10 Types of Social Media Videos to Boost Your Sales

Social media videos offer information, and entertainment and can improve online sales, find out what types of social media videos you should be using.

Image via Unsplash

 

The newer generations seem to be very engaged with video content. They value videos as a source of information, entertainment, and even income. Over the past few years, we can tell that video content has been flooding all over social media. 

You can find any type of video on various topics, such as music, makeup tutorial, product review, and even crypto videos. And the video trends will most likely stay with us for the next decade. 

People’s addiction to video content has made many businesses utilize video to market their products. In today’s age, they also leverage social media platforms to level up their marketing strategy and garner more customers.

But, any video won’t do much for your sales. In the scope of marketing, there are preferable video types to use. Therefore, we’ve pieced together ten types of social media videos to boost your sales. Keep scrolling!

How Effective is Video and Social Media Marketing?

Social media is a gold mine for every modern marketer. It’s the place to go if they want to raise brand awareness and reach a broader audience, meet new prospects, and convert them into customers. 

Moreover, social media platforms have been encouraging users to create videos. The four major platforms, Facebook, YouTube, Instagram, and TikTok, all have video features for users, not to mention others, like Twitter, LinkedIn, Pinterest, and so on.

Let’s see how effective video marketing is in social media through some data below.

• Out of 300+ social media marketers, 77% agree that social media marketing brings good results for their companies.
• Over 50% of social media marketers plan to invest more in Facebook, YouTube, and Tiktok as their marketing channels in 2022.
• 54% of buyers want to expect to see more video content from brands and businesses.
• Product videos can make audiences 1,81 times more likely to purchase products than non-viewers.

The above numbers only cover a bit of how effective video and social media marketing are. You will find more data as you dive deeper into the journey.

As you already know the power of video content on social media, you should also utilize the idea to keep up with the marketing trends and thrive amid competitors in the industry.

10 Types of Social Media Video to Boost Sales

There are certain types of videos that work more wonders compared to others. Videos for marketing purposes have their own main characteristics. They have to be short, straightforward, and powerful.

To give you a complete guide to leverage the online space best, we’ve pieced together the ten types of social media videos to help you boost sales. 

#1. Live Streaming Videos

Live streaming videos are one of the most powerful types to convert audiences. Almost all social media platforms have live video features where a host can directly interact with its audiences. 

This type of video has been rising in popularity as many businesses use it as a selling channel. It lets audiences see the product virtually in real-time and make a purchase immediately.

Most of the time, businesses also offer some deals, whether discounts, free shipping vouchers, or cashback, to those who buy their products during the live streaming. This strategy becomes a strong marketing effort to boost sales significantly.

#2. Explainer Videos

Explainer videos have also been in high-demand among marketers. They are perfect for delivering any messages, ideas, and concepts. Most importantly, explainer videos are powerful for converting audiences.

Say you run a business in a healthcare line. Sometimes it’s hard to market your product to a mass audience as it needs complex elaborations. In this case, an explainer video comes in handy to help you introduce your healthcare product.

Explainer videos are also flexible. You can add animations, pictures, graphs, and audio aids to make a compelling and engaging story. Explainer videos should be on your list to boost your social media marketing with clear and straightforward delivery.

#3. Behind-the-Scenes Videos

Creating a behind-the-scenes video can be an option if you want to show integrity and get deeper relationships with audiences. It allows you to share a glimpse of the product manufacturing, packing, and delivering processes.

One of the most well-known behind-the-scenes videos is the one from Amazon. The video is uploaded on the Amazon Web Services channel. It shows how their warehouse and fulfillment center works. 

Image via Amazon Web Services

They explain how Amazon can deliver customers’ packages fast and even faster than any other eCommerce. They show how their employees and machines work in perfect harmony to provide the best service. Furthermore, they make the video more potent by combining motion graphics.

#4. Tutorial Videos

Making tutorial videos for your products can also be an effective way to convert audiences. It allows you to demonstrate how to use your product in real life and how it can be a game changer for audiences’.

You can highlight any feature and exclusiveness of your product quickly. Moreover, creating tutorial videos is all-efficient. They are relatively easy and more affordable to make, which becomes their utmost benefit. 

Many big companies provide tutorial videos for their audiences. So, smaller businesses can also join the trend. They can make budget-friendly tutorial videos to attract more audiences and increase sales.

#5. Testimonials Videos

Testimonials will always be one of the most powerful factors to drive prospects to convert. The more positive testimonials you get, the higher the chance for you to raise sales. So, always encourage buyers to leave good reviews on your social media or other sites.

Audiences and prospects will always look for testimonials and reviews from other buyers. Therefore, consider collecting positive testimonials and compiling them into a video. Many will stop and watch your testimonials and consider buying your product immediately.

#6. Endorsement Videos

If your business is new and barely has audiences on social media, then working with influencers is an option to consider. Influencers and social media celebrities already have mass audiences, so it’s easier for you to reach them.

Choose influencers with good competencies in your niche so they can explain and market your product without any problem. Moreover, audiences will value those influencers as trustworthy persons.

You can choose whether you will create the video or leave it to the influencers to work on it. Both of you can also work on the video together. You may need to splurge more money to make endorsement videos, but the result will always be worth it.

#7. Promotion Videos

Many businesses make promotional videos whenever they have new products or special events. You can offer some best deals to audiences, such as discounts, free shipping, and cashback vouchers. Also, many use the fear of missing out (FOMO) strategy to convert prospects quickly.

Promotion videos are also necessary whenever shopping seasons are coming. For example, during Black Friday, New Year, Easter, Labor Day, and other seasons. Publish your promotion videos on social media ahead of those times to convert potential buyers immediately when the time comes.

#8. Launch Videos

Almost all businesses always create launch videos to introduce their latest products. Launch videos aim to introduce and expose new products to a mass of audiences. So, having them take over social media platforms is vital.

Launch videos don’t have to be long. Focus on highlighting the exclusive features and how your product can be an excellent solution for the target audience’s pain points. You can make launch videos more appealing by combining them with other types of video, such as animations. You can make it as animated commercials to get optimal results.

#9. Comparison Videos

Do you want to get the upper hand over competitors? Creating comparison videos is a powerful solution. You can show your products’ advantages and exclusive features compared to others.

Moreover, comparison videos allow audiences to get information right on the bat. They can easily perceive any differences and benefits between your products and others. But, be careful not to show any competitors’ brands when creating one, as it can raise problems for your business.

#10. Company Culture Videos

Company culture videos are less popular compared to other types of the video mentioned previously. Many businesses don’t value company culture videos as effectively as other types, so they don’t want to bother themselves with creating one.

However, many audiences may be curious about how your company’s atmosphere, how the employees work, and how they create and package orders. Fun and compelling company culture videos can significantly raise brand awareness and boost sales.

Image via Dollar Shave Club

One of the examples of a successful company culture video is the one from the Dollar Shave Club from ten years ago. With cheerful and humorous delivery, the ad video has generated more than 27 million views.

More Video Marketing Tips

If you plan to make a video for your social media, consider some more tips below to make your videos work wonderfully on online platforms.

Set the Ideal Video Length

Videos for marketing are better short. Make your video between 60 and 90 seconds so audiences can quickly take the message and purchase your product. You can extend your video up to two minutes, but longer than that may not be as effective.

To engage audiences from the start, you must create an eye-grabber beginning. You can directly mention the target audience’s pain points or create an exciting storyline that encourages audiences to keep watching your video.

Research Target Audience and Competitors

Another mandatory action that every business needs to do is to research the target audience and competitors. Identifying and understanding target audiences’ needs help you develop a more robust marketing plan, including choosing the most suitable video style.

Meanwhile, studying your competitors’ marketing funnel can help you compete and stay ahead of them. You can leverage some marketing tools like Ahrefs, SEMrush, WooRank, SpyFu, and Google AdWords Keyword Planner.

Post on the Right Social Media Platforms

Every social media has its users’ characteristics. Platforms like TikTok and Instagram are crowded with the MZ, whereas Facebook is famous for older millennials. 

If your target audiences are professionals, then go to LinkedIn. Meanwhile, YouTube is a versatile platform where you can find various users regardless of age.

Moreover, each platform has its preferable video content, styles, and format. So, study the video preferences for each platform to generate optimum results. Also, be mindful of your content. Making recycled content and a one-fit-all video is never worth it.

Showcase Videos on Website to Attract User

Brands are leveraging videos on their websites as a marketing strategy. Showcasing engaging content on the website keeps the audience curious for more, makes the website vibrant, and drives traffic. 

Embedding videos on the website like reels, YouTube videos, stories, tiktok can be made easy using social media aggregator platforms, these platforms help in aggregating a feed using only videos, display them in a unified form, and embed on the website with just a few clicks. 

Videos are highly engaging and motivates the visitors to come again. This way you also attract new users and generate better leads.

The Takeaways

Considering what video types of posting on social media can be trickier than you think. Without a robust plan, all your effort and dedication to creating a video will only lead you to questioning life decisions, “Why did I get little view rates?” “Why didn’t my video generate sales?” or simply, “why did my video fail?”

You can choose one or some of the above video types for your social media content. You need to adjust the content format depending on which platforms you publish your video. Moreover, take action seriously on the three tips to make the best of your social media and video marketing.