Business Necessities You May Have Overlooked Building a business is no easy feat; it takes time, money and dedication. Yet, on the internet you’ll find many ‘how-to’ articles, advising you on how best to start your startup, how to become an entrepreneur and how to keep employee morale high. These articles, though, cannot cover everything, [...]
Should I Fire My Design Client?When, if ever, is the right time to fire your design client? If you're client shows signs of begin a real problem, the sooner the better.We've all had that bad design client. You know, the one we want to get rid of but never do. Maybe we need the money. [...]
Pivot and Shift: How Brands Can Shift Focus From PriceThe E-tail space is extremely price competitive, but some smart brands find a way to shift the focus from price in order to establish premium value.“Only one-third of consumers are purely hung up on price, while the other two-thirds are open to at least hearing your [...]
5 Tips for Boosting Landing Page ConversionsGetting a lot of traffic to your site and not converting any of it sucks. When it comes to boosting landing page conversions, these 5 tips may just help you out.Landing pages are unique in the sense that they have one main goal: to generate sales and/or conversions. While [...]
Google Adwords Experimenting with Green Ad LabelsThe next time you perform a search on Google, you may notice something different: the label for sponsored ads is now green instead of yellow.Google typically displays one of two different types of listings in its search index: organic, non-paid listings, and sponsored, paid listings. If a business wants [...]
5 Severe Mistakes to Sabotage the Growth of Your Ecommerce Store When it comes to Ecommerce there are certain elements essential to the success of your Ecommerce store; neglecting these items could be 5 severe mistakes that ultimately sabotage your store right out of the gate. Online selling has widened up the scope of marketing [...]
7 Ways to persuade people using the book "Influence" by Robert Cialdini Selling your products or services online is all about persuasion and many of the best online marketers today are putting the practices found in the book "Influence" to work for them. Find out how... The six principles of persuasion as stated in the [...]
How to Create a Blog That People Will Read Creating a blog is the easy part, creating a blog that people will read, well... that's a little tougher, but these tips will help you get eyes on your content. Designing a blog from scratch has become common and easier than ever. With a plethora of [...]
5 Reasons Why Users Unsubscribe to Email NewslettersEmail marketing to your subscriber list can be very effective in driving sales, but not if your customers unsubscribe for reasons that could easily be fixed.Email is arguably one of the most effective platforms on which to promote a product, service and/or brand. According to an Experian study, [...]
7 Quick Ways to Boost Your Website's Conversion Rate If you run an online store then you're familiar with constantly looking for ways to boost your website's conversion rate here are 7 great tips to add to your arsenal. What percentage of your website's visitors actually make a purchase? Even if your website has a [...]
10 Google URLs that Every User and Webmaster Should Know The majority of us use Google to find the things we're looking for online, but Google can do so much more than just search; here are 10 Google URLs every user should know. There are many questions Google users don’t ask themselves, you probably have [...]
5 Tips for Omnichannel Marketing Success Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I'll cover 5 tips to help you make it a marketing success. The world of marketing is changing, shifting away from generic mediums while moving towards greater personalized channels. This [...]
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