5 Effective Ways to Increase a Website’s Conversion Rate
How do you increase a website’s conversion rate? Check out these 5 easy and effective methods right now.
Arrow vector created by pch.vector – www.freepik.com
From website and landing page design to the way you write content, there are no shortage of ways to increase a website’s conversion rate.
Optimizing your website and its content for better conversions will increase its performance and ROI for your brand, regardless of where you publish it. In this post we’re going to cover 5 super simple yet super effective ways to increase a website’s conversion rate.
Before we jump in to these amazing tips to increase a website’s conversion rate, you should remember one thing;
The right eCommerce design for your audience always plays a key role in converting your users.
Why? Because the right design convinces and converts your users before they leave.
Bear in mind, however, that even if you have a page set up, it does not necessarily have to translate to higher profits. Your website may attract thousands of visitors daily, but for a variety of reasons, these potential customers may all leave it without taking any meaningful action.
To help you with that issue, we have prepared a list of the most effective ways for you to increase the conversion rate of your website, including removing irritating pop-ups, implementing a professional review section, offering a live chat option, introducing timed sales, and even adding a third party signup service. Explore the tips below and smile at how much your conversion has risen!
1. Live Chat
The remote business experts from www.getweave.com say that a live chat option is an excellent way to improve the conversion rate of any website. Such a function allows you to talk to potential customers and address their questions or concerns in real-time. It can also be a great way to push them towards making a purchase, as you can direct them away from your main page and towards a product-focused entry point instead.
2. Removing Annoying Pop-Ups
While pop-up windows may seem like a great way to increase conversion rate, the truth is that they are more likely to have the opposite effect. Such intrusive messages are usually placed in the centre of the screen and require users to close them before anything else can be done on the page. Not only do most people ignore them, but it actively turns some away from your website, making them leave within mere seconds. So, you might want to get rid of pop-ups altogether.
3. Review Section
Many customers are always looking for advice before making a purchase, especially if what they need is outside their area of expertise. Because of that, adding a review section to your website can be a great way to convince some of them to purchase your goods. It is also beneficial if you are planning on starting an affiliate marketing campaign, as it makes it easier for you to post reviews coming from other bloggers and site owners.
That being said, you should make sure that your reviews are authentic and trustworthy, as most customers can smell a lie through a computer screen. Make sure that you respond to any negative reviews as well, as such reviews can actively hurt your conversion rate by making people doubt your products or services even before they have the chance to try them out on their own. By doing that, you will make it known to your potential customers that the issues that other people have pointed out have been taken into consideration and addressed.
4. Signing Up via Third-Party Services
Many people who visit your website may not be ready to make a purchase immediately, but they may be willing to receive updates about your products, particularly if you are an up-and-coming company that has yet to establish its name on the market. To encourage such actions, you should consider adding an option for customers to sign up via third-party services, such as Facebook and Twitter.
It can be a great way to stay in touch with potential clients and eventually convince them to make a purchase. Moreover, having a third-party signup option is usually a great indicator of being a legitimate business and will definitely have a positive effect on your conversion rate.
5. Offering Time-Limited Sales
While it is true that you need to be careful with your pricing, it is also true that adding a timed sale option to your website can help you push sales. With this, you can convince customers to act sooner rather than later because once the timer runs out, the discount will no longer apply, and the price will revert back to what it was originally.
By offering time-limited sales, you are motivating people to make a purchase by lowering the price of a product. Other than that, you are encouraging potential clients to take action by establishing a clear deadline.
In Conclusion
When it comes to improving the conversion rate of a website, you have to be willing to experiment and test different strategies. The five tips listed above will help you get started with increasing the conversion rate of your website. When used together, they can easily make your profits skyrocket to really exciting levels. So, try these tips out today and see how much your business has improved. Good luck!
