10 Proven Ways to Promote Your Amazon Store and Drive More Sales
List my products on Amazon they said… Are you struggling to get sales? Here are 10 Proven ways to promote your Amazon store for sales.
Why publish and promote products on your Amazon Store?
Amazon is the biggest marketplace globally, and it’s only getting bigger. It has more than 10 million sellers, and sellers on Amazon are expected to sell $200 billion worth of products in 2020.
Running an Amazon store is a big commitment and takes time, effort, and of course, money. But once it’s up and running, it’s fun to watch your store grow and do well.
However, this isn’t always so easy. As they say – success doesn’t happen overnight. You have to first learn how to sell on amazon for beginners. Plus, you need to put more into your business to boost sales. There are plenty of tools and resources you can use to help you in this task.
Here are some simple ways you can promote your Amazon store to increase sales:
1. Get Amazon Reviews
Getting more reviews is one of the best ways to grow your business on Amazon. A new customer will be more likely to buy your product if they see that other customers have given it a favorable review.
In addition, when people decide whether or not they should buy something, they look at the price first and then consider the product itself. But if there aren’t enough reviews (or any reviews at all), buyers are less likely to trust that what you’re selling is worth its price tag.
That’s why it’s so important to get honest feedback from actual users of whatever product you’re selling—and the best way to do this is through Amazon reviews!
2. Sell on Facebook
Facebook is a great way to promote your Amazon store. It’s easy to set up and relatively affordable, especially if you’re just starting out. Plus, Facebook ads can be targeted to specific audiences and demographics so that you can make sure your ads reach the right people. Once someone clicks on one of your ads, it will take them directly to either a product page or an individual listing within your Amazon store (the “buy now” button).
This makes it much easier for people who see your ad via Facebook to buy something from you than if they had clicked through from Google AdWords or another platform.
Facebook ads are also great because they give sellers access to new customers—or at least people who don’t already know about their brand, leading them to become repeat buyers in the future!
3. Create a Blog to Promote Your Amazon Store
Another fantastic way to promote your Amazon store is to create a blog.
A blog can be used for many things, like creating more content and building authority, trust, and community engagement. This can help you drive traffic back to your storefront, which will lead to more sales!
Here are some great ways that you can use your blog:
- Create More Content:
You can write articles about anything related to your product or niche. This will help build authority around the niche or product category (which can also help get people into the mindset). These articles could be short but still, contain enough information that people see them as resources when looking for more information on a topic.
- Build Community:
When someone joins in on the conversation on social media or by commenting on an article posted on blogs, it creates an environment where users feel comfortable sharing their opinions and interests with other users who may have similar interests! This creates natural engagement between people who share common goals or passions together—also known as “community”!
- Take advantage of marketing tools like Sponsored Ads:
Sponsored ads allow you to pay money to have your products be shown at the top of someone’s search results page or within their feed if they click on something else first. You’ll only pay when someone clicks on your ad (and even then, it’s usually less than $0.50 per click). You can also use sponsored ads to increase conversion rates by showing them right after someone views or adds an item to their cart but before checkout so that customers remember why they wanted it in the first place (and hopefully come back later).
4. Offer Special Discounts
Discount codes are a great way to drive sales. The more you discount, the more you will sell. Use discount codes to promote your products and future sales.
You can offer any sort of discount that makes sense for your store:
- Percentage off – Buyer has to enter a code during the checkout process to receive the discount (e.g., “40% Off”)
- Fixed amount off – Buyer has to enter a code during the checkout process to receive a fixed amount off (e.g., “15€ Off”)
5. Content Marketing
Collecting emails and Sending newsletters is a form of content marketing that helps promote your Amazon store. Collecting targeted emails will allow you to send newsletters and even automated messages like holiday sales or discounts on particular items.
The easiest way to do this is with a sign-up form on your Amazon store.
- Use something like MailChimp or Aweber for email marketing software (it’s free). You can also use Constant Contact if you want more options for automation. Still, many prefer MailChimp because it’s easier for beginners and has better templates.
- Collect emails by offering a freebie in exchange for signing up! The best thing about using this strategy is that it gets people into a habit of checking their inboxes regularly, so they don’t miss any important information from you, such as new products/deals/etc., which makes them more likely to buy from your store the next time they visit Amazon.
6. Use SEO to Boost traffic
Search engine optimization, or SEO for short, is a set of rules you can follow to make your website more likely to be found by search engines. Good SEO isn’t just about getting traffic—it’s also about making sure that traffic converts into sales.
For example, if you want people to find your product page on Amazon when they search for “blue shirt,” you’ll need to ensure that the title and description of that page are optimized for this query (and all similar ones). That way, when someone searches for “blue shirt,” they will see your listing appear first in their results listing. On top of getting more clicks from shoppers who are already interested in buying blue shirts like yours? That’s right: it’s free advertising at its best!
7.Create comparison tables and comparison charts.
Comparison tables are handy when selling similar items from different brands or sellers because they allow prospective customers to quickly compare prices, features and more without having to click through multiple pages of results with each search query or browse through endless reviews. They’re also an effective way to drive more traffic to your product listing page.
Here’s how you can use comparison tables on your Amazon product page:
- List the features of each product you’re comparing in separate columns.
- Include images of each product so customers can see them side-by-side.
- Highlight the main differences between each pair of products, such as price or color options.
8. Add Images and Videos
The most obvious way to get noticed on Amazon is by adding images to your listings. This can be as simple as uploading a photo of the product itself or showing it off in an environment that helps customers visualize how it will look in their home. Make sure you include at least one image for each listing, and try using at least two if possible.
If you want to take things one step further, consider creating an entire gallery of photos for each item on your listing page. The more photos you have, the better — especially if they’re high-quality images taken by a professional photographer who knows how to showcase products in their best light.
Include Reviews and Ratings Too!
This shows potential customers how well-received the product is by others who have purchased it in the past, which can give them confidence that they’re making a good decision when they buy from you as well.
9. Update your product descriptions
Amazon shoppers spend an average of 3 minutes reading product descriptions before making a purchase decision, so they must be clear and concise.
Use bullet points instead of paragraphs whenever possible; they help readers scan quickly through information without getting bogged down by long sentences or paragraphs full of information they don’t need at that moment in time.
In addition, include a call to action in every description — this could be something as simple as “Buy now!” or “Add to cart,” depending on what type of product you’re selling — so that customers know exactly what action to take next when viewing your page.
10. Affiliate Marketing
If you’re an Amazon merchant, then you know that there are many ways to promote your store and drive more sales. But one of the best ways is through affiliate marketing.
Affiliate marketing is when you partner with other companies who sell similar products and give them a percentage of sales for any purchase made from their links. For example, if I were an affiliate of Amazon and sent people to my website from my affiliate link, any purchase made on Amazon would earn me some money.
One of the most significant benefits of this relationship is that both parties can benefit from each other’s efforts. The affiliate marketer gets paid for every sale they send to the merchant, while the merchant gets free traffic to their site for every sale made through their partner’s link.
Learn how to drive traffic and promote your products on Amazon.
To sum it up, there are easy ways to promote your Amazon store by:
- Getting Reviews
- Use the power of social media like Facebook
- Creating additional web resources like a blog
- Marketing tactics like discounts and promotions
- Content marketing
- Drive traffic to it.
- Creating a visual comparison of why they should choose your product
- Adding high-quality videos and images
- Detailed and clean product description and specifications
- Affiliate marketing
Let’s face it, Amazon has cornered the market on e-commerce. That alone is a great selling point for why you should build your store there. Ensure that when people land on one of your pages, they check out all the other great things in your store! These are techniques that are guaranteed to work. Your product will be done selling quickly and you’ll start getting more sales almost immediately after you apply these strategies.
So take a few minutes to read through this article, learn about these strategies and then put them into action for yourself. Then sit back and enjoy the increase in sales.