10 Ninja Techniques to Set Up Your Instagram Business Account
Learn how to set up your Instagram Business Account to build your brand and reach in 10 simple steps.
Image Source: Instagram Business
Today, social media platforms have taken a significant place in people’s lives. More than half of the world is using social media both personally and professionally. Using social media, especially Instagram can be a powerful channel for business marketing, and we’re going to look at some awesome techniques to increase your reach.
We’re going to focus on Instagram, because it has become one of the most prominent places for promoting brands and products. One of the biggest hurdles is getting influencers to promote for you. Yes, you read that right.
This type of marketing is known as influencer marketing.
Let us take a look at some essential in setting up your Instagram Business Account to appeal to influencers.
Top 10 Techniques to Set Up Your Instagram Business Account
1. Create a Business Account
Seems like a logical first step. When you plan to market your products and services, it is essential to have a business account on Instagram before you do anything else. A business account has features of the platform that you cannot use with a personal account. They include Instagram insights, Instagram ads, Instagram shopping, primary and secondary messaging inboxes, and more.
More importantly, a business account helps distinguish your brand as a separate entity from your personal account. It also includes the contact information and a call-to-action button on your profile when you have a business account.
2. Know your Audience
Marketing involves knowing your people who you want to target for selling your products or services. For this purpose, you need to do some primary research that can help you figure out your target audience on Instagram.
The Instagram demographics indicate a particular age group of people being the most active. Further, it also shows that the US market is the largest one for this platform. However, it doesn’t mean that you should reach these categories of people only. You can create content that can effectively speak directly to your target audience. Moreover, it is significant that you also define your target market for this purpose.
3. Define your Goals Clearly
It’s important to understand that not all social channels are effective tools for your business. Instagram is powerful, but if your audience isn’t on that platform it’s kind of a waste to spend your time there.
People use Instagram marketing for different purposes such as building an online presence for a business, receiving new leads, endorsing a brand, marketing products directly from the application, and a lot more. Therefore, you need to be very clear about what you want from your Instagram marketing in relevance to your business.
4. Select the Suitable Profile Picture
A profile picture or a photo speaks a lot about who you are as a business or a brand. Therefore, it is advisable that you should keep your logo as the Instagram profile photo. As a result, it enhances your visibility to your visitors in regards to your business. Moreover, it increases the credibility of your brand.
5. Optimize your Profile
You need to fill your Instagram bio in 150 characters, which needs to be effective enough to make your first impression impactful. It is because it will reveal your brand personality in public and convey to them why they should follow your account.
Additionally, you also get to present your brand through other fields that include name, username, website, category, contact info, and call-to-action buttons. All these fields have their predefined characters within, which you need to fill the relevant details. Moreover, they have their pre-defined functionality, which will improve your brand visibility.
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6. Use Free Instagram Tools
Instagram business profiles are quite similar to other social media business profiles like Facebook profile (business). One of the features, Insights, allows you to examine statistics such as engagement data, impressions, and others.
It’s essential to get information about your followers regarding their gender, location, age, and their most active hours. With the help of insights, you can get specific perceptions on posts for the week. They also indicate the number of impressions you have earned for that particular period, along with the top posts.
We’ve put together a wealth of resources to help your Instagram marketing here:
7. Develop your Brand’s Look on Instagram
A major part of marketing on social media platforms is to show your business to the world in terms of look and feel. It means that your brand visibility has to be highlighted on these handles through various factors.
One of these aspects is the content. Content means everything when it comes to marketing on Instagram. What does that mean in terms of what you post? Good question.
It means that you need to build an effective Instagram aesthetic, high quality images make an impact. Images are what Instagram is all about, so it makes sense to put a bit of effort into creating custom images that truly reflect your brand goals. Coming up with themes that fit your messaging will help you be consistent across your posts, which will help your followers to easily identify your content in their feeds.
8. Use Hashtags Wisely
We see hashtags used in various social media handles. Instagram is one of such platforms that encourage using them to increase your visibility and chances to get discovered. It allows you to use a maximum of 30 hashtags in a single post. However, overusing hashtags makes you look to thirsty for views.
Therefore, it is advisable to use 5 to 9 hashtags in a single post, or else it will look like hashtag stuffing, which will turn off your followers after a point. It is to be noted that you need to use relevant and non-repetitive hashtags to avoid upsetting your followers.
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9. Make the Most of Instagram Stories
Stories are an integral and most significant part of Instagram. Successful brands use Instagram Stories to inform their followers about their upcoming products, services, or releases. They have proved to be the most effective in keeping the users engaged with brands.
Instagram Stories are an integral part of Instagram marketing strategy.
Stories don’t exist for more than 24 hours, so, they have to be real and appealing. It will help followers to connect with your brand and build a relationship. Thus, make the most of these defined hours to display the best you can that you need to convey to your users.
10. Create Anticipation for a Product Launch with a Countdown Sticker
Releases and launch of products always create excitement among customers or users. Instagram Stories offer a feature known as a Countdown Sticker that allows you to build this curiosity among your followers regarding your upcoming products or special events. Moreover, it allows you to alert your followers to mark their calendars in relevance to the launch or the event.
Instagram has become the go-to-place for millions of users. If you are a business owner and plan to market your products to a wider range of users, then Instagram could be the ideal social media handle for this purpose.
If you’re having trouble managing your time between running the day-to day tasks and social media tasks, you could hire web developers from India to assist in making the business profile and handle these campaigns too. Just keep in mind, you will need someone close to the brand to manage visual assets and messaging.
Apart from this, you can utilize tools to turn your posts into sponsored ads, use Instagram Stories, along with added features of different kinds of stickers and stuff.
All these allow you to build a strong relationship with your customers and enhance their user-experience. You can also partner with influencers to fulfill your purpose of reaching your target audience. The followers of these influencers trust their recommendations, which will be beneficial for your business undoubtedly.