E-Commerce Success = Effective SEO Strategy, Read on to Find Out
SEO has the highest ROI of any ecommerce marketing strategy yet, most E-Commerce shops are put together with little to no consideration of an effective SEO strategy for search engines.
In our modernized world where everything keeps on changing, replacing the old with something better and keeping up with every technological advancement is a prerequisite of an online business. It makes sense that we shouldn’t be taking everything we know to last forever in its exact form.
In order to keep up with the virtual advancements, we need to be constantly aware of the current trends. Businesses are now thriving on their virtual marketing techniques. The reason why and how millions of corporations are prospering is because they are efficient in their marketing skills — learning how to gain organic traffic for their online websites.
One of the most common yet important ways that they complete those tasks is by constantly upgrading their SEO strategies.
SEO Strategy — Roadmap to Success
Search engine optimization (SEO), is a process that can help search engines like Google, to understand a user’s intent and to guide them towards website’s links that they might be interested in.
If you can work on figuring out effective SEO strategies, then search engines are more likely to guide virtual users that are searching for topics similar to your website content — towards your webpage and provide your website with an immense amount of organic and natural traffic.
The more effective these strategies are, the more likely and easier it gets for virtual users to find your website link at the top of the list from the search results. The more traffic your website gains, the more potential customers you get. The influence spreads making the visibility of your website more apparent in the search engines such as Google, Yahoo, Bing etc.
Tactics for SEO Strategy
Even if you come up with great SEO strategies and hacks to get on top of the list in search results, these techniques will never remain absolute for long. They will change and the problem is that when they do, you can’t get notified about that.
Building an effective SEO strategy can keep you at the top of your game in the online marketing business. Millions of virtual companies are competing against each other to get the most traffic delivered towards their website, which is why having an effective SEO strategy can be highly beneficial if you want a successful online business.
If you don’t want to fall behind your virtual competitors, then continue reading further!
We have come up with some of the best ways that can help improve your website’s ranking and increase the number of organic traffic that comes your webpage’s way.
Effective SEO Strategies for Your Ecommerce Business
Do you know the value of investing in SEO?
Above $2.3billion sales in retail ecommerce have been made globally. With so many online businesses out there, you need to come up with tactics that will help you thrive and survive the ecommerce industry. Here are some tips for SEO strategy.
Focusing on specific keywords is the most obvious method to opt for – but focusing on a cluster of topics related to your web content is much better instead!
The reason why we suggest to search for keywords is because Google itself is enhancing —it has become more advanced in order to efficiently understand what the virtual user is searching for and how to find ways to guide them towards specific links that can quickly resolve their issues.
But don’t think that this method will automatically get your link on top of the search result. It’s a predictable method but, it can work effectively for you if you can think more of the context around your topic.
Think of what a user would specifically look for rather than what they would type. For instance, Offer Factor goes for keywords that have exact match in AdWords Keyword — Google’s tool for keyword search. It also capitalizes on keywords for blogs.
Source: Offer Factor
If you choose broad keywords, this would make it harder for the user to search you, leading to higher bounce rate and lowers rates of conversion. So when you narrow it down to a specific topic, it makes it easier for Google to guide the user directly to your link.
Using long-tail keywords is the best way to target your customers. It is observed that above 70% of the search traffic comes through long-tail keywords.
Source: Neil Patel Official Blog
Another great way to improve traffic onto your webpage is by adding a FAQs section in your online store. Not a lot of people know this but, it has been known to be one of the most effective ways you can increase the visibility of your webpage in search results. Your focus should be more on organizing the structure of your web page contents based on related keywords and products adequately for better results.
What’s really great is that you are helping your virtual customers with any queries or answers they might be seeking through the use of this section. This makes your customers more willing to trust your brand and buy more of what your online business has to offer.
Upgrade the Meta Descriptions
These descriptions include two or three line phrases written right beneath the URL link of your webpage in the search results. These descriptions are meant to give a small introduction of what your webpage is and what information it might contain.
Google tends to clear out and flush any complex and difficult-to-understand descriptions from being at the top of the search results. That’s why you must be creative yet very specific when writing your sites Meta description and make sure it’s not too complicated.
Indulge in Product Videos
If you have noticed Google’s algorithm, then you must have seen how often videos pop up at the top of the search results on any topic that is written onto the search engine.
The reason being, people can understand things better by looking and listening, rather than reading it from a screen.
In fact, according to the research done by Animoto in 2017, 64 percent of the people who watch marketing videos on Facebook say they are more likely to consider buying the product.
Make videos of your products — properly describing its details and perks and post them online while this trend is still running wild! It’s another constructive way to gain more natural traffic towards your website. Plus, you can stay toe to toe with all the other online businesses that are opting for the same method as well.
Increase Page Loading Speed
Do you ever get so annoyed when you have to wait forever for a webpage to load that you eventually give up midway and close it? Well you aren’t the only one.
What most people don’t know is that another thing that gets taken into account for getting the top place in the search results is how fast the loading speed of your webpage is. Search engines like Google and Bing pick out only the fast loading pages to present first to any potential virtual user.
If your webpage doesn’t load fast enough, then you could lose credibility and the amount of traffic coming your way will decrease and that would dramatically reduce the profits that you could’ve gained.
Some of the ways you can increase the speed of your webpage is by decreasing the amount of plug ins and instead opt for caching plug-ins. Optimizing your web page content photos and turning them into good quality has shown through research to increase the amount of conversion rate.
Through this optimizing method, you can even use your photos to interest potential customers. They will trust the quality of your products and the increase in speed of the web page is likely to generate more traffic towards your link which would then increase the number of profit rankings of your online business.
Don’t be one of the many E-Commerce store owners who are neglecting their SEO. By creating an SEO strategy you can take advantage and gain a competitive edge over your competitors. Don’t forget, you will see the benefit of effective SEO well into the future with just a little effort up front.
If you’re looking for more E-Commerce SEO strategies like link building, click here.