6 Ways to Turbocharge Your Online Sales
If you’ve recently launched an Ecommerce store, you’ll want to start these 6 ways to turbocharge your online sales straight away.
1. Offer Free Shipping
Some online retailers believe the customer should foot the bill for shipping. But there’s a reason why e-commerce giants like Zappos and Amazon offer free shipping: because it’s a cost-effective way to increase sales. The allure of buying a product for its listed price with no strings attached is often enough to entice consumers to make a purchase. So if you aren’t doing so already, consider offering free shipping to your customers.
2. Encourage Customer Reviews
According to a study conducted by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. You can use this to your advantage by encouraging customers to post reviews about your business online. Facebook, Google My Business and Yelp are just a few places where customers can post reviews.
3. Cross-Sell Products
If you aren’t cross-promoting similar products, you are missing out on one of the easiest ways to boost sales. The term “cross-promoting” refers to promoting a product with similar products. If a visitor has purchased or otherwise expressed interest in a new living room sofa, for instance, he or she may also be interested in a matching love seat.
4. Pay-Per-Click (PPC) Marketing
Of course, online retailers can also turbocharge their sales through PPC marketing. Google Adwords, Bing Ads, and Facebook Ads allow businesses to promote their products and services using a convenient cost-per-click (CPC) platform. In other words, you only pay when a qualified visitor clicks your ad. If your earnings-per-click (EPC) is higher than your CPC, you have a positive campaign that’s generating a profit.
5. Search Engine Optimization
Don’t forget about the basics of search engine optimization when creating and managing your website. Search engine optimization requires a combination of on-page and off-page strategies. On-page strategies may consist of unique titles, meta descriptions, interlinking content, etc., whereas off-page strategies consist of backlinks, brand mentions and social signals.
6. Publish Content Targeting Long-Tail Keywords
When creating content for your blog or website, focus your efforts on topics centered around long-tail keywords. Short-tail keywords may have more search volume, but they generally have too much competition to may them worth the investment of your time and energy. Publishing content around long-tail keywords will give you the upper hand, as there’s less competition and your content will be more targeted to its respective audience.
