How To Write Creative CTAs For Your Landing Pages
Why bother setting up a landing page if your CTAs don’t deliver? Learn how to write effective CTAs for landing pages in this post.
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A call to action is one of the most important elements of any landing page. How well-crafted your CTA is could determine whether you sell the product or service you are offering on the page.
You will come across a lot of websites that blend their CTAs with the rest of the page. And while this does make for a more smooth page design, it does not serve our conversion-centric purpose.
Hence, here’s how to write creative and powerful CTAs for your landing pages.
You can also take a look at these examples of 5 high-converting CTAs:
#1 Define Your Goals
First, you need to clearly define your goals.
What exactly are you trying to sell on your landing page? Is it a single product or service? Or are there multiple items? Is it a free thing? Once you understand the goals that you are pursuing, you will be able to create a CTA that will achieve them. Remember that you are trying to make the user perform a specific action for you, so that is what you will be focusing on.
#2 Keep Them Brief
The most effective CTAs are the ones that are concise and to the point.
Try to keep your CTAs under 10 words for the most effectiveness. Of course, this is not always possible, but you should still try to shorten your CTAs wherever you can. Besides, some CTAs like those in the form of buttons (e.g. “Add to cart”) already include just a few words, so it shouldn’t be too hard for you to find concise wording for your CTAs.
#3 Sell Free Things
As mentioned earlier, your goal may be to sell something free.
Even though it sounds funny, selling something for free is still not easy. This is why you may want to hire a professional writer from the writing services reviews site Best Writers Online who will help you create your CTA. Essentially, free things can include free content (e.g. e-books), email subscriptions, discounts, and so on. It is more tempting for users to get something for free, so don’t discard this option when you create your landing page and CTA.
#4 Create Urgency
FOMO or the Fear Of Missing Out is a real thing that is primarily created with the help of urgency and scarcity.
Creating either one or both of these will definitely help you get more conversions or sales. Show your audience that your offer is limited in some way – there is a limited number of available items, there is a time limit for making the purchase, etc. Some people will react to your CTA simply because they will be afraid of missing out on the offer.
#5 Offer Instant Gratification
To add to the previous point, you should also try to offer instant gratification to potential customers.
While a lot of people are able to wait for delayed gratification, a lot of customers will still choose instant gratification. How does this look in practice? For example, if you are selling a product, you can offer a fast delivery option so that your customer can receive the product in just a few days. Brainstorm creative ways to offer this kind of instant gratification.
#6 Focus on the Problem
Your landing page is meant to offer a product or service that will solve the problem your customers have.
To truly persuade your audience that your solution will work, you can double down on the problem at hand. If you are not sure how to do this yourself, hire an experienced writer from the custom writing reviews site Writing Judge to help you with your CTA. For instance, instead of using the simple “Subscribe”, you can use “Join our community”.
#7 Highlight the Benefits
In addition to focusing on the problem, you can also highlight the benefits of your offer.
What are the things your customers will gain after making the purchase? Why would they want to make the purchase? Think about the key benefits of your product or service and outline them right before the CTA. You can even try to incorporate them into your CTA, though this may be a little challenging to achieve.
#8 Evoke Curiosity
Humans are curious by nature, so if you can evoke curiosity in your audience, you can make them act on your CTA. Just like highlighting the benefits of your offer, it’s best to evoke curiosity through the things you write before your CTA. However, you can still try to evoke curiosity through the CTA itself.
#9 Include the Right Words
When crafting the perfect CTA, you need to include the right words in it.
Obviously, keywords are a must, even if it’s just one or two of them. But beyond that, there are certain types of words that can make your CTA more effective. You can consult with an expert writer from reputable writing services on this and get their opinion on the CTAs you create. Here are some types of words you can use:
- Short and Simple – Short and simple words are better than long and rarely-used words and phrases.
- Action-Oriented – Words that encourage action such as verbs are better than descriptive words.
- Persuasive – Persuasive words and phrases are meant to change the opinion of the user in a way that is beneficial to you.
#10 Utilize Social Proof
Utilizing social proof is a way for you to confirm to your audience that your products or services are as good as you say they are. In most cases, social proof comes in the form of customer reviews, testimonials, and expert opinions. Place the social proof throughout your page and use a CTA to encourage your audience to check it out (e.g. “See what our customers have to say about our products!”)
#11 Use Contrasting Colors
While the way you word your CTA is definitely important, the way you design it will also play a role in its effectiveness. This is why you need to use contrasting colors when designing and placing your CTA on your landing page. The CTA needs to stand out and catch the attention of your page visitors. You don’t want them to ignore or skip it.
#12 Choose Locations Wisely
Last but not least, don’t forget to choose the locations for your CTAs wisely.
Instead of only adding the CTA once, try to use it throughout your landing page several times. Your conversion rate can also vary depending on where the CTA is placed (e.g. feature box CTAs get more conversions than sidebar CTAs).
Conclusion
To summarize, writing a good CTA for your landing page is definitely very important. Utilize the tips in this article to help you come up with interesting ideas for CTAs that will successfully sell your products or services on your landing pages.
