Get Eyes On Videos! 10 SEO Tips for Your Video Marketing
Get more engagement and more viewers, all you have to do is harness the power of video marketing with these 10 easy SEO tips for videos.
According to Wordstream, 51% of marketers claim that videos drive the maximum Return on Investment (ROI) for any type of business.
Over the last few years, videos have become an integral part of the marketing strategy. Brands with a dedicated video marketing strategy generate more leads, have better brand awareness, and earn more revenue than brands that engage in other marketing strategies.
YouTube, Instagram, and Facebook are some of the most popular platforms for video content. However, it may not always mean that users look to buy something every time they scroll through these platforms.
Top 10 SEO tips for your video marketing strategy
Whether you are a small, medium, or large business, video content can help increase brand awareness, target potential audience, and increase your revenue.
We have made this task easy for you by putting down the top 10 SEO tips that you can incorporate into your video marketing strategy!
1. Do proper keyword research
You might already be aware of the fact that keywords play an integral part in any marketing strategy. The same applies to your video content as well. Therefore, doing proper keyword research before you get to start making video content is essential.
If you are new to marketing, in general, remember that targeting long-tail keywords can work in your favor. This is because such keywords usually have less competition. This way, you can easily build your brand and its social media presence from scratch. But if you straight up aim for competitive keywords, you may find it difficult to compete with your established competitors.
The best way to start your keyword research is on a platform like YouTube. You can type keywords related to your business in the search box and note down the recommended keyword suggestions. With this, you can get alternative keywords and topic ideas for your business. Post this, you can check these keywords in Google Trends to see which keywords your target audience is actively using!
2. Create engaging, valuable, and shareable video content
This one goes without saying. Your video content is what is going to attract your target audience. In order to be able to provide good video content, the first thing you can do is enhance your user’s viewing experience by providing them with high-resolution videos (preferably 1080p).
Another thing to keep in mind is to optimize the content to eliminate buffer time! All in all, aim at making your target audience’s viewing experience more pleasurable.
On a different note, it is essential that you do a competitor’s analysis before you get to creating the videos. This analysis will help you understand what type of content your competitors are making. Also, it will help you determine whether there is something left in terms of content that you can take up for your videos.
3. Transcribe your video content
If you provide both video content and transcription, you will get two benefits from it. One, you may be able to cater to multiple user preferences. Two, the chances of your videos ranking up in Google search may increase.
You can easily optimize video transcriptions the way you would for your text-based content. Although this may seem a little tricky, transcriptions can help you provide a better user experience by catering to people with different preferences. To make video transcriptions easier, you can find an online subtitle maker as well.
4. Use an interesting video title
This is as important as your video content. The title of your video is one of the two things that your target audience will notice first.
To help your video content stand out, use an eye-catchy title. At the same time, remember that you do not use a misleading title as it may put the users off. The next time they see a video popping up from your brand, they will ignore it!
Another thing to remember is not to keep the video title too short. Instead, it should be crisp and summarize what the user may find in your video. Additionally, it would be best if you also use keywords in the title of your videos, as these will help with the SEO part.
5. Create an eye-catchy video thumbnail
Your video thumbnail is what the user will see when your video shows up on the results page. Therefore, the thumbnail also plays an essential part in deciding whether or not the user will click on your video.
Now, you can think of the thumbnail as the homepage of your website or the cover of a book. Therefore, it needs to be interesting and eye-catchy! In addition, make sure that the thumbnail shows what you are trying to rank for. For instance, suppose you have a bakery business. And you want to rank up for easy-to-make homemade cakes. In this case, your thumbnail should have an engaging image of a cake that looks easy to make!
6. Optimize your website’s SEO
Your website’s SEO plays an integral part in your video marketing strategy. You can say that your website SEO and videos are codependent. Here is what you can do to optimize website SEO:
- Make sure that your website page is relevant to the title of your video.
- If your web page has multiple videos, you should first embed the video that you want to rank higher.
- Do not place your videos under the fold. Make and optimize your webpage around the relevance of the videos.
7. Optimize the videos for different devices
Did you know more than 50% of the users watch videos from their smartphones every day? This suggests that if you do not optimize your video content for different devices, like smartphones or tablets, you may lose out on half of your potential target audience.
This is why make it a point to optimize the videos that you are creating for different devices. Although most online video platforms offer optimization for smartphones, it is essential that you check it yourself. And if the feature is not available, you may have to optimize your video accordingly!
8. Do not use the same video in multiple places
Have you ever played a game of chess against yourself? Well, that is what it would look like if you use the same video in multiple places. It would be like competing against yourself to rank higher on the search result pages. This is why it is so important that you keep it in mind while using one video on multiple pages.
Suppose you have a video and a webpage that complement each other well. You are hoping for both the webpage and the video to get ranked higher. In that case, there is no point in using that video elsewhere. You would only be competing against your webpage, which is illogical.
9. Promote your videos on different social media platforms
Social media platforms can boost your website’s SEO really well. The same goes for your video content’s SEO as well.
Nowadays, most users are on almost all popular social media platforms, such as Instagram, Facebook, YouTube, among many others. Not utilizing these platforms to the fullest for your business may have a negative on video marketing strategy. Your competitors are already on social media, and you should use it too!
Suppose you regularly post on social media platforms such as Instagram and YouTube. In that case, it will increase the exposure of both your brand awareness and video content. And since social media platforms are mostly about sharing content, if users like your video content, they might share it with their friends and family. This, in turn, will help increase awareness about your brand and bring more organic traffic to your website!
10. Do not rely entirely on SEO
And lastly, you must remember that SEO is not entirely reliable. This is because Google is constantly changing its algorithms, which may affect your rankings in the search result pages. In addition, it is challenging to control SEO, and it changes continuously. So, if you are looking to get more clicks on your videos, you may have to take other routes, like paid video advertising.
As mentioned in the last point, you can promote your videos on social media platforms. Or, you can even adapt to different video marketing strategies, such as getting partners to promote your videos. First, however, remember that you get partners that have a similar niche to your brand or at least the video you are trying to promote. This will help ensure you target the right audience through the partners!
Patience is the key. And it is especially true when it comes to using SEO for your video marketing strategy. You cannot rank higher on the search page results in a short span of time. The same can be said about video SEO as well. Because in the end, SEO is a long shot, and you have to remain consistent. It is very similar to writing blogs and articles, except that it is with videos here. So, keep creating videos constantly and utilize all these SEO tips to help optimize your video marketing strategy.
If you found this article helpful, do let us know in the comments section below. We would love to know which tips helped you achieve your goals!