How to Improve Your Lead Generation with Top Automation Tools
Don’t just wait around for leads to knock on your door, get pro-active and improve your lead generation with the top lead gen automation tools in the industry.
Do you struggle with getting leads?
Do you have that horrible feeling in the pit of your gut?
You know the one…
The one that caused by panic from waiting for the phone to ring and watching your email for a contact from your website.
You’re not alone.
Lead generation is something that many businesses struggle with.
This is something almost every startup business has to deal with.
Let’s take a look at some of the best lead generation automation tools in the industry to help your business source leads, and continue to keep them coming back.
After all coming up with an attractive website with all the features it needs to thrive is just the first step. Then you’re going to need to make sure that traffic is constantly streaming in. This should not just be people passing by visiting the site once and not coming back. You need to get the visitors contact info, so that you can encourage them to become raving fans, and most importantly loyal customers.
Where to start?
You’re Going to Need to Run Ads
One of the most common hurdles among business owners is figuring out how to drive sales and generate leads. This often means running direct-response campaigns that encourage customers to pursue a specific action – such as buying a product or signing up for a newsletter. These campaigns are also called traffic-generating campaigns or lead-generating campaigns.
There are a LOT of avenues to choose from and you’re going to have to do a little research to discover which one is best for your company.
My recommendation is to look into these avenues first:
1. Google Adwords for Lead Generation:
Paying to generate leads can be scary and I’m not going to lie, you will want to study up a bit in order to get familiar with targeting strategies like using high intent keywords to target customers closer to the end of the buying cycle. Read this article.
2. LinkedIn Ads for Lead Generation:
3. Source Leads Yourself:
Using Hunter you can locate key contact email addresses for just about anyone in a business. If you want to do a quick email search, Hunter is a useful tool. Just type in the domain, and it’ll find the email address pattern. Hunter also includes a confidence rating so you know if the email is likely to be right.
Another great tool for sourcing leads is AeroLeads.
AeroLeads provides a Google Chrome plugin to help you search LinkedIn, AngelList, and other networks for leads. Add those to your AeroLeads account, and this lead generation automation tool will find their business email addresses and other contact details. Then you’re ready to start reaching out.
Lastly, you can use a Link Building Service to automate your SEO and increase Organic Traffic.
Once you do start generating or driving traffic to your site, you’re going to need to monitor and track performance to know where to make improvements.
One of the ways to gauge if the website is performing as it should is to use a rank tracker like serpbook google keyword ranking tracker to note down if there are any areas on your site where you need to pull up your socks. Today, lead generation has been made a bit easier thanks to the development of various lead generation automation tools that help out with lead generation and customer acquisition.
Let’s take a look at some of the Best Lead Generation automation tools you should be using.
When it comes to online lead generation, you can’t beat email marketing. The stats show that most people welcome emails from the companies they want to connect with. That makes email marketing software among the best lead gen tools.
MailChimp is one of the most popular email marketing platforms for a reason. Its interface is clean and simple, and it offers plenty of decent features on its free account.
The best thing about this platform is how easy it is for email marketing beginners to pick up. The interface is ridiculously intuitive and Mailchimp publishes plenty of content to guide you through the process of creating an email campaign.
Hoovers is one of the world’s largest commercial databases. This is a great lead generation automation tool to begin building targeted lists of new prospects. Hoovers includes company information to help you have more relevant conversations with those prospects. That helps you turn more prospects into leads and sales.
Intercom enables you to communicate directly with leads who are visiting your website allowing you to nurture and convert in the moment. You can setup rules to display messages to visitors when certain conditions are met. For example, if a user spends more than 60 seconds on your pricing page and is on their second visit you could display a message like this:
The idea of automating personalized messages is nothing new – it’s been done in email marketing for years now; however some of the new technology available is pretty remarkable in terms of automating a very personalized customer relationship.
A great example of this is the Mobile Monkey chatbot platform designed for marketers who are tired of low mobile conversion rates and want to more effectively connect and engage with new customers.
4. Mobile M0nkey
Mobile Monkey chatbot can engage with your visitors through your Website, Facebook Page or even via ads. It can carry a “1 on 1” personalized conversations with visitors, and remember conversation history to pick up from where you left off.
Running a contest can be a great way to create brand awareness and get people to signup to your email list.
Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. You can try the tool for free, but before launching your contest, you will need to purchase a paid plan starting at $13/month. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.
Regardless of the business you are in, it is in the best interest of sales and marketing personnel to take advantage of the best lead generation automation tools in the market. This is because they are designed to enhance the lead generation process in a number of ways like:
1. Organize and Delegate Tasks
Keeping track of things is never as easy as it seems. This is why automating schedules, calendars, and task assignments work in favour of the marketing team.
A tool that will automatically add things to your calendar like website features that allow prospective customers to easily schedule time with you naturally make life easier. Some tools exist to help assign various tasks to members of a team so that they always know what to do at what time.
It can even be something as simple as notifying a team member when a client on social media needs a response.
2. Leave Room for More Creativity
When the marketing team does not have to keep doing manual repetitive work that the automation tools handle, they are able to concentrate more on creative tasks. This can help to refine the marketing process because individuals can now focus on more effective strategies for targeting leads. It comes with clear benefits in regards to staff productivity and overall happiness that often leads to better results.
3. Take Care of Off-Hours Responsibilities
This mostly applies to your social media campaign that runs all through without any breaks. However, the human mind and body is not created to handle 24/7 responsibilities and at some point, you must clock off and rest.
By automating email blasts, your social media accounts and other forms of communication, it means that you will not have to be online all day and night and work. Scheduling the tasks in advance will give you great peace of mind seeing that you need not worry about such tasks.
4. Access a Wider Pool of Potential Leads
Time and again, sales/marketing executives and reps only work with the same group of people when executing lead generation campaigns. This is a move that can lock out many other individuals who can bring in good business.
The automation tools come in to open the eyes of the marketing team to reach out to some potential clients who may not have crossed their minds in the first place. Great tools will help you to quickly identify any verticals so that you can break them fast and target your marketing message effectively.
5. Decrease Conversion Time
Many times, there is a huge gap between the time a person expresses interest in the company and when finally decides to make a purchase. Automation tools can help significantly reduce the time it takes to convert leads. A major benefit of relying on these tools is that it assists individuals to jump from the prospect to the buying stage pretty fast.
A Report by Thomson Reuters who decided to test the effectiveness of Eloqua and Oracle Marketing Cloud for automation saw that the leads were converted faster by 72% to boost sales of the firm.
6. Work with More Accurate Contact Information
You can get lead generation contacts from various sources such as:
- Word-of-mouth recommendations.
- Networking events.
- Trade shows.
- Purchased lists among many others.
Sadly, the data you receive from these sources can become inaccurate over time. Research has shown that in less than an hour business names and phone numbers can change. New businesses are also formed, some entities collapse, CEOs leave their jobs, and mergers or acquisitions go through.
When working with automation tools, you do not have to worry about chasing dead ends with contacts that no longer work. This is because the software updates the databases regularly integrating this with your CRM programs. The best tools will even facilitate the finding of new prospects and accounts integrating sales intelligence software with client details. This means that you will not have to spend hours on end doing research trying to get new contacts. You actually get more time to connect with the decision makers.
7. Get Reminders to Enhance Campaigns
Well-designed automation tools facilitate the creation of customer flowcharts detailing your interactions as well as the next steps to take. Even though personal contacts are fundamental in the sales process, automating some tasks will naturally improve efficiently.
For instance, an excellent tool will let you know each time a new lead gets into the system. You will also be aware of the times you need to make follow-up calls to certain individuals. There are instances where the marketing team may forget to contact a lead for one reason or the other. Scheduling reminders is beneficial because it goes a long way to capture sales potentials and nurture leads.
In conclusion, it is important to state that automation tools do not only come in handy with automating your sales and marketing repetitive task. Essentially they are all about optimization from the time of the staff to the clients that the sales team decides to focus on. There is no shortage of great lead generation automation tools to use. Just be sure to spend a little bit of time to know what each tool can bring in so that you only use the best for your business.