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6 Effective Tools To Write Good Instagram Captions

Whether you’re using Instagram for personal gain or business growth, understanding how to write good Instagram captions is essential to connect with your audience.

instagram template

Instagram (IG) has emerged as one of the fastest-growing social media networks. Over 1 billion people log into this photo and video sharing platform every month. Brands, influencers, celebrities, and ordinary people use this network to connect.

To increase engagement on your IG account, you have to create compelling captions for your photos. Captions are among the key algorithms used when ordering content on Instagram users’ feeds. It is for this reason that most brands hire expert writers to create captivating captions.

A good photo caption helps build engagement by giving your photos a voice. It also elicits the desired action and tells more about the photo. Great captions encourage likes, comments, visits to your site, and sales conversions.

Below are some effective tools to use for this task:

 

1. Emojis

 

The cartoon-like emoticons are ubiquitous in the digital landscape, and you should leverage them for your IG captions. They add some personality to your captions by replacing some words, catching the eye of the reader, and as a punchline.

Good Instagram Captions

Image 1: Starbucks uses emojis on its captions instead of words

You can use emojis to show the mood of the photo, brand personality, or add some excitement to your captions. However, use these tools only where applicable and be careful not to overuse them.

2. Call-To-Action (CTA)

When sharing your Instagram photos, you have an objective for your brand. Maybe you want your followers to like, share, comment, or visit your website. A call-to-action (CTA) is one of the most effective tools to achieve such objectives.

If you want better engagement on your IG posts, don’t assume your followers know this. Ask them to double-tap, tag a friend, comment, ask a personal question, or do something else.

A photo caption can encourage your followers to act in a certain way if you use a great call-to-action. The caption inspires followers to like, comment, or to do anything else you have in mind when posting a photo.

An increase in engagement provides positive indicators for the IG algorithm leading to more exposure for your posts.

 

3. Consistent Brand Voice 

 

It is important to stay consistent with all your IG posts. Identify your brand voice early enough and stay true to it.  Give your captions some personality and don’t deviate from it. Your personality on IG should also reflect what you have on other marketing channels.

 

4. The “Micro-Blogging” Caption

 

Traditionally, captions have always been short and pithy, but more brands now use lengthy captions. The “micro-blogging” captions allow you to connect with your audience and add authenticity to your posts.

For effective lengthy captions, add line breaks to make them easier to digest. If you have a lot to say, don’t be afraid to share your thoughts. The easy space-hacking trick ensures readers can quickly scan through your post.

 

5. Killer First Line

 

While Instagram boasts millions of daily users, you should appreciate that there’s a lot of content competing for attention. As such, you have the difficult task of making your posts stand out.

The first line of your photo caption must entice the viewer and inspire them to read further. A killer opening line makes people linger on your post and increases the likes, comments, and other actions.

An intriguing fact, unique statement, or hard-hitting statistics will elicit an emotional response in your IG followers. Using a punchy, attention-grabbing first line is one of the most effective tools to boost your IG campaigns.

Make sure you use this appealing section early on the caption before truncation. Users will see it on their feeds without the need to “click more.”

 

6. Hashtags 

 

Use hashtags on your photo captions to connect with your followers. On IG, hashtags organize and categorize video content and photos.

Use popular but relevant niche hashtags with a more engaging audience. You should also consider branded hashtags to allow your fans to share their engagement with your brand.

When using hashtags, keep them neat and simple at the end of your photo caption. Place hashtags where viewers can easily discover them. They shouldn’t interfere with the rest of the caption and remember not to overuse them on your captions.

Final Thoughts 

Planning to post some IG photos? Make sure you leverage these tips when writing the photo caption. It is an effective way to build engagement and meet the objective of your Instagram campaign.

 

 

2 Comments

  1. Lisa Sicard

    Hi Tim,
    I love seeing emoji’s in Instagram captions, you can feel what they are trying to say. I’ve also seen some of the long form captions work well too. Thanks for the tips! Instagram is a work intensive network.

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