How to Use the Salesforce Marketing Cloud for a 43% ROI

What is the Salesforce Marketing Cloud and How can it change your game of marketing? Find out in this post.

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Businesses are constantly upgrading the way they reach their customers. Be it advertising, loyalty programs, discounts, engaging content, email marketing, or audience building, the engagement of customers will decide how well your business will perform. 

Your team might utilize multiple tools or software to ensure every interaction channel is well-powered. 

But why incur the expenditure of several resources when you can have it all in one place? 

Heard of the Salesforce Marketing Cloud? The Only tool that your marketers need. Having everything in a coven and being able to manage it with automation power was only a myth until Salesforce, Worlds’ No. 1 Customer Relationship Management service provider, launched its Marketing Cloud. 

We’ll tell you why the Marketing Cloud platform is essential and how much worth it carries standalone. 

What is Salesforce Marketing Cloud? 

Salesforce Marketing Cloud, or SFMC, is an all-rounder digital marketing platform that offers many features and functionalities to cover every marketing effort and enhance it. 

Email marketing, social media marketing, mobile advertising, online marketing, engagement tools, everything in one place. 

Sounds too good to be true? Isn’t it?  But this is not even half of the story.

Research shows that the companies using Salesforce Marketing Cloud experienced an average of 43% return on investment (undoubtedly increased) from the campaigns, plus a 44% uptick in lead volumes compared to those working with several tools. 

Marketers get a single view of the audience, resulting in increased personalized engagement in relevant journeys throughout all marketing channels. 

Salesforce Marketing Cloud Features

Have a look at Salesforce Marketing Cloud features and what they do:

• Email Studio

A tool that allows you to create, design, send and track all your email campaigns. Marketing Cloud gives access to pre-built templates, automation of campaigns with workflows and triggers, and segmentation of audiences, making managing audiences easier. 

• Social Studio

It is the best tool for handling all social media interactions from one place. With Social Media, you can schedule & publish content on social media, track how it performs with analytics, and monitor brand mentions. 

• Advertising Studio

Creating engaging and memorable content for advertisement is now simplified with Advertising Studio in Marketing Cloud. You can create & manage advertising campaigns on social media or search engines. Targeting specific audiences, optimizing campaigns with AI, and evaluating the results are also included in this feature. 

• Journey Builder

Curate personalized customer journeys for each client through mobile, email, or social media channels. You get triggers and decision points like functionalities to create personalized content for guiding customers across the sales funnel. 

• Analytics Builder

Marketing Cloud offers you to monitor and analyze campaign performance as well as the data of your customers. Reports and Dashboards, along with data visualizations, track Key performance indicators (KPI) and optimize them as and when required. 

• Mobile Studio 

Mobile Studio takes care of sending SMS, push notifications, and in-app messages. It allows you to personalize and automate content and engage your mobile audience.  

• Content Builder

Develop and manage creative content from one single location. Content Builder has drag-and-drop content blocks to create professional emails without HTML knowledge. 

• Contact Builder

This feature streamlines data utilization and contact management, providing easy access to contact data and relationships. It also permits users to manage, organize, link, and merge data from various sources, such as ERP, CRM, and Point-of-Sales (POS) systems, including external ones. Moreover, it exhibits all customer interactions with the brand, helping marketers tailor customer conversations.

How does the Salesforce Marketing Cloud change your game of marketing?

The Salesforce Marketing Cloud is a game-changer because it’s the first in the marketing suite to leverage cloud technology, providing a seamless, real-time connection with your customers. 

The platform enables you to gauge the effectiveness of your campaigns and provides instant feedback on your customers’ preferences, allowing you to personalize your content. 

Here are some ways to change the game of your marketing. 

Surprise and Delight: Add Personalization Where Your Customers Least Expect It

If you’re a marketer, you already know that personalization is essential for strong campaign performance. Leading marketers say it significantly contributes to business profitability, and gaining an improved understanding of the right customers is crucial for achieving your goals.

With Marketing Cloud, you can set up triggers that prompt specific actions and tailored messaging to guide prospects on their path to purchase. No more random mass emails – you can now listen out for key behaviors that justify a specific response.

For example, if a prospect abandons their cart during checkout, opens an email, or downloads an eBook, Marketing Cloud can automatically follow up with targeted content and messaging. With this level of personalization, you can guide prospects seamlessly toward conversion, ensuring they receive the right message at the right time.

Customer Data is Key: Learn How to Leverage it to Guide Your Strategies

Are you tired of making marketing decisions based on guesswork? With Salesforce Marketing Cloud, you can say goodbye to uncertainty. This platform helps you to gain valuable insights into the minds of your customers and prospects, enabling you to create targeted content that speaks directly to their needs and goals. 

With the power of predictive analytics, Marketing Cloud even allows you to anticipate their future actions, ensuring that you’re always one step ahead in the game.

The Power of One: Defining a Single Source of Truth for Your Customers

You have the power to create a complete, all-encompassing view of your customers using the Marketing Cloud. By combining user data, customer profiles, privacy management, and marketing journeys, you can build a single customer view for every potential touchpoint.

Unified profiles are based on a common ID that runs through your CRM and other data sources. This means that critical information can be matched up to a single customer or prospect, creating a cohesive and personalized experience.

With this information consolidated on one platform, you’ll have a single source of truth for your customers. This eliminates confusion over messaging and ensures that all stakeholders are on the same page. Your customers will appreciate the seamless experience, and you’ll enjoy the benefits of streamlined, efficient marketing.

Empower Your Customers: Allow Them to Guide Your Business

Timing is everything when it comes to personalization. Understanding a prospect’s goals is important, but delivering your message at the right moment is equally crucial. This is especially true for upselling and cross-selling to existing customers.

Imagine a customer embroiled in negotiations with your accounts team or experiencing ongoing issues with your service. No matter how well-crafted, they’re unlikely to be receptive to an email promoting contract renewal.

Fortunately, the Salesforce Marketing Cloud makes it easy to factor in a customer’s satisfaction levels when planning your marketing activities. The platform can automatically adjust based on signals displayed by key accounts, such as pausing communications to a specific customer until their issue is resolved.

This information lets you adjust your messaging to keep your customers engaged and happy. By considering timing and satisfaction, you’ll create a more meaningful, effective marketing journey for your customers.

Take Control: Manage Customers Experience On Your Own

As marketers, elevating the customer experience and reaching your business objectives are important. But the true magic happens when you tap into real-world customer preferences, informed by their past behaviors and actions.

Imagine offering a customer who only purchases sale items exclusive access to your latest promotions. The Salesforce Marketing Cloud can turn this vision into reality with predictive analytics. Let your data do the heavy lifting, and watch as personalization takes your customer experience to new heights.

Final Takeaway

You now know about Salesforce Marketing Cloud and have every reason not to resist your marketers exploring and utilizing its capabilities. Irrespective of your business size or industry, Salesforce always welcomes you to create and nurture valuable customer relationships. 

Marketing Cloud is one of the offerings from Salesforce that helps your business to engage with your customers no matter at what stage they are in their journey. 

Bringing this solution to your business environment needs experts’ presence. But there is no need to look for one because we will suggest the best one only. Cyntexa is a Salesforce Crest Consulting Partner with more than 300 Salesforce enthusiasts providing various Salesforce-related services such as Salesforce Implementation Service, Integration Services, Development Services, Consulting Services, and more. They have a dedicated team well-versed in delivering Marketing Cloud Implementation seamlessly. 

Get in touch to escalate your marketing game today.