Pinterest has proven itself to be a powerful force for driving both traffic and sales for business owners. An article from Mashable.com states Pinterest drives more traffic than Twitter. Whether you’re a blogger, an e-commerce business owner or a small business owner with a brick-and-mortar store, you need to know the ins and outs of […]
Owning your own business; it’s the American Dream, right? Needless to say that launching a start up and making one successful are two very different things.As many have discovered, growing a local small business is a HUGE accomplishment. A large part of this is due to the fact that 8 out of 10 entrepreneurs […]
Many name brands became so by creating a universally-recognized image. And while many company’s products are what serve as that image, it is often a character representing that product or service that stands out more vividly in a consumer’s mind.
Take a look at some of the most iconic brand mascots over the years.1. Mr. Peanut
I was trading funny design stories with a colleague of mine Rachelle, from NTI Data, and she shared this infographic with me that she had done a while back. I got a few good chuckles out of it so I asked if I could repost it here to share with you all. Hope you enjoy […]
No matter what business you find yourself in, having a great website is no longer an advantage, but a necessity. A great looking, well-thought out, and functional website is key to building a reputable online presence. Having an outdated or broken […]
Online reviews are the modern word-of-mouth advertising. According to the 2014 Local Customer Review Survey conducted by Search Engine Land, 88 percent of consumers read reviews online.
Getting busy customers to write a review of your business can feel a bit like wrangling cats. It’s tough to strike a balance between professional begging and outright bribery. […]
Mobile, mobile, mobile… it seems like that’s all you hear about in the eCommerce space these days. Well, I suppose that’s not without good cause as 78% of mobile […]
The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic.Consumers Reject Traditional Advertising
Native advertising is a welcome […]
If you have decided to start a blog to expand your company’s online presence, you will quickly realize that it takes a lot of hard work to get good results. The increase in sales or brand exposure won’t come overnight, so you have to be patient and you have to work for it. Before you […]
There’s no shortage of cloud-based storage services for businesses and individuals. There are the perennial heavyweights such as Google Drive and iCloud, and then there are some lesser-known services that have found their own niche in the market. But which ones have come out on top as the best cloud-based services for graphic designers? Here […]