Beginners Guide on How to Make Q&A Videos for YouTube
85% of customers are more likely to purchase after viewing a video, don’t you want to know how to make Q&A Videos that drive sales?
Video has gone from strength to strength as a powerful marketing tool (chart below). Q&A videos, in particular, are perfect for answering many questions in a short period of time.
Let’s face it, who hasn’t looked up a step-by-step guide on YouTube to fix a mysteriously de-configured laptop setting?
Why learn how to make Q&A Videos? Because someone wants an answer to a question.
Yes, you can have your customers weed through your online resources. But you might as well learn how to make Q&A videos so that you can be the on that provides the answer viewers want right away and helps them remember it.
And hosting live Q&As allows people to interact with your brand and speak to experts in real-time. From there, the event is a goldmine for opportunities to spin off bonus content.
From a simple text Q&A with a skilled voice actor to a live session that requires significant planning, customers appreciate helpful videos. It is content that can elevate your brand and solidify you as a thought leader in your industry.
This beginner’s guide explains everything you need to know so you can learn how to make Q&A videos that convert your visitors.
Why Create Q&A Videos?
Question and Answer (Q&A) videos help you answer common questions that your audience may have about a chosen topic. It’s way different from any animated commercials or video ads. You can cover whatever customers, business partners, new hires, and the media want to know. Making Q&A videos is a simple and effective way to provide answers.
Compelling Q&A videos help you turn leads into conversions, prospective customers, and provide solutions to existing ones. Well crafted, they address all these questions upfront and can help you rank better in searches and draw in organic traffic.
What elements does a good Q&A video need?
Recorded videos should be clear and specific. Say you have a question, and you choose to watch a video rather than read an article about a topic. The sooner you receive an answer, the better.
Making a series of short Q&A videos on different topics is the best way to provide relevant responses. Be wary of cramming in too much content. Get your point across quickly while monitoring proper quality control. If viewers wind up with more questions after watching your Q&A, something has gone amiss.
How to plan and make Q&A Videos?
The specific format will vary according to your goals, from a fancy recording with clever scenes, to a live Q&A session with a spokesperson. Whatever you do, put together content that answers the questions that get most asked about your brand.
Gather your questions
Start by collecting the questions, either by sourcing ones already asked or surveying your audience.
A good idea is to invite email subscribers to send you their questions on a specific topic with the carrot of a direct notification when your helpful video goes live.
If someone at your company is comfortable being on camera, you could host your own Facebook Live video. Simply ask followers to leave questions in the comments, either to be answered live or later in your Q&A video.
You can also participate in Ask Me Anything threads and use the content for your Q&A videos.
When you already have a particular topic in mind, you can find related questions that other people are asking on the ‘’People Also Ask’’ section on Google. Incorporate highly searchable phrases in your live Q&A session so you can rank for those too.
We also recommend you mine platforms such as Quora and Reddit.
Write your script
Once you have your list of questions, it’s time to draft your answers. These are the foundation for the script of your video or live session.
Creating a script for your video helps you stay focused on the relevant questions and hit the key points. If you answer questions off-the-cuff, you might forget to address important details.
Of course, you won’t be able to prepare answers to the questions for a live event. Either way, having a few bullet points to hand will help your actor or spokesperson communicate the gist of your topic.
That said, you can get creative. Instead of interviewing an industry expert, you could write scenes that dramatize the questions and answers. Make sure you write it with conversational copy.
While you can do more SEO work beforehand with a recorded Q&A, the downside is that you won’t be able to engage with your audience if they’re watching a replay.
Shoot your video
Whatever you’re trying to achieve, it doesn’t have to be a complicated or high-production value affair.
Work out where you’re going to film your Q&A video. If it’s your first, keeping it simple is the best way to go. Record a charming employee speaking on a magicjack alternative VoIP business phone system. Depending on your budget, you could invest in a professional film team.
Some things to keep in mind:
- Don’t beat around the bush and avoid rambling.
- Shooting your video in multiple clips so that you can edit them together later, eases the burden on your spokesperson to memorize their lines.
- Scout a quiet location with good natural lighting and soft materials to absorb the echo.
There are good reasons to create interactive videos, but you’ll need to secure your location first and decide where to stream it. LinkedIn Live is a favored option among B2B audiences for its deep network of business professionals. Facebook Live and Instagram have enormous user bases too.
If you’re leveraging an industry expert to speak at your Q&A, you’ll need a charismatic moderator to vet questions from the chat or audience members before relaying them. They will also need to be able to keep the session on track.
Follow-up questions can sometimes run on during live Q&A or presentation videos. Other times, moderators have to step in during uncomfortable situations to politely shut down any inappropriate questions that could derail the event.
A good pick will have gained experience in hosting other events with a Q&A feature. For example, a webinar on how to write a call center RFP.
Good discussions will arise naturally. Still, you should hash out as many details in advance. How many questions will you answer? If you’re relying on the audience to submit live questions, having some backup questions helps fill out any gaps in the event of low turnout or attendee shyness.
How long should you allocate to each question-and-answer? For B2B events, it’ll depend on whether the question is about your speaker’s favorite SaaS business ideas, which they can fire off the cuff, or a more complex industry process.
Five minutes per question or thereabouts works out about right. But leave wiggle room if you need to go above and beyond to impress your audience.
Edit and publish your video
For live events, there’s no room for error. But when recording video, it’s not a problem if you don’t quite nail your answers in one take?
There are free and user-friendly editing tools that help you cut it up and bring your video together in a few simple steps.
If you have multiple clips, you can add transitions to make the video flow smoothly. Depending on the topic, choppy editing can be an interesting stylistic choice.
Add a screen with text to introduce your brand and topic. And use captions throughout that explain why you’re conducting your Q&A in order to keep viewers engaged. Accessibility for video matters to your audience.
Just as a high-converting product page has a clear call to action, direct viewers to your website for more info or to follow you on social media at the end of your Q&A.
Marketing your video
You need to build hype around an upcoming event well in advance if you’re hosting as an expert. Give email subscribers early access to submit questions. They might even share the details with their personal networks. As the day rolls around, prompt your audience to prepare questions with follow-ups via social media and email. Or if you’re the interviewer, you can send a fax online with your PowerPoint.
Host a dry run for a virtual event. Alternatively, if you’re recording from scratch, make sure your test audience appreciates your production before it’s time to share. You can include your video on your website to add some ‘flash’ to your FAQ page.
Also post it across your social media channels – Facebook, Twitter, LinkedIn – using scheduling tools to get the most mileage from your video.
Remember that Q&A videos are ideal for answering their burning questions as your customers are deciding whether to buy your product. It’s also become an alternative to business meetings.
So incorporate them in email funnels and retarget viewers who have already shown an interest in your brand.
Q&A videos should be incorporated on your blog and newsletter and readied as quick links for sales and support teams to show off to prospects and to answer existing customer queries.
That said, they’re not a replacement. Maybe you’ve teamed up with a partner to set up an audience member referral program, but the best way to get referrals is by providing an exemplary customer experience.
Finally, repackage all your Q&A content to create more. Turn videos into blog posts and embed the Q&A in the blog post, targeting long-tail keywords to attract organic traffic.
You can also drive traffic to your video on YouTube by optimizing your title, tags, and description.
That’s a wrap
We’ve done our best to answer all your questions about how to make Q&A videos a success for your business.
Recorded videos should be short, simple, and to the point. Successful virtual events allow people to engage with your company and you can share highly interesting answers to generate more engagement and expand your reach.
But honestly? When it comes to learning how to make Q&A videos — you don’t need to be a pro to make them great.