Create a Timeline for Your Goals
A set timeline that clearly outlines your marketing goals will allow you to have realistic objectives and know what to expect from week to week or from month to month. In addition, it will indicate which marketing or advertising methods to employ, establish how often to employ each method, and for what purpose each method will be employed (such as a sale or a holiday season). Let’s work together to create a marketing and advertising schedule that is well thought out in order to provide the maximum amount of marketing and advertising response on both a regular basis and during peak times. Pixel Productions can craft a plan of action that works for both your schedule and your budget.
Evaluate Your Brands’ Purpose
An established identity based on your businesses’ purpose will give your target audience an insight into your vision so they can become a part of your purpose. Pixel Productions can help you examine what functions your product or service provides and to which target audiences that product or service should be aimed.
Know Your Target Audiences
Knowing your target audience allows you to share your identity with the right people. Pixel Productions will help you ask the critical questions about your target audience: What type or types of people both demographically and geographically are seeking your product or service? Are there multiple audiences that your product or service could serve? How? We’ll research your industry and hone in on what brand identity will create a lasting and valuable image in the minds of your relevant audiences.
Create, Test, and Repeat Your Message
A strong brand message conveyed many times in multiple ways to your target audience allows you to get valuable feedback from your customers and will reinforce your brand identity, producing within your audience a long-term memory of your brand. Your message typically ties in with your purpose or your company’s mission statement. Pixel Productions’ use of analytics tools and direct feedback tools will allow you to know quantitative and qualitative values about how effective your message really is. In addition, repetition of your message in multiple forms of media and print advertising allows your brand identity to concrete itself in the minds of your target audience. Consistency throughout your brand design strategy will create coherence from one ad or media form to the next, while repetition is key to long-term memory retention. Let us collaborate with you to craft a focused message across your entire brand identity that is reflected in all of your media, social web interactions, and customer interactions.
A memorable logo engages your audience and causes them to ‘brand’ you in their minds. Pixel Productions can work together with you on a creative logo design that accurately reflects your brand’s purpose and identity. We can even help you make your logo easily recognizable and relevant enough to raise awareness about what your brand’s purpose is.
Create Your Print Materials
Print materials such as business cards, envelopes, stationary, print ads, and the like should all bear your unique logo. Pixel Productions can create and backup these important print materials for you. Your brand identity should be applied to whatever marketing collateral your company uses or needs, such as your website, brochures, posters, CD labels, booklets, stickers, trade show displays, and more.
Building and growing upon your product line provides your audience with a needed or desired product or service. Pixel Productions can assist you in organizing and expanding your product line to cover a range of intended uses and to become the industry expert for your type of service.
Design Your Product Packaging
Your product packaging should align with your brand identity. Product packaging that conveys your product’s purpose and you brand identity will draw the customer in and encourage them to buy. Pixel Productions can guide you in shaping and designing your product packaging, from how it will be presented on a store shelf to the actual art and wording that adorns the package. We’ll determine packaging methods that best suit your retail situation and your budget.
Design or Re-Design Your Website
A powerful website is one of the number one ways for you to increase business. Pixel Productions can help you align your brand identity with your website by coordinating it with your logo, your audience, and your company’s personality. This ensures cohesion between your brand identity and your website identity.
Affirm your Brands’ Presence
A successful brand design strategy will create rapport, validity, and confidence with your audience base. Pixel Productions can assist by highlighting your company’s unique qualities and instilling confidence in your target audience by making your brand ever-present in a multitude of relevant places, whether online or in-store. In other words, be where your audience is and back up your product or service with its deserved confidence. We can help you assert yourself as an authority in your industry or field with a robust, relevant, helpful, and consistent presence.