target audience as they had a positive experience while going through your page.
Apart from that, optimizing your business page also increases the chances that your page would come up in the Facebook search results. This can only be possible if your content is well optimized with the user search intent. This can further increase the awareness of your brand among the users.
2. Providing personalized content to your audience
Another way to reach your target audience is to provide them with personalized content. As every individual has a different mindset and preferences, it becomes extremely important for you to cater to their needs. For that, you need to provide your audience with personalized content so as to satisfy their needs.
You can provide them with the latest offers, personalized services, recommendations, interact with them personally, etc. As a result, you are enhancing your customer experience which can turn them into your long-term customers. SemRush states that more than 90% of consumers are more likely to purchase from companies that provide them with personalized offers and recommendations. This can positively impact the overall profitability of your business as you have a strong customer base.
3. Engage your audience with polls and FAQs
Interaction is key to not only engaging your audience but also finding out who exactly your audience is in the first place. In recent times, you might have come across various polls and FAQ sections on most social media platforms. These are made with the purpose to grab the attention of the users and thankfully, you can execute this strategy on Facebook as well. These polls generally include questions that are user-oriented and so designed to get a better idea of what your audience is searching for.
These questions are either closed-ended which can simply be answered in yes or no, or they can be open-ended allowing the user to express their opinion regarding a particular topic. Moreover, people tend to enjoy participating in these polls and FAQs and it creates an interactive user experience.
Another aspect of these polls is to have a better insight into user preferences and needs. People would express their opinions before they make an actual decision to purchase a product. Once you have a clear understanding of your target audience’s needs, you can provide them with their desired products or services. As a result, you are engaging more and more people and chances are that the conversion rate will tend to go up in the coming future.
4. Making use of Facebook videos
Videos have been known to keep the user engaged as compared to reading long-form content.
The interesting thing about videos is that the message is conveyed verbally to the audience in an effective manner. This strategy has been used by many marketing professionals nowadays as most social media platforms have this facility. The same applies to Facebook as well where you can create amazing videos to target your desired audience.
As a marketer, you would need to come up with effective and attractive content to create attractive videos that can further enhance your reach. Blogging wizard states that Facebook is able to get 8 billion views on its videos on a daily basis.
Furthermore, Facebook users spend 50% of their time streaming videos. The click-through rate of Facebook videos is 8% which is considerably higher than on other social media platforms. The key is to have creative strategies for social media video content strategies in place to create the maximum impact.
As the statistics speak for themselves, it creates a golden opportunity for you to get the best out of your video marketing strategy. This can give a boost to user engagement and it increases the chances of the users converting into your customers.
5. Updating the content regularly
Having an effective content strategy is great that will keep your audience engaged. But will it be enough to post a piece of content only once? There is a very famous saying ”Out of the sight, out of the mind” which highlights the importance of constantly updating your profile with engaging content in a timely manner. It can help you in keeping your presence intact on Facebook.
For that, you can decide the frequency of posting fresh content. It totally depends upon you whether you want to post updates daily, once in two days, or on a weekly basis. It is important to note that you don’t have to post too many updates that may actually backfire. So, you would need a timetable that clearly highlights how and when your content will be posted. In this way, you have a definite path set for yourself that will contribute to your successful Facebook marketing strategy.
6. Promoting through Facebook Ads
Running ads across various channels used to be a traditional practice that used to contribute to creating brand awareness among a wide group of people. Today, the same practice is carried out using online platforms. Having said that, Facebook Ads are the key elements that can prove to be quite beneficial for your marketing campaign.
Facebook Ads can help you reach your target audience as they can provide you with the choice of demographics that you are willing to target. The best thing about Facebook Ads is that your brand would be displayed to only those who are either actively looking for something similar to your brand or a specific product.
If the intended customer is able to find out that your business is providing the products or services as per their requirements, there are high chances of getting conversions. It can further lead to the accomplishment of the set SMART Goals of your business.
If we talk about some of the Statistics for Facebook Ads, it will definitely give you a clue of how successful your campaign can be if you implement them. According to the website of Hootsuite, Facebook Ads have the capability to reach approximately 2 billion people which accounts for 72.5% of their total users.
With such a wide reach of Facebook Ads, you can also get long-term benefits as your brand can get maximum exposure and it further increases the chances of getting conversions.
7. Having your own Facebook community
Building up your own community on Facebook is one of the best ways in which you can interact with your existing customers.
Facebook groups are the perfect example of creating a community to target your customers. Using Facebook groups is super powerful in multiple aspects for example; Facebook page likes are a direct representation of your social proof.
Ok so, how can you generate leads through Facebook groups?
Interacting with your existing customers can help you to keep a good relationship with them. To further enhance your relationship, you can provide them with exclusive deals, personalized services, organizing giveaways, etc. As you are already aware of your existing customer base, it will become easy for you to provide them with the best quality products and services in the future.
Moreover, your efforts would tend to produce maximum results as your posts and marketing campaigns will have more engagement.
As a result, your customers would tend to become more loyal to your brand. Additionally, there are high chances that they are most likely to refer your brand to their peers as well. This way, you can see your customer base growing with each passing day.
Moreover, you have complete authority over your own community as you are not dependent on someone else before updating your feed in your community. Having said that, you can post an update and after that, you do not have to wait for days before your post gets approved.
Finding your audience on Facebook has become a crucial part of social media marketing. Many companies are aware of the reach on Facebook or using Facebook Ads, but aren’t aware of how essential targeting their audience is prior to creating a post. A series of sponsored campaigns on the platform may help you raise brand recognition, promote events, create leads, drive sales, and build consumer trust. However, many advertisers are having trouble getting the desired results from Facebook. They don’t create clicks or conversions, or if they do, the results aren’t good enough to justify the cost (ROI). Using the tips above you should be able to avoid this common pitfall.