Step 3: Design & Application
Once the primary brand messaging is established, it’s time to make sure the design and materials match the value of your brand. Consistency in your brand message affects the type of paper you use, is reflected in how quickly your website loads and affects how your audiences responds to your marketing materials. Prospects, clients, vendors, and competitors make assessments about your company’s offering, value proposition, and quality sometimes purely based on a communication piece. This will have direct effects on sales margin, prospecting, and inbound marketing tactics, so maybe it’s time we talked.