Expert Tips on How to Use Google PPC to engage and market to your audience, generate leads, campaigns and get sales.
How to Plan an Affordable PPC Ads Campaign If you want to win at Google Adwords you need to really plan out not only an affordable PPC Ads campaign, but a laser targeted and segmented campaign. Getting your marketing message in front of the right people is not always easy, and making mistakes can [...]
Don’t Fall for the Google Adwords Unlimited Clicks Scam! Everyone wants more clicks, traffic and leads, but Adwords Unlimited Clicks for your business... Don't fall for this Common Adwords Scam. Phone call scams have been around for a long time, but lately I’ve been seeing a BIG resurgence of Facebook and Instagram ads where “agencies” [...]
Google Has Big Plans for Paid Search Marketing in 2017 If Google isn't part of your paid search marketing strategy in 2017, you might just want to take a look at what Google has in store for businesses like yours. Search engine marketing has been synonymous with paid search marketing for a very long time. [...]
Why Should My Business Use Google Adwords PPC Management Why your business should use Google Adwords plus 5 reasons your business should outsource PPC Management. Why Small Businesses Should Use Google AdWords Many small businesses find it hard to justify spending money on paid advertising solutions, viewing them as a financial black hole. While there [...]
New Image Requirements Spotted in AdWords Responsive Ads If you advertise on Google's pay-per-click (PPC) platform AdWords, you should take note of new image requirements that were recently spotted in responsive ads. When speaking at the Google Performance Summit earlier this year, the Mountain View company announced responsive display ads for AdWords. Basically, these [...]
Google Adds Store Visits and Distance Reporting to AdWords Head's up retail store owners: you can now find store visits and distance reporting data within your Google AdWords campaigns. The Mountain View company announced this new reporting feature earlier this month, enhancing the effectiveness of its pay-per-click (PPC) platform for local businesses. Located under [...]
Google AdWords to Launch New Click to Text Message Extension Adwords marketers are always looking for ways to enhance their PPC campaigns and the new click to text message extension could be a great way to improve ROI. Extensions are a great way to enhance your AdWords campaigns, adding new functionality to further [...]
5 Steps To Dominate with Google Shopping Ads in E-Commerce Don't Be Afraid. Enhance Your E-Commerce Marketing Strategy with Google Shopping Ads and these 5 simple steps. Many e-commerce sites struggle to generate sales due to insufficient traffic. Without prospect customers visiting their site, they will have a difficult time generating sales. While there are [...]
Spotlight on (PLA's) Google Product Listing Ads Popularity The popularity of PLA’s Google Product Listing Ads with online advertisers is soaring and clearly Google is taking notice by improving their reach. Google PLA’s have been getting a lot of coverage lately. Larry Kim, founder of WordStream, recently wrote a post on “how product listing ads [...]
Google Adwords Experimenting with Green Ad LabelsThe next time you perform a search on Google, you may notice something different: the label for sponsored ads is now green instead of yellow.Google typically displays one of two different types of listings in its search index: organic, non-paid listings, and sponsored, paid listings. If a business wants [...]
6 Ways to Turbocharge Your Online Sales If you've recently launched an Ecommerce store, you'll want to start these 6 ways to turbocharge your online sales straight away. 1. Offer Free Shipping Some online retailers believe the customer should foot the bill for shipping. But there's a reason why e-commerce giants like Zappos and Amazon [...]
Should I Invest in SEO or PPC Marketing? Try killing 2 birds with one stone by using PPC marketing first to find successful terms to target in your seo strategy all while driving immediate, scalable traffic that you can control.Many small business owners and entrepreneurs are wondering whether to pursue SEO or PPC marketing. Both [...]
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