5 Creative Strategies For Outstanding Social Media Video Content

Is everybody making video look super easy on social? If you’re struggling, here are 5 creative strategies to make awesome social media video content for your audience.

Social Media Video Content

Photo by Joey Huang on Unsplash

Social media & creativity as a strategy

As the demand for content on social media outlets like YouTube and Instagram continues to grow, social media users are becoming more and more discerning about what they post on their profiles. With so many brands clamoring to get their content out there, it’s become increasingly difficult for businesses to get their brand noticed. 

Fortunately, there are still ways to stand out in an ocean of competition. Creating outstanding social media video content is more than just filming yourself talking while standing in front of a green screen. 

Sure, those do help, but good video content is also about being thoughtful in your approach, planning so you don’t fall into the trap of rehashing the same ideas over and over again and having a strategy for how you plan to launch your video content in the long term as well. 

In this blog post, we’ll explore some of these strategies so you can create outstanding social media video content that will help your brand thrive on these platforms.


Creating social media videos with audio to text content


In a survey conducted and published by Hubspot, approximately 79% of marketers reported having difficulty finding the right social media content to post. While this may sound hopelessly vague, it’s a pretty straightforward problem. 


At its core, social media is all about sharing content with others, but what exactly is “the right content” for each user depends on a variety of factors. 

It’s important to recognize these factors and keep your content relevant to the audiences you’re aiming to reach. 

There are a variety of reasons why you should be creating outstanding social media video content. 

These include: 

– Better Quality Content :

Higher-quality video content produces a better experience for your followers. It’s easier to consume, it looks and sounds better, and it generally produces a stronger emotional response from your audience. 

Should you wish to broaden your reach of your video content, you are always able to transcribe audio to text, in the way of closed captions, to ensure the message is well-received via the video content throughout. 

In addition, it’s a better way to visually tell your brand’s story because you can combine images, graphics, and other elements to create a more polished and engaging experience. 

– Better Engagement :

Videos are a much more engaging way to share content on social media. When you’re creating them, you want to consider how you can keep your audience engaged so they spend more time watching your videos and less time scrolling past them on their feed. 

There are a variety of ways to do this, and one of the best is to include useful information, relevant stats, and humorous/emotional moments. While text posts are great and can be an effective way to share information, they generally don’t have the same level of engagement that video does. 

– Passive Income :

The key difference between content that is just okay and content that is outstanding is the amount of time your followers spend viewing your posts. If people are simply scrolling past your content on social media, they’re not taking the time to consume your posts, which means you don’t have any opportunities for passive income. 

However, with outstanding social media video content, your followers are much more likely to spend time with your posts and, as a result, earn you passive income.


Strategies for outstanding social media video content


At the end of the day, your goal with social media video content is to get your followers excited about your brand and products. 

To do this, you need to keep in mind the following strategies: 

– Stay Relevant :

When you’re creating your social media video content, make sure it’s relevant to your audience and what they care about. If your followers are interested in health and fitness, you may want to share a video about a new study on the best foods to eat for weight loss.

– Be Creative :

A key to creating outstanding social media video content is to use your creativity to come up with unique, creative ways of sharing your posts and visuals. 

This can include things like filming videos from unusual angles, incorporating pop-culture references and imagery, or creating YouTube videos that are more than just you standing in front of a green screen. 

– Be Empathetic :

The best social media content is based on a genuine desire to help your followers. This means that you need to place a strong emphasis on creating content that’s designed to help your followers, rather than just sharing your goods and services. 

– Use GIFs :

GIFs are an extremely popular form of social media content, and they’re a great way to add a bit of humor and creativity to your posts.


Don’t be afraid to try something new


It’s important to be willing to try new things with your social media video content as this is an area that’s open to experimentation. 

For example, you might want to try filming a video with two different angles or filming a video that’s more than just you standing in front of a green screen. 

While these might initially result in a lowered click-through rate (CTR) or lower view time (VT), there’s a good chance that your audience will become accustomed to these new styles of content over time. 

If you continue to share high-quality videos in these new styles, your CTR and VT will gradually increase and you’ll begin to see your overall numbers increase.


Stay away from buzzword traps


While it’s tempting to try to come up with as many buzzwords as possible for your social media video content, it’s important to resist this temptation. Instead, you should avoid using the same buzzwords over and over again and instead focus on creating high-quality posts that are helpful for your followers. 

There’s a fine line between using the right buzzwords and using the wrong ones. It’s important to avoid buzzwords that are overused and clichés because they don’t have much meaning behind them — these are the types of buzzwords you want to avoid. 

Instead, try to focus on the actual meaning behind the words you choose to help your posts stay relevant, helpful, and interesting to your followers. 

This will help you avoid using buzzwords that are overused and clichéd and will help you create higher-quality content.


Leverage Influencer Marketing

Social media platforms often feature influencer marketing, which is when social media stars co-opt Instagram and YouTube accounts and use them to share posts that are directly related to their brands and products. 

While it’s important to create high-quality content and avoid using buzzwords that aren’t helping your posts, it can also help to partner up with social media stars who have large followings. 

By partnering up with these influencers, it’s possible to get free advertising from them and tap into their large audiences. 

By partnering up with influencers, it’s possible for you to create content that’s relevant to your brand and also leverages their larger followings, which can have a significant impact on your social media reach.

A video tells a story


To make your posts more engaging, you should start telling stories. When you’re posting pictures or videos of your business, try to include some type of story. 

This can be anything from a person wearing your product or a customer describing their experience with your product. 

This doesn’t need to be a long or complicated story – it just needs to be something that sets up your post. This can be as simple as setting up a post with a customer story or using an image to tell a story. 


Use GIFs to your advantage


GIFs are incredibly popular these days, and they’re a great addition to any social media posts. What are GIFs? 

They’re images that are “short and looping,” and they can be used to create engaging content. With social media posts being limited to 6 images, GIFs can be a great way to create more engaging content. 

Using GIFs also allows you to create social media posts that look great on platforms like Instagram, Twitter, and Facebook.


Create content that looks great on video platforms


Many people enjoy watching social media videos, but the type of content that you post matters too. What you post on Facebook, Instagram, or Twitter may differ from the content on Pinterest or LinkedIn. 

The type of content on Facebook, Instagram, or Twitter should be simple and easy to follow. The posts should be targeted at the most common social media sites. 

You can then use Pinterest and LinkedIn as platforms for more in-depth content.


Bottom line


Many people prefer to consume social media content in the form of videos, but they’re not that effective if they just serve as small pictures or are just clips with no real substance behind them. To increase engagement and create social media posts that are more effective, you need to tell stories and add some substance behind them. 

This can be done with images, GIFs, and videos, as well as written content. Make sure that your social media posts look great on all different platforms, and they can be used to tell your brand’s story. 

Social media isn’t going anywhere, and it’s important to learn how to create social media posts that work. With the help of these tips, you can create amazing social media posts that drive engagement and build community.