How to Run an Authentic Business Blog – A Comprehensive Guide

What part of your website generates more traffic, your service pages or your business blog? If you don’t know then you probably don’t have a business blog.

Authentic Business Blog

How to Keep Your Business Blog Authentic in 5 Key Steps


Anymore, it’s common knowledge that every modern business needs to have a website.

However, not all entrepreneurs are aware of the importance that the blog section of that website can have.

According to the research results published by Entrepreneur, businesses that have blogs generate 67% more leads.

Online content is the driving factor for every brand and your blog is the primary source for this relevant, top-notch content.

In this post, we’re going to explain how to make your business blog relevant and interesting for your readers.



By making your website’s blog more authentic to your audience.



1)   Look for the right (key)words


Every word is a diamond. Used in the right context, they will make a sentence shine and glow.

However, if you fail to use words properly, a diamond in the rough it will remain.

To make your business blog different from the rest of the crowd, you need to populate it with the right words.

You can use different online tools, such as Grammarly or Hemingway Editor, to check whether you’ve managed to make the right word choice throughout your blog post.

When publishing online, you have to know that keyword targeting and usage is a massive part of your content writing.

You need to check out what keywords are most relevant for your field of work. This is where keyword-planning tools come on stage.

You should use as many specific filters as possible to generate the keywords that will target the right audience for your particular business services.


2)   Combining relevance and quality


Keywords are just a part of the overall writing style on your business blog. The trick is to make sure that all of these elements remain engaging and professional.

If you’ve read other posts on this blog then you should know that simply publishing posts is no way to gain visitors.

To attract and retain new readers you also need to pay attention to the two following content points:

  • Relevance
  • Quality


Relevant blog posts:


What does relevant mean in terms of blog posting?

Firstly, your blog post is relevant if it covers current or trending topics in your niche.

For instance, if you’re in the cloud niche, your contemporary posts would talk about big data, cloud storage backup, and other similar topics.

Secondly, creating original content based on solving your customers’ problems makes your content very relevant.

The best type of content is personalized. By creating customer personas and utilizing storytelling to enhance your content, you can capitalize on your audience to generate more sales.

Research shows that generating traffic and leads are the top marketing obstacles businesses are struggling to overcome:

HubSpot REsearch

Staying relevant over the course of time is something that your readers will recognize and appreciate. As a result, they’ll keep coming back to your business blog.


Unquestionable Quality:


Being able to maintain the quality of your blog posts is another important aspect to running a successful blog.

There are several steps that ensure consistency when it comes to the quality of articles on a business blog.

First and foremost follow this outline:

• Like I stated above, know your audience

• Understand their pain points

• Assign a key phrase to match your topic

• Make your content in-depth – aim for 2,500 words of insight.

• Call attention to key points


Don’t forget, every post needs to be read and corrected by a proofreader before it’s published on the blog. Even if the authors that write for you use spellcheckers and other tools, some mistakes can go under the radar. If possible, the proofreader should have experience in your field of work.

Apart from that, the outbound links included in your blog posts need to lead to high quality (authority) websites. If you’re not sure whether or not a website is good enough to be shared on your blog, you can check its value and the daily number of visitors with the Worth of Web calculator.


3)   Publicize the blog in social media


While it’s great for your business to have a top-notch blog, it’s even better to inform as many people as possible about its existence.

That is why you should go the extra mile to market the business and the blog on social media.

The easiest way to do that is to share every new post simultaneously in each social network important for your business.

There are many tools that can serve that purpose. Some of them can be used for free while others charge their users with certain fees. You can read more about some free social media management tools on the Wordstream website.

When your audience knows that you publish your blog posts at the same time, they’ll be excited to read every new article that you share with them.

And when the audiences on different social networks can access those posts simultaneously, it increases the conversion potential of those blog pieces.


4)   Mind the blog visuals


Hopefully, I’ve impressed upon you just how important it is for a business blog to pay attention to unique, updated, and outstanding content.

What can also increase the popularity of your blog is carefully chosen visuals.

When I say carefully chosen, I mean that you only use high quality images that are yours or free to use. Do not use copyright protected images.

If you have the time and or skill, taking your own photos can have a powerful impact that will add to your site’s relevance and authenticity.

On the other, you can use images from free stock photo websites, such as Pexels or Unsplash. Here, you can also find some remarkable visuals that will spice up your posts.

Apart from that, it’s important to distribute your business visuals throughout the business. As suggested by the logo design Houston experts, every business blog needs to contain the logo and the brand colors of that business. That way, you’ll keep reminding the readers about your business, which will raise their awareness of your brand and its products.


5)   Convincing meta descriptions


You know those short article summaries that stand below every article link on the results page?

They are called meta descriptions and they present articles in short terms.

If you don’t create a meta description manually, Google will simply take the first two sentences from your blog posts. In some cases, that will work perfectly. In some others, it will look ridiculous.

Because of that, it’s crucial to write a meta description for every article before you publish it on your blog. It should also contain the business-related keyword that you used in that very post.

You can use Yoast to come up with the right meta description if you’ve never done it before. After a while, you’ll be able to write those descriptions on your own. Just remember that they need to be concise but compelling. In other words, they need to summarize your article in the most concise but informative way.




A business blog can help you not only generate more traffic to your website but popularize your business. When Internet users realize that you offer something genuine and contemporary, they’ll keep coming back for more. And this is where you mustn’t let them down.

It’s vital for your business blog to insist on top-notch quality of content and posts related to the current affairs in your niche.

Together with appropriate images and alluring meta descriptions, you’ll manage to create an interesting business blog that keeps providing new value to its readers.