How Graphic Design Companies Like Pixel Build Brands
Understand the Process Top Graphic Design Companies Use in Design Communication & Business Growth.
PIXEL, YOUR NEXT
GRAPHIC DESIGN COMPANY
One of Oregon’s Leading Graphic Design Companies for Creating a Path to Generating Positive ROI.
Our creative graphic design team helps businesses just like yours build brands that resonate with your audience and produce revenue for success.
FREE DESIGN CONSULTATION
SEARCHING FOR GRAPHIC DESIGN COMPANIES?
Why Hiring a Graphic Design Company is Good Business?
Pixel Productions is a full service and top rated graphic design company who’s team of creative graphic designers provide a full spectrum of services that combine business savvy, behavioral psychology and communication strategy to help clients define their brand values and positioning.
There is a BIG difference between hiring a graphic designer and hiring the Pixel Design Team. Pixel is a team of graphic designers specializing in creating brand assets and marketing materials that speak directly to your audience. Our goal is to develop and evolve memorable brands. If Pixel isn’t a good fit for you, don’t worry, we’re going to cover how to find the best graphic design companies further down this page.
Our Company’s Graphic Design Services are Backed by Research & Marketing:
- Market research and competition analysis: We analyze your target market to get important data on your audience as well as your competitors. We observe the market and industry trends to create brand strategies that are both highly relevant in the now and sustainable in the long-run.
- Defining your brand: As a leading graphic design company we help you define your brand’s purpose, mission, vision and values that effectively communicate your brand story.
- Creating brand identity: Our team of graphic designers will develop a holistic brand identity (such as creating a name, voice and logo) in tune with your business, target market and industry.
- Working on brand positioning: We have the expertise to differentiate your brand from the rest on the market while maximizing its relevance and authenticity.
- Developing an actionable marketing plan for brand promotion: Our team of graphic designers work in conjunction with digital marketing experts in order to develop strategies to drive traffic, engage your audience and build a loyal following. They inspect the different stages of the sales funnel to create tailored branding campaigns to push your leads from awareness to brand loyalty
GRAPHIC DESIGN DRIVES SALES
The right Graphic Design Company Attracts Customers! More importantly, professional graphic design companies understand how to influence and motive people to make a purchase. Graphic design services are the vehicle for successful communication to engage your customers.
GRAPHIC DESIGN CONVERTS CUSTOMERS?
You’ll need the Power of Persuasion. The best Graphic design companies combine research, creativity and digital marketing to legitimize your product and service offerings as both professional and desirable in the eyes of your customers. Building a brand and persuading customers is more than having the best price available.
GRAPHIC DESIGN TO ESTABLISH TRUST
An expert team of graphic designers provide the right mix of creativity and reach to deliver both credibility and trust in terms of that almighty CTA you’re working on. Without an experienced graphic design company, your calls-to-action as well as your digital marketing objectives hang on the precipice of mediocrity and failure.
GRAPHIC DESIGN COMPANIES PROVIDE REAL VALUE
A PROFESSIONAL GRAPHIC DESIGN COMPANY WILL…
Help your business overcome key marketing hurdles by defining your value, messaging and creating motivation in your customer base.
A Graphic Design Company – The Value
The number 1 marketing hurdle that any company faces is identifying an effective value proposition and then clearly communicating it to customers. Stanley Hainsworth, creative VP of Starbucks, said it best; “everything you say and release must be the cumulative expression of your brand message.” This is what a professional graphic design company and team of marketing experts bring to the table.
Design & The Right Messaging
You need a graphic design team that knows how to help define your audience, messaging and message delivery. Our graphic design company helps your business effectively speak to your audience. Our mission is to create a simple and effective message, a brand promise if you will, that resonates with your audience. Our graphic designers will provide creative and unique marketing materials that will define your value as well as where you fit into the marketplace utilizing a consistent tone and message.
Design & Brand Application
Professional graphic design and marketing materials for your company match the value of your brand. Professional graphic design companies ensure consistency in your brand message. This affects the type of paper you use, is reflected in how quickly your website loads and affects how your audiences responds to your marketing materials. Prospects, clients, vendors, and competitors make assessments about your company’s offering, value proposition, and quality sometimes purely based on a communication piece. Graphic Design has direct effects on sales margin, prospecting, and inbound marketing tactics.
OREGON’S BEST GRAPHIC DESIGN COMPANY
Pixel, Over 15 Years of Creative Graphic Design Services for All Types of Businesses.
GRAPHIC DESIGN FOR BRANDS
Design Based on Strategy!
Graphic Design Services that Add Value!
Our Team of Graphic Designers Utilize Research for Creating Design Elements, Website Copy, and Marketing Materials to Communicate Effectively to your Audience.
Learn More About Our Brand Design
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Unique. Memorable. Yours.
Effective Logo Design is a Journey! Pixel will take you start to finish.
Our Goal is to Create a Logo with Impact. Clean. Applicable. Identifiable and ultimately yours.
Great Logo Design requires research, thought, creativity and implementation.
Learn More About Our Logo Design
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Design for Everything Printed
Our Graphic Designers focus on getting the message right.
Our mission is to create a simple and effective message, a brand promise That Resonates. Marketing materials that define your value by utilizing a consistent tone and message.
Learn More About Brand Building
Creative Packaging Design
A Graphic design company to eliminate confusion, create appeal, retain customers. Our graphic design team focuses on packaging design that builds brands! Creative Packaging Design that provides real value!,
Scalable package design solutions to grow with your business.
Learn More About Package Design
Rebranding? 9 Must Haves for a Packaging Re-Design! When packaging re-design is a must, consider these 9 Must-Have Elements Necessary for redesigning your brand packaging.
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GRAPHIC DESIGN FOR DISPLAYS
Display Design Services
Our team of graphic designers knows how to Go Big! Graphic Design Services for Brand Consistency Wherever You Are..
Our graphic design company is well versed in POP and Trade Show Display Design.
Graphic Design for Displays:
Counter Top | End Cap | Pop Up | Banners | Posters | Trade Show
Learn More About Display Design
How to Optimize Your eCommerce Website for Mobile Sales Over 57% of shoppers shop online and only 12% find it a good experience, learning how
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Custom Responsive Web Development
Why You Want a Graphic Design Company that Provides Expert Website Design & Development too. In times where anybody can put up a website, it’s a plus to have a team that understands;
UX, Lead Generation & Sales. Our graphic design services blend Navigation, Structure, & UX to Create a Website that Works the Way You Want it to!
Learn More About Web Design
OUR GRAPHIC DESIGN COMPANY PROCESS
How Our Graphic Design Team Works to Meet Your Needs!
Graphic Design Consult
Our graphic designers always begin with a FREE initial design consult to understand the scope of your project, your specific goals, and your specific needs.
Graphic Design Proposal
As one of Oregon’s Top Graphic Design Companies, we work in a number of ways to accommodate your design requirements with a proposal that outlines the project scope, goals, timeline and fees.
A great example of how we typically work is to get a deposit for a 15 hour block of time = $1,800.
For most graphic design projects this allows us to do initial research, provide concepts and a final press ready version of a logo, label, or package design.
Initial Graphic Design Concepts
After we come to an agreement and receive your deposit, we immediately begin work billing against that deposit. For most graphic design projects, we typically provide 2-3 unique concepts for you to review. Our graphic designers will then work with you to refine the design concept of your liking to perfection.
No, we don’t limit the number of revisions!
Graphic Design Variants
While many smaller graphic design projects can be completed within the initial deposit time frame, some require continued design after the initial concept phase.
Say for example, the graphic design project required for your company is to establish a new product line for your brand. In this scenario our graphic designers would work the initial concepts towards a global brand styling and finish one label or package to completion. We would then move towards the unique and individual product elements that would complete the press ready labels or packaging roll out required to make each product distinct while working with the master brand that was established.
During the graphic design process we keep you updated with transparent reporting on progress goals. The design work is completed upon your approval. Once approved and any additional progress billing has been paid, Pixel provides ALL developmental and finalized artwork to you via a permanent dropbox link.
Pre-Press and Press – If you are not printing through us, we will gladly work directly with your production vendor to coordinate press ready art set up details to spec and transfer of art files.
HOW TO FIND THE RIGHT GRAPHIC DESIGN COMPANIES
If you’re here and your just not feeling our vibe that’s ok, here’s how to find the right graphic design companies for you.
Finding the Right Graphic Design Companies: What to Consider
How to find the right graphic design companies based on project requirements and ultimately to deliver and build your brand’s messaging effectively.
Are you searching for the right professional to help with your graphic design? If so, use the tips here to find the right graphic design companies for the job.
A study out of Missouri S&T showed that website visitors looked at logos for over 6 seconds on their first visit. That’s a long time when it comes to making first impressions. Your graphic design has the power to persuade or turn-off potential customers the instant they land on your site.
Start by researching graphic design companies that deliver results. Look beyond the portfolio and get down to business.
A case study in how design companies improve business goals.
In the example above Colorado based LID Landscapes began to suffer in search results as well as consumer confidence.
Customer feedback was unanimous…
Their online presence simply didn’t sync with the level of service or the customer base they were targeting.
Rebranding their overall image and online presence was a paramount concern.
Hiring the right graphic design company allowed them to deliver not only the right messaging, but a highly functional and stunning representation of their capabilities to their customer base.
James Martin, owner of LID Landscapes states,
“with so many graphic designers out there freelancing, it’s important to be prepared and in control of the hiring process. Find someone who is talented and knows how to work on all graphic design mediums.”
Good graphic design will boost your brand’s value, company morale, earn respect from other clients, and foster community.
When you’re hiring a graphic designer, your intention should be building a long-term relationship for future graphics needs.
Companies or Freelancers?
While on your search to find the best graphic designer, you’ll be presented with two choices: graphic design companies or independent freelancers. Depending on your graphic design needs, you may go with either or both.
Here are some pros and cons for each source of graphic design work:
Graphic design companies that house their own team of graphic designers offer many perks. They expedite the time to learn your brand, understand your market, and handle implementing web design elements. An independent designer can really only focus on one project at a time.
The downside to this catered design work is higher costs. Of course, that is all a matter of perspective. If its hard to evaluate what a graphic design package is, to begin with, the speed and execution of an experienced company offer huge ROI potential.
Those who already have a strong overall design may be looking for a one-off job.
Freelance designers present a low barrier of entry for small businesses. The ability to hire as-needed on popular marketplaces makes the process easy.
Some potential cons include a lack of vision, variations in quality, and potential issues with professionalism. It also takes a good amount of time invested to find quality freelancers who meet your needs.
There is a third option, too, hiring your own in-house designer.
This is the most expensive way to source graphic design work. You’ll have your dedicated designer on the payroll, but you may not need them past their first few weeks.
In-house graphic designers are also limited based on what they can get done in a work day. If you hire a graphic design company, you’ll be getting a team of designers cranking out designs. It’s also unlikely that you’ll find a single graphic designer who can offer design work across all mediums.
The verdict here is to go with a graphic design company for all your needs outside of one-off projects or minor updates. Then again, if you already had a company doing your work, you would just return to them for an update and avoid rehashing everything over again.
How to Find the Best Graphic Design Companies
Finding the best graphic design companies for your brand goals can be difficult to say the least. Outside of obvious price differences, there are a number of things you should be looking at for graphic design work. Take some notes and do some homework to refine your search.
Here are a few factors to consider when you’re taking applications.
1. Know What You Want
There’s nothing more frustrating to a graphic designer than getting asked to do work with no vision. Don’t be afraid of sharing too much information. Tell your brand’s story, talk about company culture, and what you want to express to customers.
Brand design is all about translating words and feelings into graphics. After you have laid out your creative vision, start laying down timelines of completion. Set your expectations while accounting for potential roadblocks or challenges.
This is a team effort, so the closer you work with your graphic designer, the better you can gauge their competency. Steer clear of any interviews that lack input or show indifference to your goals and expectations.
2. Test Their Skills
Ask graphic designers what tools they will use on your project. You should do a little research on what designers use to create graphics for various projects. They should have the Adobe Creative Suite, of course.
Having access to other tools like a professional monitor calibrator will ensure a high standard of accuracy. This will come in handy when it comes to transferring your designs onto different mediums, such as posters, packaging, or videos.
3. Problem-Solving Skills
A graphic design company that not only has the talent but also the business savviness to build your business is invaluable.
Get a sample of how they would react to short-notice work, shortened deadlines, or website issues. What if their design work negatively impacted your page load speeds?
Ask what they would do differently to a competitor’s design work. This should give you a good idea on how capable they are with thinking proactively, not just reactively.
4. Ask About Previous Designs
Bring up some of their portfolio work and ask them how they reached their designs for their clients.
Did they come up with it completely on their own?
Was there a lot of back and forth exchanges?
Ask them what inspired them to come up with their designs. This is a good way to vet out designers who only serve certain niches or art styles.
5. Propose a Sample Project
Never jump into a huge graphic design contract without sampling their work. A portfolio can only tell you so much. You need to get a first-hand experience with how they will approach your brand.
This project doesn’t have to be much, just start with a social media icon. A full-scale logo design may not work, but you could start with rough drafts. Another good use of this opportunity would be to redesign a previous project.
Pay them based on the average freelancing rate, never ask for free work.
6. Meet Them Face-to-Face
You should meet all candidates in an in-person interview.
You can do it over Skype, just schedule a short chat to get to know them. Chemistry is really important, especially when it comes to trust.
You can tell a lot about someone just by reading their body language. Nervousness is natural, but if they can’t even tell a straight story about previous customers, red flags should go off. You should be doing business via video or phone conversations as much as possible.
It’s easy to fall into the trap of convenience when doing business online. This is where con artists thrive and miscommunications are commonplace.
7. Ask Them to Ask You Questions
The entire screening process shouldn’t be a one-sided interrogation.
In fact, you want them to be asking you questions throughout. At some point, ask them what they require from you to do their jobs.
File formats, art, platform information, and schedules should be common requests. You should be on the same page as your designer with regards to expectations before any work is started.
8. Include Them in Your Marketing
Some Graphic design companies have their own marketing departments, but some don’t.
They need to know what direction your business is going, what the target audience is, and which platforms you’re targeting. It’s essential to unify your entire team meaning; design, sales, marketing, compliance and fulfillment.
9. Which Industries Have They Worked In?
Does their experience as a graphic designer include your industry?
Have they done work in only digital applications?
Can they provide designs for labels, posters, flyers, or packaging design?
The more experience they have working in your industry, the more on-brand they’ll be.
A shiny logo that looks good is worth nothing without valuable industry knowledge. An experienced graphic designer can take advantage of trends and elements of psychology that apply to your business.
10. Read Reviews and Interview Previous Clients
Finally, rather than read testimonial quotes, ask for contact info of previous clients. Then, you can get their experience with them and see if they’re leaving anything out. Ask clients if they would use them again for graphic design work.
Or visit sites like DesignRush and Clutch to view 3rd Party reviews and gain additional accredited insight as to what kind of company you’re hiring.
You’ll find Pixel Productions Inc, recognized as a top Graphic & Print Design Company on DesignRush’
What Makes Good Graphic Design?
While sorting through graphic design companies, keep an open mind. Don’t judge a book by its cover because some designs are client-directed. There has to be a balance of creativity and practicality.
Look beyond specific skill sets or portfolio styles and ask yourself if this company can handle your needs. Experience, professionalism, fair rates, and good communication should come first. At Pixel Productions Inc, our reputation speaks for itself.
Take a look at some of the brands that we have worked with in the past. We understand that a strong logo and cohesive graphic design goes beyond eye candy. After you’re done looking, feel free to contact us and learn how we can not only transform the look of your business, but improve your revenue.