What’s The Magic Behind Writing Appealing Content For Your Audience?
Are your competitors out contenting you? Find the magic behind writing appealing content that your audience will eat up in this post.
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There’s so much more than ‘just being online’, you have to hustle to get customers, gain trust, and encourage them to act on what you’re offering. Writing appealing content, well that’s the first and arguably most important step to your future marketing campaigns’ successes.
It doesn’t really matter what form of marketing or advertising you take on, writing appealing content for your audience is at the core of them all; AdWords, Ads, inbound, SEO, landing pages, product descriptions, and writing is the driving force of it all.
Almost 5.3 trillion ads are displayed to customers each year, and what’s more surprising is the fact that more than 4 million blogs are published on a daily basis. Now can you imagine how much power is needed to stand out among all these competitors?
If you want to be effective — you should know what your customers want. That is the ONLY way you’re going to be able to engage, convince and convert.
If you want traffic and sales — you NEED appealing content. To create appealing content that your audience loves, you have to build trust with your audience and have content that is so engaging it’s worth sharing.
There are many ways that companies can create highly shared content and use it to their advantage. For example, you can create highly shared content by providing helpful information, talking about an exciting event, and even giving something away for free.
GOYOU Branding has helped businesses expand all over the world. Their focus is on driving keyword-based query results and the one thing they said there is no shortage of online is results. Customers are exposed to many responses when they search online which causes a decrease in attention span. GOYOU said, that if every aspect of your content isn’t appealing to your potential customer — they’re not going to engage with your brand.
That’s why if you want to boost the power of your content you have to have the magic formula for writing appealing content. These are the steps:
1. Be brief.
When writing for your audience, keep the main point of your idea in mind.
Don’t let the audience get off track.
There are several factors that you need to consider when optimizing any online article, and the ideal content length is one of the most important when it comes to SEO.
Professional writers use content length to get better rankings on search engines. But how do they do it? Is it simply a matter of content length?
You have got to be brief, yet effective in communicating your message.
2. Use visuals
Visual art such as graphs, charts, images and videos are the best source to clarify your point. All the details can be interpreted easily and is a great way to increase customer engagement. It gets the reader hyped and leaves them to want more. Powerful graphics helps in conveying your message easily than you could do with text. Visuals can grasp the attentions of the users if it is eye-catching. But too much bright and shiny visuals can lead to a negative impact.
3. Tell a tale.
You see, humans are, in a sense, wired to react well to a well-crafted story. With a good story, you don’t only feed information that remains in your audiences’ memory but also create a solid emotional connection that will leave you wanting to interact more with your brand.
Brand storytelling is a powerful way to connect with customers and tell your story. It can help you create a connection with your customers by showing them who you are, what you stand for, and what your company represents. This can help increase loyalty and customer engagement. Here are some great brand storytelling examples:
4. Smart internal linking
Remember, search engines rely on crawlers that travel through links, evaluate the quality of content, and index them for relevant search queries.
While off-page strategies make it easier for these crawlers to discover your site, on-page SEO instills pages with quality signals that search engines look for.
Yes, this is important to your audience. Why?
There are actually several on-page ranking factors that can affect your website’s rank-worthiness. Your internal link structure is a big one. This directly impacts your audiences’ ability to discover your content in the first place as well as provides your audience with deeper insight into your specific piece of content. The latter instills trust.
5. Create lists
One main advantage of creating a list is that it can help in understanding the main points of your idea.
Users won’t have to go through the long details in a paragraph as lists are easy to understand. The main point of adding a list is that it lets the user skim the details and not waste their time. You can list out the main idea in points without having to write detailed text.
6. Write for your potential audience:
Target the interest and needs of your audience if you want to engage with them.
A brand story is the narrative of yourself or your content. It is communicated in many ways and is how you express who you are. Telling your brand story is essential and something that only you can do. Brand stories are compelling and leave an unforgettable impression on others.
If you are an entrepreneur, a bold and engaging way to tell your brand story is to hire video production services. In addition to elevating your story and ultimately bridging the gap to connect you to customers, AudPop says their “software helps businesses connect to our Creator community through turnkey video contests and film challenges, and with AudPop’s Creator freelancer marketplace.”
Website content is the center of audience communication for most online businesses. The quality of your content determines so many marketing variables from the search engine ranking of your website to audience engagement and ultimately sales and profits in your respective business.
We all have things we want to say, but sometimes writing appealing content for your audience can be a real challenge. By following the tips outlined in this post, you will be able to write content that your audience finds more appealing.
One last parting tip:
Make your content conversational and write as if you are talking to someone in person or on a phone for better results. This will help you connect with your readers in a more meaningful manner.