7 Quick Ways to Boost Your Website’s Conversion Rate
If you run an online store then you’re familiar with constantly looking for ways to boost your website’s conversion rate here are 7 great tips to add to your arsenal.
What percentage of your website’s visitors actually make a purchase? Even if your website has a respectable conversion rate, there’s always room for improvement.
#1) Reduce Load Times
Speed plays an important role in a website’s conversions. If visitors are forced to wait long periods of time for a site to load, they may back out without taking action. An infographic published by KISSmetrics found that visitors, on average, will wait no more than ten seconds for a page to load, so focus on optimizing your site for faster load times.
#2) Limit the Number of Links
You should limit the number of links used in your website in order to boost conversions. If the purpose of your website is to generate sales and/or leads, adding links will only prove an outlet through which visitors can leave without taking action.
#3) Offer Free Shipping
Assuming your website sells a physical product, try offering free shipping. Granted, you’ll have to pay out of pocket for shipping costs, but you can expect a higher conversion rate and more sales. According to a poll of 750 online retailers, 89% of them said free shipping helps motivate buyers to make a purchase.
Just in case you missed it, I recently published my Ultimate Guide to Launching an Ecommerce Website; which covers a lot of this information in more detail.
Are shoppers forced to register on your website before they can make a purchase? There are hundreds of major online retailers that have this restriction in place. In most cases, though, it ends up doing more harm than good by discouraging first-time shoppers from making a purchase.
#5) Use Real Photos, Not Stock Photos
Many online retailers use cheesy-looking stock photos on their websites. The allure of acquiring a semi-professional photo for $1 or $2 bucks may sound enticing, but it’s not the best approach. Opting to use actual photos, even if they don’t look professional, will help to increase your conversion rate.
#6) Include Trust Signals
Unless visitors actually trust your website, they probably aren’t going to purchase your advertised products or services. This is why it’s a good idea to include various trust signals on your site, such as Better Business Bureau (BBB) logos, anti-virus logos, customer testimonials, reviews, etc.
#7) Split-Test Multiple Designs
Try to get into the habit of split-testing at least two different landing page designs simultaneously to see what works and what doesn’t. Making even small changes to the design, such as the use of a different font or color scheme, can yield huge differences in terms of conversions.