A Guide to SEO Copywriting Services for Content That Ranks
SEO copywriting services are a must to rank content online, whether you’re DIY or hiring out, find out everything you need to know about it here.
If you want to increase your visibility online, SEO copywriting services are essential for your business.
When someone searches for a product or service online, they typically type it into a search bar and scroll through the results until they find the website that meets their needs. This could be anything from a “How-To” to a “Downloadable White Paper” or even a product description.
SEO copywriting services are the equivalent of The Milkshake that brings all the boys to the yard.
By following these tips, you will be able to create content or hire a copywriter that will increase your website’s visibility on search engines and earn you more customers.
In this post we will cover everything you need for amazing SEO copywriting to DIY.
We’ll also provide resources to help you create killer SEO content as well as turn-key SEO copywriting services to do it all for you.
Once you have mastered these basics, you’ll be able to create a successful content strategy for your website and then execute the copywriting for SEO to rank it.
Why is Effective Copywriting So Important?
IT’S ALL ABOUT ENGAGING AND CONVERTING YOUR VISITORS!
I’ve seen website owners pouring way too much time into their blogs but getting absolutely nothing in return.
Effective SEO Content Writing isn’t just about publishing blog posts. Chances are you’ve come to this conclusion for yourself already.
If you’re ready to take on the challenge of writing your own content for SEO purposes — Great!
We will start with the most important parts that you or an SEO copywriting service should focus on for in order to create the content structure:
What is the Content Structure?
Search engine optimization (SEO) copywriting combines different elements of the writing process and technical SEO in a format designed to engage the viewer and rank in search.
For example we are going to look at how SEO copywriting aligns keywords with audience intent. The copywriting aspect focuses on creating content that speaks to the audience’s specific pain points and becomes persuasive enough to convert them to customers.
Content structure is a vital component of SEO copywriting. It allows readers to quickly understand important points. Many website owners make the mistake of putting out lengthy paragraphs and massive volumes thinking that because there is so much good information it will surely rank. Not always true.
While good information is key, so is the way it’s presented.
There are 3 Primary Components to Address Prior to Crafting Your Content Structure:
1. User Personas
User personas will help you determine what your customers are interested in.
A good user persona should not represent a single individual, but rather a subgroup of users. For example, Dana the Dog Mom represents middle-class pet owners, while Andrew the Budget Gamer represents informed gamers on a budget. Such broad descriptions do not do the job of defining a market segment, but instead reduce it to a stereotype. This method allows marketers to understand the behaviors of real people and tailor their content to meet their needs.
To better understand your target audience, create a user persona template.
Your goal is to attract your ideal audience, and create a persona for each. Make sure that your persona template reflects these characteristics. It’s best to create two or four personas, and prioritize each one based on its primary goal. You may want to create subpersonas for different audiences, and use them to optimize your SEO copywriting.
The importance of using personas in SEO copywriting cannot be overstated. It not only increases the effectiveness of SEO copywriting, but also makes it easier to plan your budgets and activities effectively. Your personas will provide you with insights that you might not have otherwise known. By using personas, you will know exactly what your users want, which will help you build your brand.
There are 3 stages in the keyword research process.
The goal of good copywriting is to motivate the viewer to take action. A good buyer persona is based on research into your ideal audience. Your buyer personas should be based on current customer profiles, market data, and potential customer profiles. Keyword research is essential to find out what your audience is searching for. Keyword research is also essential for your SEO strategy. Once you know your audience, you can target your content with keywords that will attract them.
Again, SEO copywriting is a blend of writing for your audience and utilizing keywords for search targeting.
To write effective copy, you should understand what your customers are looking for, what they are trying to achieve, and how to meet those needs. To determine what your target market is looking for, you can use a keyword research tool to help you find relevant keywords. Related keywords groupings can also help you find more related questions to your topic. Search engines are built to make it easy for users to find information, and they continue to improve their SERP features so that users don’t have to click the results page to read more.
For effective SEO copywriting services to work they must follow this 4 Step Process:
a) Keyword Clustering:
Keyword clustering is grouping keywords with the same search intent and topic and using these related keywords to optimize a piece of content. You can group keywords by different categories and they can give many new content ideas.
Besides, you’re losing so many opportunities when you optimize for only one keyword. Users search for the same thing using different words and phrases, but they want the same thing. For example, the search terms “casual outfit for women”, “women everyday clothes” mean the same thing and if you optimize for both and their similar versions, you can get more organic traffic.
Keyword clustering is more than just about getting more traffic. It’s about creating better content for your audience, after all, that’s your end goal: create relevant content for your customers (or future customers). Make sure to read this guide on keyword clustering for an in-depth look.
B) Competitor Keyword Research:
I think we can all agree that keyword research is important, but there is one more thing – understanding how to do competitor keyword research. With semantic search driving most search queries you need to change your keyword research strategy accordingly and understanding your competitors’ success is crucial.
Google understands the context of the search terms and delivers the results not by just exact word matches, but by the meaning of the phrases. And keyword-stuffed content won’t work anymore. You need to optimize for a long list of related keywords if you still want to appear in high positions. And besides that, you need to use natural language so that people actually read your content. Read this complete guide on competitor keyword research:
C) Topical Authority:
To build content that both people and search engines love to get more organic traffic. The problem is that humans and machines think differently so it’s a bit tricky to create the golden middle for both. Tricky but not impossible. And one of the keys to creating such content lies in topical authority.
Topical authority is the website’s authority over a niche or broad topic. In SEO terms, authority is achieved when search engines trust your website and its content and see your website as an expert in your niche.
If you have relevant content on your website, you become authoritative in your industry. The vice versa is also true: if you have topical authority it means you have relevant content on your website.
D) Understanding Semantic Search?
Well, semantic search is meant to better identify the search intent by understanding the contextual meaning of the search query. Contrary to the lexical search, semantic search is more about bringing results based on the meaning of the query rather than the literal match.
As a user, you have probably noticed how good search engines are at bringing the exact results you need. In most cases, you’ll find what you need in the first three results. You don’t even have to scroll down to the last results of the first page. Search engines bring not only the most relevant but also quite personalized results.
Creating The Content Structure From Your Research:
It is crucial to create an outline before you begin your writing.
This will ensure that your copy is coherent and logical, as well as ensuring that it meets the requirements of Google’s search engine. Your topmost content should contain your target keyword as well as supporting LSI keywords that will increase your website’s visibility and drive targeted web traffic. In addition, make sure you use long-tail keywords. They are specific and have a high conversion value.
Remember, the more structured a piece is, the higher its ranking in Google and increased conversions.
To create a better structure, brainstorm a list of topics related to the overarching concept. Write down the essential points first, and build on them from there. Next, identify the category in which you’re writing and set a limit for the length of the content.
Similarly, each paragraph should have a theme. Begin with the most important sentence, then elaborate on that idea. Using transition words can also connect paragraphs to one another.
Let’s take a quick break…
We’re covering a lot of information here and it is totally do-able. That being said, if you feel like it’s just a bit much for you to take on, an enterprise SEO agency can help you overcome many of these challenges. They have the cross-functional expertise necessary to ensure that every part of the SEO copywriting process is performed by the best person for the job. Most of these agencies outsource some of their SEO activities, but you can find one that offers the right mix of skills and expertise, and you can too. We’ll provide reference further down in this post to hire out professional SEO copywriting services and enterprise SEO experts.
Ok. So, let’s Outline all the Pieces.
The following are the basic elements of SEO copywriting. Let’s take a closer look. Now that we know who our audience is, our keyword clusters and topics are all in place we can put them together focusing on the user experience.
In SEO copywriting, you should consider the user experience (UX) of your audience.
A well-designed UX interface will guide your visitors through the conversion stages. Creating a UX is an essential part of search engine optimization. This article will provide an overview of UX, its importance, and how to write it well. We’ll also talk about UX for blogs and articles, as well as how to optimize them.
Your audience will likely want to know more about what you’re offering before they buy. Then, use keywords strategically to increase your rankings. Don’t overdo it. Google does care how many times you use a particular keyword, so make sure to balance the volume and frequency within your copy. Once you know your audience and your keywords, the rest will fall into place.
UX writing relies on content personalization in all aspects of your online presence, including your website, eCommerce store development, customer support, social media channels, etc. Any piece of content created with UX in mind caters to individual users and their preferences in terms of topics, wording, personal pronouns, and etc.
When you think about your audience, the user intent, paired with the right keywords and structure information in a way that is easy to take in, well, you’ve got a structure that is going to win.
Marie Fincger, Head of Content Marketing at TrustMyPaper put it this way:
“Content marketing without UX will often fall on deaf ears. Any form of content created in order to promote your brand, products and/or services needs to have a clear target audience from the start. That way, full UX and content strategy alignment will be achieved throughout your marketing efforts.”
First, when writing for UX, put yourself in the customer’s shoes.
You must think about the user’s needs, behavior, and preferences when crafting a good text. Clear and concise information will make browsing easier and less frustrating for the user. It also prevents errors and confusion, which are both detrimental to user experience. Also, clear information reduces the chance of misunderstandings, which can lead to disorientation and frustration.
I think, if you want to define SEO copywriting services, you should do so using the following criteria:
- Clear and Precise Information
- Offers Actionable Steps or Insights
- Provide Examples and Statistics as Support
- Your Content Better Not Confuse the Reader
How to Optimize Your Page Title and Content
You might be wondering how to optimize your page title and content.
There are many ways to do this. For example, you can write compelling content, use calls-to-action, and understand SEO best practices. There are also ways to monitor your SEO copywriting efforts and measure the results.
The following post shows you how to optimize every piece of content:
1. Page title optimization
I’m highlighting the Title because the Title is the first thing your audience is going to see. High-quality copywriting services will draw potential customers to your website, convert them into leads, and ultimately drive more sales. Think about it – if you are in the market to buy a cell phone, a person would probably open a Google search window, type in the keyword, and then see dozens of results. It doesn’t matter if your trying to rank content or if you’re running ads — the Title has to engage! For more detail, read the following post.
2. Writing compelling content
SEO copywriting is a highly effective way to increase your organic search rankings and drive traffic to your website. That is if it’s compelling.
SEO copywriting techniques include brand storytelling, which makes the content engaging and entertaining for readers. These techniques can help you increase your sales conversions and organic ranking by using humor and storytelling. When used correctly, SEO copywriting can increase traffic, sales conversions, and engagement. To increase sales conversions, SEO copywriting should not only focus on writing useful content but also persuasive content that can make readers want to read more.
Read this post for a detailed guide on how to write like and SEO copywriting expert:
Just remember, SEO copywriting services should focus on ensuring that your website meets the needs of your target audience. To write like an expert you need to tie in your keywords with amazing calls-to-action.
Professional content writers share informative content that a specific audience find engaging enough to check out and insightful enough to keep reading to get answers to their questions. This means understanding the psychology of human beings. For instance, three out of five Lifehack posts contain numbers. Mashable, Upworthy, and BusinessWeek all understand the psychology of using numbers to draw people to a topic. Numbers also help attract shares on social media. HubSpot and Inbound Now both use numbers in their headlines. The latter helps them generate ideas for their articles.
3. Including calls-to-action
An important part of your digital marketing strategy is the call to action, which you should incorporate into your copy.
A strong call to action will help your readers to move onto the next page. You can include calls to action through buttons, images, or simple links. Including calls to action is an effective way to improve your copy conversion rates and reduce bounce rates, and it will send positive engagement signals to Google.
4. Linking to external sources
Linking to other high-quality sources is an important part of your content strategy.
Share people’s stuff: Building relationships is a selfless act. When you see a great piece of content, share it. This is a great way to get someone’s attention and they might even return the favor with a link down the road.
Not only does it demonstrate that you’ve done your research, but it also tells Google that you’re an authority site affiliated with a strong website. As an example, you might link to a blog post from Raven Tools containing content that teaches your readers how to launch a website. You might also link to a Google support document. Your content should always help readers achieve their goals, and you can do that by linking to other quality sources that you’ve researched.
What to Look for When Hiring a Professional SEO Copywriting Service?
Overview of What to Look For:
When you hire an SEO copywriting service, you’ll be getting content that will appeal to your targeted audiences. The content must be relevant and helpful, while answering the questions the reader has. It’s important to have correct answers for these questions, as errors in fact can undermine the credibility of the writer in the eyes of readers. These services will also have the expertise and experience to help you create effective calls-to-action.
1. What Research Will They Do?
A good copywriter will research the target audience and write content that appeals to both the reader and the search engine. In addition to researching the audience, they also study keywords and phrases. They stay abreast of the ever-changing guidelines to help their clients succeed in the search engines. The goal is to attract as many people as possible and drive a high-quality, targeted audience. SEO copywriting services should be able to handle these tasks well.
2. Do They Have Examples or References?
SEO copywriting requires a deep understanding of the psychology of website visitors and search engines.
A well-written copy will draw customers, convert leads, and increase sales. SEO copywriting techniques combine standard SEO best practices with compelling words to increase traffic and conversions. This type of copywriting can be found in product pages and other marketing materials, including emails and brochures.
SEO copywriting services like Markitors are a great way to generate organic traffic and generate leads for your business. They also have a proven track record of delivering results. The best way to get the best results from SEO copywriting is to hire the services of a professional.
3. Use of Keywords
An SEO copywriting service will implement keywords throughout the content. The goal is to sprinkle keywords throughout the copy, but not overwhelm it. This will encourage the reader to click on the link and make a purchase. The writers will also make sure that URLs and page names follow best practices. They will incorporate keywords throughout the article title and URL, and will incorporate them into the page name. This way, Google will know which URLs and pages are most relevant for the keyword they’re trying to rank for.
Keyword density: In addition to content quality, keyword density is a good way to improve organic search rankings. A copywriter who follows these guidelines can help your content gain better search engine ranking, as well as generate more social shares and comments in addition to a Social Link. Keyword density is an important part of SEO content, so avoid using keywords that are too heavy or overly long. A web application called Unsuck-it can help you change jargon with fun words in five seconds.
4. Understanding SEO best practices
When hiring a copywriting service, it’s important to know what Google’s best practices are.
Google is not transparent with how it ranks content, but they have over 200 different criteria that must be met before a web page can be ranked well. This means that SEO copywriting can’t guarantee you a top Google ranking or high click-through rates, but it will help your content perform better in search results and increase traffic. Here are some guidelines that will help you hire an SEO copywriting service.
5. Clickthrough rate
The clickthrough rate refers to the percentage of searchers who visit a website and take action. Copywriters should focus on increasing this number by providing a call to action (CTA) button, a free trial, or a promo code. Using keywords in the copywriting service’s meta description is a good way to increase the chance of a click-through. It also sends positive signals to Google.
6. Quality content
SEO best practices are essential to improving a web page’s rankings in search engines. Creating high-quality content that matches the intent of a searcher will increase a website’s ranking in search engines, and copywriters have the knowledge and expertise to ensure the content reflects this intent. Understanding SEO best practices when hiring a copywriting service is essential for your website’s success. Make sure that your copywriting service follows these best practices to get the best results.
Recommended SEO Copywriting Services
When hiring a copywriting service, you should never let the SEO best practices overshadow quality. A good SEO copywriter knows that your content must be both optimized for search engines and readable by humans. An SEO copywriter will know the difference between fluff content that is created for search engines, but isn’t helpful to your readers. A good SEO copywriter will create content that is naturally optimized for search engines and also provides value to the reader.
Here is a list of some the absolute best SEO copywriting services you can find based on actual customer reviews:
Wrapping It All Up
Well, there you have it. This post has outlined all the steps for effective SEO copywriting from identifying your audience to keyword research and crafting a unique compelling content structure. Further more, for those who need expert SEO copywriting services, but don’t want to DIY it — we’ve listed a handful of proven service providers to help you get it done.