Top 10 Link Building Strategies For SEO

Trying to tackle link building all by yourself? Here’s 10 Link Building Strategies for SEO that will get your content ranking in search.

Top 10 Link Building Strategies for SEO


SEO has a lot of aspects to tackle, from a well structured website down to quality content.

All of those SEO aspects are for not without link building strategies to back them up

Link building strategies for SEO provides the power to increase your domain authority and have people find you organically online! Yes, it can be a bit difficult finding quality links to add to your content, or being linked to by other websites.

That’s why it’s important to create link building strategies for you SEO plan!


If you’re wondering where to start, then read on as I show you the top ten link building strategies for SEO to help you get your content ranking online.

Taking on link building for your website is going to require effort, but these ten helpful strategies will guide you to successful results:


1. Use the HARO Technique (Help A Reporter Out)

HARO link building strategy

This is a strategy meant for journalists, though business owners and bloggers are also able to take advantage of this! Journalists use this HARO to look for stories, and you can utilize this technique by pitching stories to them, getting valuable backlinks as a result.


To start doing this technique, register on the Help a Reporter website then receive emails for source requests. They will then list you as a source, linking your website.


2. Blog About the Hot and Trending Topics


Many website owners use hot and trending topics as a link building strategy for SEO, and with good reason. Since these are new topics, not much information is found online and people will want to link you as their hot source!


So if you’re able to be one of the first to report about such relevant content in fast-paced times, then this is a good strategy to follow. It can even get you both a large number of backlinks and new followers!


If you need a little help finding trending topics to blog about, check out this post.


3. Co-Author From High Authoritative Websites

submit a guest post

Guest posting on various websites can also help you get backlinks, as long as your pitch includes you adding a link back to your website. You too can take advantage of this strategy, as long as you guest post on relevant and high authority websites and get your pitches accepted. This is a win-win situation for all because the website gets good content while you get high quality backlinks.



4. Utilize the Broken Link Technique


Many websites, yours included, has broken links.

Turn broken links into a powerful link building strategy for your website’s SEO.

You can use a lot of tools, like Ahrefs, who created that awesome video shown above, to help you find broken backlinks on your site, recovering and repurposing them. Furthermore, you can look for other websites’ broken links and notify the admins, asking if you can create content around those topics related to that broken link or page.


5. Build Excellent Link Relationships


Having quality professional relationships and maintaining them helps in your network and link building!

Building relationships for links is all about joining communities that are related to your industry or niche.

Some great examples are answering questions on Twitter, Quora, and other forums.

Take note: It takes a little time to build an authority presence, but Quora and forums do work quickly to start getting traffic in!

Share people’s stuff: Building relationships is a selfless act. When you see a great piece of content, share it. This is a great way to get someone’s attention and they might even return the favor with a link down the road.


6. Create a Blog For Your Website

Does Blogging Help SEO

This is an old but gold link building strategy!

If you don’t have a blog for your website, it’s time to set one up and start creating content about niches and topics which are related to your website. Not only can this increase user engagement and traffic, but other websites would link you as authoritative content, too!

If you’re a small business owner who’s still wondering… does blogging help SEO?

You are going to want to read this post!


7. Convert Your Mentions to Backlinks

This is a pretty simple trick but clever and effective to build links to your website!

If ever someone mentions your website and what your business has to offer, contact them and ask if they can turn the mention to a backlink instead.

Here’s what you need to do:

  1. Sign up for BuzzSumo Alerts (or Google Alerts).
  2. Set up backlink alerts to receive daily digest.
  3. Set up brand mentions to receive daily digest.
  4. Email websites mentioning you by starting with a thank you, offer help or advice, then ask if they wouldn’t mind linking to you as it would make it easy for readers.

Email Template:

Hey, [name]!

I hope you’re doing well. I see you’ve [mentioned a post I’ve worked on].

Thank You!

I was doing some research this morning and noticed you [that your readers might benefit from a link to this post].

Include [URL].

If you don’t have the time no worries, but let me know if there’s any other content I might be able to contribute to your site or readers.


Either way, keep up the great work!


[your name and title]


While this is pretty easy, take note that this strategy only works if the websites haven’t linked back to your website from the said piece.


8. Try the Skyscraper Technique

The Skyscraper technique is a tough strategy but very effective when link building. This is a link building technique developed by master link builder and content creator Brian Dean.

You will need to write up amazing and informative content related to specific issues about your industry or niche, offering solutions and call-to-actions around your piece. If you have the right solution or information, then you can get authoritative backlinks, though it takes time!

Check out Brian’s Case Study; where After executing “The Skyscraper Technique“, the number of backlinks to his page shot up like a rocket:

Referring Domains Ahrefs

More importantly, organic search traffic to his entire site — not just that post — doubled in just 14 days!


9. Check Out Local Influencers and Directories

Interviewing or collaborating with influencers can give you a lot of local links, with more fans and people sharing them. You can find local influencers through connections and contact details, or through online tools and websites.


Furthermore, you can check out your local directories as sources for local links. This can help you create strong relationships for future link building collaborations as well.


10. Finding Linkable Websites and Creating a Good Pitch

Fortunately, there are now great tools and websites that can help you find authoritative websites related to your niche. Once you have your list of potential blogs and websites you can write or collaborate with, it’s time to make a pitch!

Check out the Top 10 Branding Tools and Strategies to Boost Your Business

Ensure that your pitch is personalized, straight to the point, including what you can offer for them, as well as your appreciation.


Wrapping It Up

The more high quality links you earn the higher your rankings, but only if you use the right ones, and it may not be easy! Good SEO companies like ADEL SEO, and Pixel Productions encourage business owners to implement proper strategies, so that you can reach goals while being able to increase rankings!

It takes a bit of time and auditing, but in the end, it will be worth the results.


Hopefully, this article on the 10 link building strategies for SEO helped you find what works for your website.

So don’t wait any longer and look into any of these strategies now.


If you have any questions or want to share your tips and experiences on link building, then comment below. Your thoughts are much appreciated.