5 Tips to Create a Low-Cost PPC Campaign in Google Adwords
Think it’s impossible to create a Low-cost PPC campaign? Think again! Here are 5 tips to set up yours efficiently.
For those who believe that low-cost pay-per-click (PPC) campaigns can’t be achieved, this post is for you.
PPC campaigns continue to be one of the most results-oriented and performance-driven ways to capture attention and drive conversions online. However, getting consistently great results from PPC campaigns requires constant study and evolution to adapt to smarter techniques.
One of the most important tricks that you should be aware of is how to create low-cost PPC campaigns that can drive maximum results. Of course, the more money you pour in, the more avenues you can tap, but that does not always lead to better outcomes.
Instead, cost-optimization with a greater focus on results is the way to go.
But how do you do it?
We have collated the following five tips from an expert PPC agency in London about the essence of cost optimization in creating effective PPC campaigns in Google AdWords. Let’s take a look at how the pro’s create a low-cost PPC campaign for their clients.
1. Focus on the Customer
When trying to create the most effective campaign while on a tight budget, it is best to be as specific as possible. Ensure that you are creating only targeted campaigns, with the obvious target being a customer persona that you have studied and built thoroughly by investing some time and research in the process.
Start by collecting the most relevant data about your customer, in as detail as possible, such as the search terms they are looking for and the performance your competitors are putting up for the same. Such information will help you put together more well-rounded and educated decisions on the various ways in which you can optimize your PPC campaigns for improved ROAS.
It is obvious that you have to keep some room for trial and error in the process, not all businesses are designed for Google Adwords. However, if you base your campaigns on the strong pillars of sound research and targeted insights, you can become as specific as possible in your attempts and see actionable results soon.
2. Be Realistic with Your Goals
Keeping PPC costs low could also mean restricted reach. That is to say, whatever impact you can create with your campaign might end up focussing on a smaller audience pool or for a shorter duration. In such a scenario, begin by identifying realistic targets in terms of what you want to achieve with your campaign. Often times starting local is a great way to optimize your Adwords campaign for growth.
You might want to simply focus on building brand or product awareness within a context, or you might want to sell your product or service within a specific audience pool. Alternatively, you could be looking at ways to generate leads or simply put together a list of potential leads that you would want to target in the future.
Whatever your goal and intent, the idea is to keep it as realistic and close to your budget’s expectation as possible. Once you have such simplistic goals set, you can make precise plans on achieving them without having to face failure, unless for some other reason.
3. Keywords, Keywords, Keywords
The relevance of keywords for marketing campaigns will probably never cease to exist. However, there is no dearth of keywords to target when you are running an online campaign, is there? You could be targeting literally anything and everything on the horizon, based on a loose study of what is trending or what your product or brand speaks about.
However, with a low-cost PPC campaign, the idea is to be as specific as possible, even with the keywords. It is best, to begin with just one or two keywords that do not see stiff competition in the market, for you do not want yourself to be falling face flat using a keyword that other high-performing or high-budget campaigns have a sure chance with.
Therefore, it is best to spend some time researching less popular yet potentially powerful keywords that are directly associated with your work. Try to be as specific as possible, as long-tail keywords might not do wonders for beginners.
4. Invest More in Data
A lot of free tools, such as Google Analytics, provide tons of information on various aspects of websites, pages and campaigns from more perspectives than you can imagine. Such valuable data can be used beyond just visualization in presentations and actually implied in designing cost-effective targeted campaigns that want to achieve maximum results with minimum input.
Data on demographics, user behaviour and campaign performance can help shape future campaigns. You can have a fair share of understanding on which keyword performs and which one doesn’t, or which kind of user group prefers what kind of product. Such data can help design targeted campaigns for specific audience groups or keywords or locations and so on, by helping make better-informed decisions driven by data. Therefore, investing your time, energy and even money in data collation and analysis is one of the pillars of designing low-cost PPC campaigns.
5. Less is More
While a low budget can come across as a major constraint, it does not have to be so in the case of PPC campaigns. Even a small budget can be optimized for the best outcomes if you know where and how to use it. The pillars of specificity and data-driven decision-making are two of the most significant guiding lights when it comes to maximum output from minimum input, and must be the founding principles of your budget campaigns.
Should You Attempt to Create a Low-Cost PPC Campaign?
The internet has made the market a more equal playing field. It doesn’t matter if you are a growing start-up or an established brand, everyone wants to rank on Google. Yes, appearing on the top search results of Google increases your web visibility and customer engagement rate exponentially.
Meeting this goal with top ecommerce platforms like Amazon as competitors running the same race is no joke. This is why paid ads (PPC) are a quick and convenient way to gain an edge over others. Google AdWords is an advertisement service that allows brands like yours to compete for top positioning. Using the steps outlined above to create a low-cost PPC campaign is a low-risk way to use your advertising budget effectively. Designate a budget and give it a go.