How Products Videos Impact Sales & How You Can Use Them To Improve Conversions

How often have you looked at a product image, but still didn’t have a clear idea of how the product worked? Find out how product videos impact sales and why you should be using them in this post.

How Products Videos Impact Sales

Photo by René Ranisch on Unsplash

 

In one statistic I can answer how product videos impact sales online…

73% more visitors who watch product videos will make a purchase.

 

If there’s one e-commerce golden rule you want to follow it’s — if you want visitors to buy a product, they need to feel connected to it. While images give a clear idea of what the product will look like and allow visitors to interact more effectively with it, a WooCommerce product video adds any missing information that would have been left to the customers’ imagination.

Photos and videos help the buyer make a confident purchase decision. But video, video is the conversion maker:

55% of consumers use videos for purchase decisions and 87% of Gen Z prefers branded videos or ads that show someone talking about a product.

The numbers are in folks and product videos impact sales in a good way by providing a better product experience and 360-degree view and reduce the likelihood of returns and transactions once your customer has purchased the item. If you still need a little convincing, let’s take a look further into how product videos impact online sales.

 

How Do Product Videos Increase eCommerce Sales?

#1. People love to watch videos

That’s not just a generalized statement. According to Hyperfine Media, one-third of online activity is spent watching videos, averaging 32.3 videos. According to Invideo, In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

#2. Improve your ROI

A majority of small online businesses shoot product videos themselves inexpensively simply using an iphone. This means you can create a high-quality video and publish it online on the same day for minimal costs. By keeping production costs low store owners are still able to provide quality product videos that drive more conversions and in turn increases ROI.

#3. Videos drive more Organic Traffic

Ecommerce stores are still powered by organic traffic. Organic traffic is key to sustainable online business.

Savvy marketers use YouTube because it is the third most-visited site on the internet, and the second biggest search engine on the web, with over 40m brand-related videos uploaded daily. It only makes sense to understand the essentials of YouTube SEO Optimization. With product videos you can kill two birds with one stone by reaching a wider audience on multiple channels.

When most marketers hear the words “search engine optimization,” they immediately associate it with website optimization. While you can certainly optimize a website to rank higher in the search results, you can also do it for YouTube videos. Achieving a top rank for your YouTube video can attract boatloads of visitors, some of whom may be interested in purchasing your product or service. Take a look at this post to learn how to optimize your product videos for the biggest impact:

#4. Connect With Customers

What challenges do your customers face daily? One of the greatest benefits of a product video is its ability to connect with customers.

Through video it is far easier to show empathy for your audience or tell them that you understand what they face every day.

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering. This connection is needed to build loyalty and trust.

#5. Boost your brand awareness

One of the main benefits of creating a product video is that it helps improve your brand.

The beauty of video is that it is easily digestible and will engage people on a personal level. Videos don’t have to be  full-scale productions to be successful either. As influencers have shown us, filming with a phone or handheld DSLR can be just as effective.

For brands, the instant and real-time feel to video make it an attractive marketing tool. You can adapt quickly to changing trends and use different formats to relay information. To speed up the creation process, companies such as Ziflow offer video proofing software to ensure you have a consistent and accurate message every time consequently increasing customer retention. By improving customer retention, you also increase your ROI.

After all, attracting and developing leaders requires a lot of time and effort. By creating videos for e-commerce, you can inform customers about your brand for years to come.

 

How Can You Use Product Videos to Increase Sales?

Below are some tips for the creation of product videos that may have a significant impact on your sales.

#1. Keep It Short and Concise

Few users will spend much time watching a video about your product. If your content is too long, the audience may end up frustrated and walk away, defeating your purpose in this content.

A good video player should display essential product features. Regarding this type of content, it’s best to be right from the start, without hesitation, to expand a bit if time permits.

Show the product, list its strengths, and tell how you can apply it in your daily life according to your goals. Consider excluding everything else you think is unnecessary.

#2. Tell a Good Story

Brand Stories can connect with and entertain audiences more personally.

Not just creating a story but also creating a profile that your customers will use and introduce them to your website. 

There are people in the story who reflect who your audience is and how they express themselves and express themselves. A story shows situations in which they can quickly contact and report. A story that doesn’t drag out or overact by hanging too long on a particular object. One that makes them an example, just like your product.

Do it right, and your viewers will remember what you sell after your video. This way, you can create a stronger and more trusting relationship between them and what you offer.

#3. Add a Call to Action

Product videos should motivate viewers to keep interacting with your product or brand. A call to action (CTA) encourages them to work beyond watching the video. Typical calls to action include a link, address, or phone number that allows the viewer to purchase or order your product at one time in the video.

A CTA can be combined with information, writing, and visual effects with good design. However, try to measure them as calls to be made should be used, a common addition to existing video. As long as you can make your calls to action feel natural, unobtrusive, and clear, you will be on the right track.

 

Wrapping up

While very pervasive on the web, video is still an underutilized feature in many business models. Hopefully, this post has shed some light on How Products Videos Impact Sales as well as why you should be using them right now.

Considering that almost everyone has a potent phone, an HD camera, and a wide range of video streaming software and video game consoles, there is no excuse for not videos to grow your business!