How to Use Videos in Your Marketing Strategy?

Not adept at using video for your business? Find out how to use videos in your marketing strategy to increase customer engagement and convert more customers to sales.

Videos in Your Marketing Strategy

Image Source: Soona


If you’re not using videos as a part of your marketing strategy, you’re missing out on a huge opportunity. Videos are one of the most effective forms of content when it comes to engaging and converting your audience.

They can be used in a variety of ways to market your business, including social media marketing, email marketing, and website marketing. Adding videos to your marketing mix will also help you stand out from the competition and reach more customers. 

In this guide, we will discuss the different ways that videos can be used in your marketing strategy, and how you can use them to achieve your desired results.

What Are the Types of Marketing Videos?

Let’s take a look at the different types of marketing videos that you can use to reach your target audience.

Explainer Video

One of the most popular types of marketing videos is the explainer video. These videos are used to explain a product or service in a simple and easy-to-understand way.

They are usually short, around two minutes or less, and focus on one specific message that you want to get across.

Explainer videos are great for marketing because they are concise and to the point. They are also easy to share and can be used in a variety of marketing campaigns.

Brand Video

A brand video is a video that represents your brand and what it stands for. It’s a great way to introduce your business to potential customers and give them a feel for your company culture.

Brand videos can be used on your website, social media, and in email marketing campaigns. They are usually shorter than other types of videos, around one to two minutes.

Testimonial Video

A testimonial video is a great way to show your potential customers that your products or services are effective. These videos feature satisfied customers talking about their experience with your business.

Testimonial videos are powerful because they show that real people have had success with your products or services. This can help increase conversion rates and encourage more people to buy from you.

Using Videos in Your Marketing Strategy

Now that you know the different types of marketing videos, let’s take a look at how you can use them in your marketing strategy.

Social Media Marketing

Videos are a great way to promote your business on social media. They can be used to showcase your products or services, as well as to build relationships with your target audience.

When creating videos for social media, it’s important to keep them short, around one minute or less. You also want to make sure that they are relevant to your target audience and align with your overall marketing goals.

It’s important to post them regularly and to make sure that they are high quality. You should also post them on a variety of platforms, such as YouTube, Facebook, and Instagram.

Email Marketing

Videos can also be used in email marketing campaigns. These videos can be used to introduce your business to potential customers or to promote your products or services.

When using videos in email marketing, it’s important to make sure that they are short and to the point. You should also include a call to action so that your viewers know what you want them to do next.

Website Marketing

Videos can also be used on your website to market your business. They can be used on your homepage, as well as on product pages and landing pages.

Including videos on your website can help you improve your SEO, as well as increase the amount of time that visitors spend on your site.

How Do You Track Success?

The best way to measure the success of your video is to set goals before you create it. These goals should be specific, measurable, and time-bound.

Some common video marketing goals include increasing brand awareness, generating leads, and driving sales.

Once you’ve identified the goals of your video marketing campaign, you next need to determine the KPIs. This could be additional web traffic, purchases, or sales inquiries.

Now, you can use analytics to track your KPIs and see if you are meeting your goals.

You can also ask customers for feedback after they watch your video. This feedback can help you improve your video marketing strategy and create even better videos in the future.


There you have it! These are just a few of the ways that you can use video in your marketing strategy. By using videos, you can reach more people, build trust and credibility, and engage your audience.

So what are you waiting for? Start incorporating videos into your marketing strategy today!