SEO Tips – Boost Your Google Rankings in 2022

Are you looking for ways to boost your Google Rankings in 2022? I’m sure you are, get the best SEO tips to drive rankings this year from Chris Sears of Launch North right here.

SEO Tips – Boost Your Google Rankings in 2022


Google over the last few years has made a massive shift in how they determine who will rank up on search engines. In the early days, SEO was about generating backlinks and placing your exact phrase search terms within your page. 

In today’s digital world, search engines favor websites that create high-quality content, produce the best user experience, and add more value to their site visitors.

Continue reading below for the top SEO tips by Launch North.


Content Marketing

Content marketing is arguably the most important factor for Search Engine Optimization in 2022. Not only does your content need to be well written, but it also should be in-depth and as informative as possible.

Google loves content and is a strong signal to tell search engines what your business is all about. Below are some top tips to improve readability and increase the value of your content.

  • Create an FAQ section on your landing pages
  • Run your website through to see if it’s duplicated on other sites
  • Explain what makes your business different from others
  • Separate your content using sub-heading (H2, H3, and H4 tags)
  • Make use of internal links where relevant
  • Create a blog and post frequently



How users experience your website has never been more critical to your rankings on Google. In 2022 Google has placed a higher level of importance on factors such as the loading speed of your site, is it mobile-friendly, do you have broken links, and does your content contain internal and external links.

With core Google updates like Core Web Vitals, if you haven’t already been optimizing your website to promote a higher user experience, it is likely your rankings will fall behind.

Below are our top tips to improve your user experience:

  • Optimize the speed of your landing pages
  • Make your website mobile-friendly
  • Implement internal linking
  • Simplify your site’s navigation
  • Utilize UX design to be SEO-Friendly.


Off-site Marketing

By creating great content, you should be generating a strong backlink profile organically. However, if your website is new you might need to manually assist in building your backlink profile.

The type of backlinks you build for your website will play a big role in how well your website rankings, make sure the sites that are linking back to you are high quality and relevant to your industry.

You can generate high-quality backlinks the following way:

  • Create guest blog posts on industry-related websites
  • Create high-quality blogs on your own website and find others to link to it
  • Speak to your partners and generate backlinks through them
  • Leave testimonials for companies that provide backlinks
  • Research your competitor’s backlinks using


Keyword Research & Tracking

When improving your rankings, it’s important to ensure you’re not only moving up for the right keywords but that you’re tracking your progress that signals what you’re doing is working.

There are many options out there to choose from when it comes to ranking tracking software. Industry favorites include SEMrush, Ahrefs, and AgencyAnalytics.

With these tools, place in your keywords and determine what the best search terms are for you by both the relevance and search volumes.


Conversion Optimization

Driving traffic to your website via Google is one thing, but is it converting? Firstly, you need to make sure you’re tracking your site Goals, this can be phone number clicks, forms being filled out, or users simply visiting your contact page. 

If you haven’t already set up Google Analytics, it is recommended you do this as soon as possible so that you can collect as much data as possible.

Below are the top tips to increase your online conversions:

  • Add your phone number and ensure its clickable on mobile devices
  • Simplify your forms and collect only the necessary data
  • Test your website on mobile devices
  • Split test your call-to-actions using Google Optimize
  • Improve the quality of your images
  • Increase your website site speed to 3.5 seconds or less



Every business with a website is looking for the best SEO tips to increase Google rankings, if you follow the steps outlined above you’ll have a solid path to accomplish those goals. Ultimately, if you’re looking to drive rankings in Google search – you need to focus on user experience starting with content and following through with relevant links and quality CTAs.