7 Tips To Create Highly Shared Content to Grow Your Business Fast

Many sites publish great content generating no traffic, and learn how to create highly shared content to maximize traffic, and conversions.

 

 

Image Soure: UnSplash

 

Content is a key marketing strategy used for different types of businesses. The only thing that makes it a viable marketing strategy is that people actually view it.

 

If you want traffic — you need shares. To create highly shared content, you have to build trust with your audience and have content that is so engaging it’s worth sharing.

 

There are many ways that companies can create highly shared content and use it to their advantage. For example, you can create highly shared content by providing helpful information, creating exciting content, and even giving something away for free.

 

What are the benefits of content that is highly Shared?

Increased brand awareness, increased traffic to your website, increased conversion rate, and increase in sales.

 

If you want to have higher chances of capturing lightning in a bottle that is viral content, here are a few tips and tricks that you can try.

1. Know Your Target Audience

You need to know your target audience to create highly shared content in order to grow your business.

 

This means knowing what your audience WANTS, NEEDS, and Craves. To do this you have to understand your target audience’s preferences and habits. Once you know these things, you can create content that appeals to them and will be shared within their community.

 

For example, if you want to reach potential customers, you need to get their vital info, such as their age, gender, annual income, and other lifestyle preferences.

 

All of this information will help you source topics and even marketing channels that your audience is most likely to utilize, the ability to set prices based on your consumer’s probable expendable income, and offering products and features that suit their lifestyle preferences. Overall, you should never underestimate the significant impact that psychographics and infographics can have on your ability to effectively market your products and services.

 

For example, your target audience and how you approach them will be different from B2B marketing to B2C marketing. Therefore, different approaches work on them that you should consider. Otherwise, you could waste resources and effort on something ineffective for your target audience.

2. Know The Rewards That Will “hook” Your Audience

The Internet is full of content that is there to get your attention. The problem with most of this content is that they are not good at converting viewers into customers, which is the ultimate goal for businesses.

 

When you create shareable content, you have to find a way to make it relevant to your product or service. To begin, identify an issue that your target audience is experiencing. Ideally, it’s a problem that many people face in your sector. It’s best if you can assist as many folks as possible.

When you’ve identified a problem, provide a step-by-step solution. Provide specific steps and be as comprehensive as you can. Your answer is more valuable to share if it is comprehensive.

3. Understand Search Engine Optimization

Search engine optimization is an integral part of content that gets shared. By ranking in search engines you can reap the benefit of evergreen content that generates ongoing traffic with little marketing effort on your part but all while continuing to attract more visitors to your website.

 

The key to creating content that ranks is understanding the fundamentals of search engine optimization. You need to know how search engines work and use this knowledge to create viral content that grows your business.

 

When someone searches for a product or service online, they typically type it into a search bar and scroll through the results until they find the website that meets their needs. This could be anything from a “How-To” to a “Downloadable White Paper” or even a product description.

The importance of SEO is not an exaggeration. It is the cornerstone of digital marketing, without which you cannot expect to grow your business. So, any company, brand, or website owner must understand SEO and implement it in their marketing strategy.

 

SEO copywriting aligns keywords with audience intent. The copywriting aspect focuses on creating content that speaks to the audience’s specific pain points and becomes persuasive enough to convert them to customers.

 

Content structure is a vital component of SEO copywriting. It allows readers to quickly understand important points. Many website owners make the mistake of putting out lengthy paragraphs and massive volumes thinking that because there is so much good information it will surely rank.

4. Understand the Risks and Rewards

Shareable content is content that gets shared on social media and other channels such as email, blogs, and websites. It can be anything from a blog post to a tweet to a Facebook post.

 

The key to creating content that gets shared is understanding the risks and rewards. You want to create something that people want to share with others but also something beneficial for your business.

 

Empathy is a key asset in marketing. It is impossible to engage with a consumer if we do not comprehend their viewpoint or concerns. How can you ever build brand loyalty if you can’t give your customer something to believe in?

 

Brands concentrate on building emotional ties with consumers in order to build their base as well as maintain them. Empathetic content marketing enables you to connect to your customers on a personal and emotional level. As a result, you will get ride-or-die customers who stick with you.

5. Promote Your Product Via Referral

The best way to create highly shared content is to incentivize people to share it with friends and family. You can do this with a referral program, where people get rewards for sharing your product with their friends or family members.

 

Referral programs are easy and inexpensive to set up, and they help you build your brand’s credibility in the eyes of potential customers.

Referral marketing is a powerful tool to help you grow your business and generate viral content.

It’s important to note that there are two types of referral marketing: incentivized and un-incentivized. The latter has higher conversion rates, but the former has more chances of creating viral content for your business.

 

When it comes to creating viral content for your business, you need a referral campaign that will be able to convert into leads and sales.

6. Keep The Sharing Process Easy and Natural

The sharing process is an essential part of creating highly shared content. You must ensure that it is easy and natural for your audience to share your content.

You want it to be easy because people are likely to share things they find easy and natural. This mindfulness of the sharing process will help you grow your business and create a buzz around your brand or product.

7. Make Your Presence Felt in Current Networks

There are many ways to create viral content for your business. One of the most effective ways is to make your presence felt in current networks.

 

Many people fear being ignored and not being noticed by their target audience. This fear can be a considerable challenge, especially when starting and growing your business.

To overcome this, you should use social media influencers and be present on current networks such as Reddit, Quora, LinkedIn, or Facebook.

 

Conclusion

These tips can help make it easier for you to produce viral content worth sharing over and over on the Internet. Not only that, but it can help ensure that the content benefits your business goals. Therefore, if you want to make more shareable content, consider applying these tips in general for your business’s content-making approach.