This pet industry client decided to outsource SEO services to us.
When this client signed up for our RANK 1 SEO managed services, they already had quite a lot of keywords ranking in the top 100, but unfortunately it’s the top 10 that generates revenue. The client didn’t have a team who could recognize or realize these opportunities and that’s where deciding to outsource SEO services can really pay off. Using our “easy wins strategy” our Portland SEO consultants were able to cherry pick dozens of high value keywords right off the bat.
Like we mentioned above, this is where we look for keywords that are ranking somewhere in Google, but not in the top 10 where it really matters. By identifying these easy wins keywords, we can identify important Google ranking factors that will allow us to quickly drive them up Google search rankings for traffic and gains.
In our initial research for this site, there were about 1000 easy wins keywords, ranking mostly on page 2-3 with traffic between 10 – 9,400ms and with a CPC between about .50 cents – $6.
There was HUGE potential here, but since none of the pages were hitting page 1, the site wasn’t getting much love.
Key Take Aways:
Why outsource SEO services?
• identify easy win keywords
• identify key Google Ranking Factors
• establish custom SEO strategy
• create high quality content tailored to your audience
• create a link building strategy to ad credibility and increase rankings