Using Your Facebook Profile to Attract Website Visitors
When building your brand, you can’t neglect any channels that could bring in traffic. If you’re not using your Facebook profile to attract website visitors, follow these steps to get on track.
Business owners invest a lot of time and money into their website, making sure that it is user-friendly, easy on the eye, set apart from the competition and optimized for search.
However, before your potential new customers even land on your website, they may well go through your brand’s Facebook profile. Today, social media has never been more popular, with millions of users checking Facebook daily, and even more over on Twitter, Instagram, Tumblr, Reddit, Snapchat, Instagram, LinkedIn, and others.
So, why sabotage all the effort and funding that you’ve invested into your business website with an unappealing, unengaging Facebook page? It makes no sense, but there are still many businesses who forget this increasingly important part of digital marketing. If your Facebook page is looking boring and unappealing, here are some key ways to get it back on track.
#1. Consistent Graphics and Design:
If your business logo is different on your website and your social media pages, then visitors are quickly going to become confused. If they click through to your site from Facebook and it looks completely different, they might even end up wondering if they’re on the right website – hardly the confidence that you want to instill in somebody who’s about to make a purchase! For the best results, you should ensure that your graphic design, for example your Facebook cover photos and your logo, is consistent across all social media profiles and your website – this will help you to build a more visually recognizable, memorable brand.
#2. Follower Engagement:
Marketing your business on social media can make it easy to get bogged down with the statistics, however, it’s important to be aware of the dangers of forgetting the human side of your followers. They may simply be a list on your end, but bear in mind that each visitor is a human being – they don’t want to follow a page that will provide little or no value to them in terms of customer service and engagement with your brand. This is why social media Q&A sessions, polls, and interaction in comments or on Twitter are so popular; customers enjoy asking questions and finding out new things about your brand. A high level of engagement on Facebook will also encourage your brand voice, which is a hugely important factor in marketing today. Customers are no longer simply interested in what a product can do for them; they want a product and overall brand that relates to them.
For more tips on how to engage your audience, click here.
#3. Show Off Your Expertise:
Any digital marketing expert will tell you that a business blog is one of the best ways to showcase your industry knowledge and quickly become an expert in your niche. For example, if you run a fashion e-commerce store, don’t just sell nice clothes – start a blog that provides fashion advice, the latest news from the runways, and even allows readers to upload their looks. Then, use Facebook to share it all!
Investing a huge amount of time and money in your website is great, but don’t let your Facebook page be your downfall!