5 Search Engine Optimization Tips & SEO Trends for 2019
Looking for the hottest search engine optimization tips and SEO trends for 2019? Take a look at the SEO trends that will really matter here.
If you own a website and you’re planning on making it even better for the next years to come, then one of the first things you need to do is to ensure its visibility through the proper strategies! Through focusing on your SEO, especially during the final months of the year, you’ll be a whole step ahead of your competitors and be able to optimize your website for both search engines and consumers.
As a result?
You get more traffic and better chances of earning from sold products and services!
However, what are the things to watch out for in the next year?
Read on as I show you the five Search Engine Optimization Tips and SEO trends to think of in 2019!
How Is Search Engine Optimization Going to Change in 2019?
We can expect mobile to continue to take precedence in terms of optimizing for SEO, but there are some things you may not have expected to impact your performance in 2019.
It would be wise to expect voice search to also play a continued role in shaping search rankings and how we optimize for impressions.
When speaking about impressions, we should also look at ways to compensate for Amazon taking impression shares away from search.
Kent Lewis, President and Founder of the Portland based performance firm, Anvil, recently made this statement in an interview;
56% of consumers begin searches around products on Amazon (not Google), According to a Kenshoo study. This is a huge shift that we’re seeing and Amazon search cannot be neglected. Amazon really could be the new Google.
What else is going to continue to change SEO in 2019?
AI Will Change Keyword Research
For starters, artificial intelligence will be one of the ways search engines will scout your website to see if the content you put is quality and informative.
Because of this, SEO specialists like Brand That Name need to start becoming more knowledgeable about machine learning and automation.
While VR and AR won’t have a significant impact on SEO, SERPs will begin becoming more personalized, taking account users’ hobbies, location, search history, and gender.
Because of this, it’s time to rethink the way you post and use keywords!
Search Intent and Code Optimization Is Emphasized
SEO specialists have predicted that websites will be penalized if they have a load time of over two seconds and that search intent will start becoming more important when considering one’s ranking.
Keywords MAY become less important, with key phrases and specific keywords becoming more emphasized in both voice and mobile search.
Not only will the data and interpretation be focused, but security and performance of your website to ensure that users enter a site without the risk of viruses or lack of user experience.
User Experience Will Be Even More Important
Like mentioned, the user experience will now be more emphasized compared to before, when keywords were focused on.
One of the largest ranking factors will be how satisfied a user is when entering a website, as Google is focusing more on personalized search results.
So for a website to perform well and be on top, the better user experience is much-needed, from improving in loading time, engaging content, and an easy-to-navigate layout to prevent them from clicking the back button and heading on to your competitors!
With technology booming, there are many improvements to search and SEO. But how exactly will this affect the way search engines run in the near future, and what should we be paying attention to?
If you’re wondering where SEO web design and search engine optimization is heading, here are the trends to watch out for and to implement for 2019!
Here are the five search engine optimization tips and search trends to watch in 2019:
1. Start Being Mobile-Ready
Mobile-first indexing refers to search engines using the mobile version of your website to index and rank it. Mobile-first indexing doesn’t only refer to mobile-only, as there is still a single index for both desktop and mobile.
BUT, it means that you should still focus on making your website mobile-friendly to have it more responsive and user-friendly for both your viewers and the search engine.
Make sure to track your mobile page’s speed, layout, and if it delivers good user experience.
2. The Featured Snippets Rankings Will Have Better Value
Featured snippets are now taking the top spot in Google rankings because of its keywords. This is a huge deal, as users will see these results first, even better than being at the top of the list.
If you want your website’s key pieces as a featured snippet, here are some tips to follow:
- Create good content that would rank on the first page
- Focus on answering questions in short yet informative sentences
- Use bulleted lists and numbers, especially for your subheaders
3. Create High-Quality Content
This is probably an obvious trend to focus on, though not a lot of website owners focus on content but the amount of keywords in it! High-quality content is just more important, if not more crucial now than keywords.
Just recently, Google confirmed that there is an algorithmic update that focuses on the quality of your content. After all, this search engine is committed to serving their users only highest-quality content. With that being said, be sure to do your research and deliver original, interesting content users will appreciate.
The following infographic from Inklyo offers up some awesome stats on the state of content marketing today.
4. Voice Search Is Coming
Yes, voice search will start gaining popularity as the years come. After all, many people are now using Alexa and Siri for their commands and searches. As the technology improves and becomes accessible, the more people will start using it. That’s why you need to ensure that you focus on voice search optimization as soon as possible to stay on top.
One of the biggest Search Engine Optimization Tips to remember is that the whole purpose of these new technologies is for the device to provide the best results for on-the-go searchers.
So to best optimize for voice search you will want to largely focus on;
• local search intent.
• optimize for more conversational search queries.
• use FAQ pages to deliver on these longer search queries.
• focus on the mobile-friendliness to rank high on voice search.
5. Improve Your UX and Look Into RankBrain
Last but not least, start looking into RankBrain, which is part of the core algorithm which uses machine-learning to help users receive better search results, basing on the intent of the search.
RankBrain helps this algorithm interpret the long-tail and complex searches and its intent to match users with the most relevant website and answers.
So it’s best to start optimizing your meta description and headlines, as well as pay attention to your page usability.
Wrapping It Up
With the right type of SEO strategies and knowing the trends that will come in the next year, you’ll be able to be one step ahead and make sure that you’ll reach your goals and reach! It will take time and effort, but it’ll be worth it once you start seeing the numbers improve.
Hopefully, these five Search Engine Optimization Tips and SEO trends to think of in 2019 gave you an idea of what to watch out for. So don’t wait any longer and look into any of these trends now!
If you have any questions or want to share your search engine optimization tips and experiences in improving your SEO, then comment below.
Your thoughts are much appreciated!