5 Tips To Write Engaging Facebook Posts
Using Facebook for marketing? Learn how to write more engaging Facebook posts to get more eyes on your content.
Image Source: OREO
Are your Facebook posts getting no love? Maybe they’re not as engaging as you think they are.
Along with Instagram and Twitter, Facebook remains one of the biggest social media platforms worldwide. With millions of users, it is one of the best platforms for marketers and business owners to use to promote their brands.
However, with such a low barrier for entry (you simply need to register to start posting), there is a lot of competition you will be up against when you decide to pursue Facebook marketing. Consequently, the best way to stand out is to have content that will attract your target audience. Hence, here are the five tips to write engaging Facebook posts.
What Makes an Engaging Post?
Before you actually start creating engaging Facebook posts, you first need to understand what makes a post engaging. Here are the four main aspects to keep in mind:
- Variety in Content: Instead of only publishing a textpost, you need to write some text and add visuals to it such as a video, some photographs, or an infographic.
- Consistency in Branding: If you truly want to create a particular brand image for your business, you need to be consistent in your branding. Write your texts using the same brand voice and edit your visuals in a similar way.
- Knowledge or Entertainment: Most posts fall into the category of either educational/informational or entertaining. Every post you publish needs to meet its goals in terms of either informational value or entertainment value.
- Visual Appeal: Of course, all of the content you publish needs to look good. This is quite subjective, but you will probably know intuitively when a post is visually appealing and when it isn’t.
#1 Start with The Basics
Obviously, the best way to create great content is to have a plan for it – and that’s why you need to start with the basics before you begin writing your posts.
Here are the fundamentals you should consider beforehand:
- Target Audience: Who is your target audience? What kind of readers/viewers/listeners do you want to appeal to?
- Goals and Expectations: What are your goals and expectations for your content strategy? What are your goals for the different types of posts you create?
- Key Performance Indicators: Which key performance indicators (KPIs) will you be using to measure the success of your posts?
- Brand Image and Voice: What kind of brand image would you like to uphold? Which brand voice will you be using in your posts?
- Content Guidelines: Which content formats will you be working with? Which topics will you be covering? What kind of quality requirements do you have for your posts?
#2 Deliver Value
As mentioned above, every post you create will either be an educational/informational one or an entertaining one. Both of these posts will need to deliver their respective types of value to your target audience. The key here is to determine which direction you want to go in.
Here’s how to understand whether you want to have an educational/informational or an entertaining post:
- What is your brand image and voice like?
- Which target audience do you want to appeal to?
- What kind of response do you want to get?
- What resources do you have for content creation?
- How much are you willing to experiment with content?
#3 Diversify Your Content
Though you may want to prioritize a particular type or format of content, it is still a bad idea to settle for a single one. In other words, you need to diversify your content. Think about the ways you can combine different types of content to create more appealing posts that will truly engage your audience.
For example, if one of your target keywords is “pay someone to do my homework”, it’s not enough to simply make textposts. Do some research and find relevant statistics. Then, make graphs, pie charts, and infographics. You can also make an animated video about the process of completing someone’s assignment when the person makes an order at your company. It’s a great way to educate your potential clients and to attract attention to your profile.
#4 Remove Redundancy
One of the biggest mistakes you can make when writing Facebook posts is making them too long. Nobody has time for reading lengthy posts (unless your demographic is very specific and looking particularly for long-form articles). This is why you need to keep your posts as short as possible by removing redundancy.
Get to your main idea as soon as possible and try to eliminate any words that could slow down the pace of your text. The same goes for any videos, podcasts, and other types of content you want to use. Time is valuable, so use it wisely and respect your audience.
#5 Add A Call to Action
The last element your every Facebook post should have is a call to action. A CTA is essential if you want to encourage your audience to complete a particular action once they finish reading your post. Moreover, the CTA needs to be concrete yet subtle, especially if you are demanding a lot from your audience (e.g. spending money).
If you simply want engagement, encourage them to leave a comment, like the post, and follow your account. And once they do leave a comment, respond to it and start a conversation with them to show that you truly value their opinion.
Now that you know how to create engaging Facebook posts, you still need to consider some things:
- Schedule Posts: Firstly, you need to schedule them and publish them at appropriate times. Don’t just throw them out and expect users to discover them. Instead, analyze when your posts get the most engagement and publish them at those times of the day and week.
- Track Performance: Secondly, you need to track how well your posts are performing. If you see that you aren’t getting as many likes or comments as you expected, you likely need to change something in your content strategy and find ways to make your posts better through experimentation.
- Improve Your Strategy: Thirdly, you need to always strive to improve your strategy. It’s not just for the sake of getting the results you want but also for the sake of growing your Facebook follower base and your brand.
To summarize, Facebook marketing can be a great way for you to establish a respected and popular brand. However, you need to make sure that the quality of your posts is top-notch if you want to attract your target audience and become a stronger competitor in your niche. Use the tips in this article to help you get started creating engaging Facebook posts that reach thousands if not millions of users.