5 Timeless Event Landing Page Examples
If you’re looking for great event landing page examples to help you create an amazing and effective one of your own, take a look at this post.
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Creating an event landing page is a great way to drive traffic and conversions, but sometimes it helps to have examples of highly successful ones to reference.
Event landing pages allow you to create a focused micro-site dedicated to your event, offer all the sign-up details in one place, and make it easy for interested visitors to register.
If you have no experiential idea of how to create an excellent event landing page, you will find yourself going back and forth between designs and possibly setting up one that is totally ineffective. In most cases like that, there is no amount of A/B testing that would be any help. To spare you the hassle, we’ve put together 5 tested and trusted event landing page examples you can draw inspiration from.
But before we dive in…
What Is an Event Landing Page?
An event landing page is a web page that encourages visitors of a website to register for a pre-arranged event. The landing page can target workshops, seminars, webinars, or online summit attendees.
Besides raising awareness, a landing page can also get people to purchase tickets or sign up for the event. So, its design must take all of that into consideration.
The whole point of driving traffic to an event landing page is to get people to sign up or take action ins some way other than simply leaving. This post is going to look at the elements of highly successful event landing page examples to show you how to replicate the formula.
Elements of an Excellent Event Landing Page
If you’ve ever made a party invitation, you already have an idea of what to include in an event landing page; It should contain all the information you need to persuade people to attend the event.
Consider what your audience wants to know when designing an event landing page. Then provide the information to encourage them to register for the event.
Here are some vital details to include on your event landing page:
1. Graphics
Every timeless event landing page begins with an amazing design. Graphics can make this one-pager look friendly and welcoming, attracting signups. But don’t forget, there is a fine line between art and science in graphic design, be sure to work with a skilled graphic designer.
2. Host
Who is organizing the event? Is the host an authority on the topic? Why?
Reassure the audience of your credibility by sharing some background information.
3. Topic
The topic describes the purpose of the event. It could be a webinar to sensitize users on something or a live event to promote a product.
Including a detailed agenda is the best way to present a subject with a broad scope. Instead of simply stating the topic, provide details on what you intend to cover.
4. Speakers
Some events may feature several speakers. In that case, you should feature the speakers on the event landing page. Provide an excellent headshot, name, and the topics they’ll cover.
5. Time and Location
What time is the event? Is it a physical or virtual event?
You must provide a physical event’s time, location, and amenities. On the other hand, attendees of virtual events only need to know what time they should log in.
6. Call-to-Action (CTA)
Your event landing page should include at least one CTA encouraging visitors to sign up or book a ticket. The number of CTA on an event landing page depends on the amount of information. Ideally, the CTA should make it easier for people to register for the event.
7. Sharing
One of the best ways to raise awareness about the event is to provide users with ways to share it on different platforms. Provide share buttons to various social media platforms and incentives for sharing or referring. For example, you could offer free entry or giveaways. For promoting a physical event, you could make QR codes and print them on posters, coffee cups, and pamphlets to make it easy for people to share with their followers.
Event Landing Page FAQs
What should be on an event landing page?
An event landing page should contain the schedule, location, speaker details, and time. These elements may vary depending on the type of event you have.
What are the three types of event landing pages?
There are three types of event landing pages, including the squeeze, long-form, and click-through landing pages. You can pick the click-through landing page if you do not want to clog it too much. However, a long-form landing page is the best to include all the necessary elements.
How long should an event landing page be?
An event landing page should be short enough to tell a simple story while highlighting details of the event. Ensure you provide clear, accurate, and quick answers to each user’s questions. If possible, include a short FAQ at the end of your landing page.
5 Examples of Effective Event Landing Pages
To understand what it takes to design effective event landing pages, you should review examples of such pages. Here are some event landing pages you can emulate:
1. Adobe Virtual Summit Landing Page
If you’re looking for an excellent event landing page example, consider the landing page for the Adobe Digital Experience Conference. The hero area is in brand colors, leaving no doubt that it’s about an Adobe event.
Further down the page, you can access information about what to expect from the event.
Here are takeaway features of the Adobe event landing page:
- Benefit-Driven Headings: All page headings on the handing page highlight a benefit to attendees, raising interest in the event.
- Adobe Branding: Adobe goes out to populate its event landing pages with brand elements such as color. So, there’s no mistaking that this event is about Adobe.
- Featured Speakers: Users see the event speakers right below the header to the main page. So, they can expect a professional event right from the get-go.
- FAQs Section: The page includes an FAQs section that answers most of the questions potential attendees may want to ask about the event.
2. Collision Conference Ticket Event Landing Page
For the last few years, Collision Conference has stood out as one of the best tech conferences in America. It hosts speakers from the academy, business, and the entertainment industry.
The event landing page is on-brand, easy to navigate, and eye-catching.
Here are the elements that make it an excellent example of a great event landing page:
- Consistent Branding: The event landing page design has consistent design elements, easily recognizable to visitors.
- Event Presenters: The page prominently displays the event speakers, providing users with the opportunity to click the headshots to learn more.
- Social Proof: One thing that makes this an excellent example of event landing pages is the social proof, quotes, and testimonials that make the event credible.
- Countdown Timer: The page has a countdown timer that creates a sense of urgency for users to sign up for the event.
- Video: Thanks to a video, the landing page looks more engaging. It is one of the best ways to convince attendees to sign up for the event.
- CTA: With multiple CTAs, it’s easier for potential attendees to register for the Collision Conference.
3. B2B Marketing Exchange Landing Page
The B2B Marketing Exchange Experience has a landing page with a streamlined interface that directs users to all the sections they need to access. It has a simple, straightforward, and easy-to-navigate design that includes essential elements for an event landing page.
Here are some of the things you would love about the landing page:
- Page Sections: The page has sections focusing on different event elements.
- Event Speakers: You can see the event speakers and click on links for more information.
- Social Feeds: The page includes a Twitter feed from previous events. Users can see how popular the event is.
- Reviews and Testimonials: Users should find the event worth attending after reading the reviews and testimonials.
- Animations: The event page employs simple animations to guide users from one section to another. It helps makes the page easy to navigate.
- Event Sponsors: The display of sponsor logos gives the event the necessary credibility to make it successful.
- CTA: Users cannot miss an opportunity to sign up for the event, given the many CTAs on the page.
4. WPEngine Decode Event Landing Page
The WPEngine Decode is an annual virtual conference for developers.
At first glance, the heading clarifies that this is a developers’ event. Further down, the page details the event’s purpose, speakers, and snapshots from past events.
The page has attractive and functional features that make it easy to use.
The following are some of the elements of the page that make it stand out:
- Eye-Catching Headlines: With eye-catching headlines, it’s easier for users to find what they’re looking for.
- Detailed Descriptions: Visitors can understand the event’s purpose and time to log in by reading the detailed descriptions.
- Event Speakers: The page features the main speakers using their headshots, titles, and areas of expertise.
- Sponsors: It creates greater event credibility by adding sponsor logos.
- CTA: There’s more than one CTA for users to decide whether or not they’ll attend the event quickly.
5. Superweek Digital Marketing Conference
Digital marketing professionals, analysts, and thought leaders meet annually for the Superweek conference.
The landing page clearly displays that the event is about digital marketing analytics. It features a user-friendly and easy-to-navigate standout landing page design.
Here are some of the standout features of this event landing page:
- Images: The Superweek event landing page utilizes images to make it more engaging and exciting for users.
- Social Feed: The embedded social media feed gives the event a sense of credibility and trust. It shows the depth of the community behind past events.
- Video: The landing page promotes the event more aptly with videos showing what users can expect.
- Agenda: A detailed agenda provides helpful travel information to help you plan for the event.
How To Make Your Event Landing Page the Best It Can Be
Since you now have all the information you need to design a timeless event landing page, let’s highlight a few ways you cut through the noise and leave a lasting impression with your one-pager sales pitch.
Make Your Call-to-Action Clear and Visible
Before trying to get people to take action, make sure they know they have the option to do so. If you have a call-to-action, but most visitors don’t see it or understand it, you’ll likely make very few sales. This is why it’s essential you make your call-to-action clear and visible.
Use a Hero Image
An easy way to make your call-to-action clear and visible is by using a hero image. A hero image is an image that takes up the majority of the place on the top of your landing page; it’s the first thing your visitors see. You can use it to build anticipation for your event or show what visitors will get from attending.
Don’t Be Shy With Colors
You don’t want to go overboard, but adding a splash of color is a great way to get your visitors’ attention. Think about the type of event you’re hosting and what emotions you want your visitors to feel when they visit your page. Do you want them to feel excited? Do you want them to feel relaxed? Do you want them to feel informed about what’s going on? Then use the color scheme on your landing page to help convey these emotions.
Show the Value of Attending Your Event
If you want people to take action, you’ve got to show them why they should. This means you must show the value of attending your event and why it’s worth the investment. If your visitors aren’t aware of the value of attending your event, they ignore your landing page and move on.
Provide Information on How to Attend
You have to let your visitors know where they can go to buy tickets or reserve a spot. Let them know where they can go if they have questions or concerns. This is especially important if you’re hosting your event online. You include an FAQ at the end of your landing page to simplify this information.
Final Note
The event landing page examples featured in this article can be a perfect guide. You can design excellent event landing pages with thousands of attendees by picking critical elements from these examples.
Depending on the type of event, you must include certain key elements to make your event a success. Essential elements include branding, agenda, time, location, social feed, event speakers, and event sponsors.
