How to Plan a Successful Social Media Marketing Campaign for a BigCommerce Store?
Social media for BigCommerce has to be more than just wishing and hoping you will earn business through social media. And, that’s when you need to have a proven strategy for successful campaigns.
BigCommerce is one of the top platforms that enable you to create your online store that’s user-friendly & comes with a lot of features. However, building your online store is just not enough, you need an effective marketing strategy to sell more. In addition to other marketing tactics, it’s important to run social media marketing campaigns for brand awareness, generating traffic, capturing leads, and ultimately sales.
For marketers, social media is one of the best tools to get leads and sales. You can leverage different social media platforms including Facebook, Twitter, Instagram, YouTube, etc for marketing purposes. But marketing your products is not easy as users normally hate being hijacked by ads. You need to be cheeky and clever to convert these users into your customers.
Let’s read more about how to plan a successful social media marketing campaign for a BigCommerce store.
Which Are The Best Platforms To Use For Social Media Marketing Of Your Ecommerce Store?
The short answer is, that it varies! It depends on several factors including your product, and target audience. For example, if you have a product for a younger audience, it’s great to use Snapchat.
Let’s look into the demographics of Snapchat & Facebook users.
Statistics show the highest number of Facebook users are between the ages of 25 & 34. If your audience falls in this age group you should leverage Facebook and its marketplace for your BigCommerce store.
Snapchat has the highest number of users between the ages of 14 & 25. This social media platform is geared towards a young age group. So, if your target audience falls into this category, you should leverage the power of Snapchat and its features.
eCommerce is easier with social media. Each social media platform has features like shoppable stories that entice your customers to take action, and speed up conversion processes to make eCommerce easier and far more interesting.
In general, here’s the list of the best platforms to use for the social media marketing of your BigCommerce store.
Social Media Marketing Strategies For BigCommerce Stores
Your social media marketing strategy depends on the type of business you have and the type of customers you want to target. There is no one-size-fits-all strategy for all, and you may want to use a social media rfp.
Your BigCommerce social media strategy depends on your marketing goals. And, that’s why not all brands have the same strategy. Different social media platforms have different audience types with various preferences and interests.
Let’s look into how you can design and plan a successful social media marketing campaign for your next BigCommerce store:
Define Social Media Marketing Goals
The first and most important step to running a successful social media marketing campaign for your BigCommerce store is to clearly define the goals.
Ask yourself the following questions to identify your social media marketing goals:
- Do you want to increase product sales?
- Are you planning to boost the post reaches?
- Are you trying to engage with the users?
Once you get answers to these questions, you will have clarity over the goals. Your goal will define the type of content you should post on your social media. Furthermore, a clear goal helps you understand who will be the target customers for this campaign.
For example, if you want to target new customers through your next social media marketing plan, you may run a campaign about brand awareness. Through posts, graphics, and videos, you will explain who you are and what you sell.
On the other hand, if you want to run a campaign for sales you may retarget the customers who are already your leads or who have visited your store’s website in the last month. The content for these customers may be completely different than the above.
Define Your Customer’s Persona
Defining your customer’s profile is the next step you should do. You aren’t going to sell to each and everyone out there. Neither your content is going to be viewed by all the people who use social media. You should clearly understand the demographics and customer psychology.
- To which age group and gender you are trying to sell your products?
- What is the target location?
- What problem you are trying to solve?
- What are their pains and motivations?
- Are you targeting individuals or businesses?
Answers to these questions will help you understand who is your ideal buyer. Moreover, you can craft your content to engage and attract a defined set of customers.
Target The Right Platform
Choosing the right platform depends on where your target audience hangs out. You will have to choose a different platform for every new set of users. For example, mothers love Pinterest, they look for new mom ideas, motherhood ideas, mom life, and motherhood goals – and, you’ll find a lot of pins there – a lot! And, a younger audience uses Snapchat.
Choose a platform depending upon the kind of content your audience loves to read & see.
People who use Instagram love to share pictures and videos more often. They love the visual content. Facebook is a bit general and covers a wide range of audiences. Moreover, people who want to stay updated on the news and other updates prefer to use Twitter all the time. YouTube, on the other hand, has users who want to watch videos about different topics. LinkedIn is used by professionals who share educational or job-related content.
TikTok users are a bit casual and used to short funny videos for entertainment. On Pinterest, people share their content in the form of pictures only. Reddit and Quora are question-and-answer platforms where you can find authentic answers to your queries. People give answers based on experiences and knowledge. Snapchat has its own set of users where people use short clips (snaps) and share them with friends. You can do detailed research about all these platforms and the types of users they have.
Choose 3-4 platforms where your target audience hangs out the most. It will enable you to run effective social media campaigns while saving time, effort, and money.
Craft Your Business Profile – Add Complete Info
Once you get clarity over social media marketing goals, target customers, and the best platforms. It’s time to craft your profile on social media now. Put your brand name as the profile name. This is important because it helps users find your store easily when they search it. Upload your logo or relevant profile picture that best represents your brand.
Write a compelling intro about your brand and put it in the about us section. Complete all the contact information including your email and phone/WhatsApp. Moreover, put your physical address if you have one. In addition, you can mention your working hours. Social proof is the best tool for marketing. Ask the happy customers to recommend your store and give 5 stars rating.
Share Relevant Content on Social Media Platforms
People normally visit social media to stay connected with friends and family! They don’t visit social media every time with a buying intention. That’s why it’s really important to post relevant and engaging content. To gain the attention of your customers, you can post beautiful pictures of your products with engaging copywriting.
You can upload video testimonials and reviews of happy customers to encourage the new ones. Share valuable and helpful content so that users will start to notice you because you are helping them. You can share tips, tricks, articles, and news relevant to your customers.
Content should be valuable
There are a lot of content types, ideas, and tips. You can do detailed research about what type of content is best for your target customers. Ask your users to take action. You can suggest them to visit your stores’ website or view the products. Highlight the products that offer discounts and other rewards. With attractive and persuasive copywriting you can get the customers’ attention. Once you get the attention, it becomes easy to sell.
Don’t try to sell directly. It looks like spam. People normally avoid brands that try to sell their products without giving them any value.
Analyze Competitors’ Social Media Marketing Strategy
Competitor analysis can help you shape a successful social media marketing plan. Find out your competitor and which social media platforms they leverage. You can see what type of content they post and what type of campaigns they run to grab the attention of their customers on social media.
Some of the strategies your competitors follow might include;
- Customer royalties
There are a lot of content ideas and types. Videos, blog posts, graphics, GIFs, and animations are just a few to name. Share video content because it has higher customer engagement rates. You can post product demo videos, success tips, suggestions, success stories of happy customers, and more. Animations also perform better but you may need the help of a designer to create them for you. You can share pictures of your products as well. Avoid long posts loaded with text only.
Consistent Brand Personality
Your BigCommerce store must have a consistent brand personality across all social media platforms. Everything you do should be part of your branding kit for better brand awareness and brand personality. The logo, website theme, social media post patterns, colors, fonts, and icons should be consistent. This differentiates your brand from other brands and helps customers notice it when they see it on the social media wall.
Paid and Organic Social Media Campaigns
Lastly, before you start your campaign, it’s really important to understand the difference between paid and organic campaigns. Organic campaigns are designed for the long term and need some hard work to make them successful. This is the free marketing style that needs valuable content to reach the maximum number of buyers. On the other hand, paid campaigns are suggested when you have short-term marketing goals. You can spend a few hundred and even thousands of dollars on any social media platform to get the desired marketing goal. I recommend you should have the mix of both with 80 percent organic and 20 percent paid.
Creating a BigCommerce store isn’t just enough to bring you sales. You need a successful social media marketing plan to increase your brand awareness and brand credibility. Leverage social media to get potential leads and sales for your store. Define your goal, build the customer personas and target the right platform to make your campaign successful. Moreover, you can craft your profile and come up with a mix of marketing and engaging content to attract buyers. Focus more on organic marketing campaigns because they are successful in the long run.